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Scaling (MDS)
Angelina Anastasova
Natalia Jaworska
Cluster
Spatial Map
Dimensions
1: North/South
2: East/West
SPSS
from
E.g. Letters of alphabet presented briefly and must be identified. Rarely confused
letters given high dissimilarity values, those that are confused get low values.
of a data collection
technique is dependent on stimuli and,
in some cases, hypothesis and theory.
Most MDS models assume that the data have the form:
ij = f(dij)
Output of MDS
Range 0-1: 0 indicates that subjects weights are proportional to the average
subjects weights; as the subjects score becomes more extreme, index
approaches 1.
Step-line produced. If map distances fall on the step-line this indicates that
input proximities are perfectly reproduced by the MDS model (dimensional
solution).
Interpretation of Dimensions
Meaning of Dimensions
Subjective
Procedures:
Labelling the dimensions by
visual inspection, subjective
interpretation, and information
from respondents.
Experts evaluate and identify
the dimensions.
comparison:
variables is conducted.
Multi-sample
comparison:
Comparisons
MDS Caveats
Respondents
Advantages of MDS
An
Disadvantages of MDS
Provides
Increased
A Tiny Break . . .
SPSSing MDS
In the SPSS Data Editor window, click: Analyze >
Scale > Multidimensional Scaling
MDS map
Euclidean distance model
2.0
pr
1.5
1.0
.5
ve
0.0
mc sa
bi
Profile 2
-.5
-1.0
fr
-1.5
-2
Profile 1
-1
0.0
mc sa
bi
-.5
Profile 2
-1.0
fr
-1.5
-2
-1
Profile 1
Normative profiles of
psychosocial adjustments
in young adults.
Step
index:
The proportion of variance
in the individuals observed
data that can be accounted
for by the profiles.
Profile 2
Subject 1
Subject 2
Subject 4
2.28
-0.5
2.82
3.82
5.09
0.23
1.49
5.1
5.3
Subject 1
-0.73
0.29
0.94
0.7
-1.2
4.71
4.69
Subject 2
-0.38
0.23
0.99
-0.25
0.14
4.6
4.9
Subject 4
-0.16
0.24
0.32
-1.49
5.7
5.4
-0.08
0.08
4.3
4.9
5.5
PMI-1
PMI-2
FIT
Enables
identification/analysis of:
Thank You!
Questions?
References