Академический Документы
Профессиональный Документы
Культура Документы
INDUSTRY
Unit 1
Aneka Hutchinson MSc., BSc.
Research Sources
Aviation, jobs and the UK economy Source:
http://www.aef.org.uk/downloads/Aviation_economics(1).pdf
Aviation industry generates 52bn a year for the UK
economy, new study finds http://www.outlaw.com/en/articles/2014/november/aviation-industrygenerates-52bn-a-year-for-the-uk-economy-new-study-finds/
British Airways 2009/10 Annual Report and Accounts
https://www.britishairways.com/cms/global/microsites/ba_rep
orts0910/pdfs/Chief_Executive.pdf
Airport Operators Association: www.aoa.org.uk
Aneka Hutchinson MSc., BSc.
Research Sources
Non-passenger indicators (number of air transport
movements (ATMs), cargo tonnes uplifted)
https://www.caa.co.uk/Data-and-analysis/UK-aviationmarket/Airports/Datasets/UK-airport-data/
UK AVIATION SET TO BOOM:
https://www.youtube.com/watch?v=UkatdBDnv2A
Economic Benefits Of air Transportation In the UK:
https://www.iata.org/policy/Documents/Benefits-ofAviation-UK-2011.pdf
Aneka Hutchinson MSc., BSc.
Guided Practice
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Passengers
34,265,349
17,869,603
12,485,818
11,920,740
10,664,689
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Country
Aneka Hutchinson MSc., BSc.
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# of Passengers
(million)
73.4
38.1
19.9
10.5
3.6
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Countrie
s
# of Passengers
Aneka Hutchinson MSc., BSc.
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YouTube, 2013
Aneka Hutchinson MSc., BSc.
15
SESSION TWO
Aneka Hutchinson MSc., BSc.
16
Presentation Skills
17
Class Activity
b) Low-cost
c) Charter
scheduled, charter, integrated
d) Cargo, e.g.
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19
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Sample Leaflet
21
Sample Leaflet
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Characteristics of a professional
leaflet
Write a unique provocative and snappy headline or
title.
Example: Easy, The Secrets to, Unlock, Finally, Insider, Time Sensitive, How to, Free
Bonuses, Now You Can, Discover, Proven.
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Characteristics of a professional
leaflet
Organize your page with boxes, borders and areas of
contrasting colors.
Incorporate some white space to make certain elements stand out and to make the flyer
easy to read.
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Commercial Airlines
British Airways
Aircraft Type: Boeing
Route Network: Long-range destinations (14,685km/9,125 miles)
Fares & Conditions of travel: http://
www.britishairways.com/travel/service-fees/public/en_gb
Class options and service levels: First, Business, Premium Economy & Economy
http://www.britishairways.com/en-gb/information/travel-classes
Timetables: http://www.britishairways.com/travel/schedules/public/en_gb
Distribution:
https://writepass.com/journal/2012/12/analysis-of-pricing-and-distribution-strategy-a
t-british-airways
/
Aneka Hutchinson MSc., BSc.
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