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Big Data - Implications for Managers

Instructor: Geoffrey Dick, PhD


Team D
Anglica Castilla Sierra, Student code: 1304402
Claudia Chavesta Zavaleta, Student code: 0903140
Natalia Ozejo, Student code: 1302928
Juan Vsquez, Student code: 1303982
Beln Zuzunaga Gutirrez, Student code: 1411986

UNIVERSIDAD ESAN
Lima Peru, 20 January 2016

Content

Previous Definitions

What is the case about?

Lessons learned

Applications

Previous Definitions

Cookie
Data that a Web site stores on your computer to record something about its
interaction with you. E.g. date you last visited a web page, whether you are
currently signed in, or something else about your interaction with that site.
Third party cookie
It is a cookie created by a site other than the one you visited. Such cookies are
generated in several ways, but the most common occurs when a Web page
includes content from multiple sources.

What is the case about?


In the case, it is mentioned how Amazon designs its site so that one or more
sections contain ads provided by the ad-servicing Company: Double clic.

What is the case about?


There are tools to visualize and track third party cookies on PCs, For example
Firefoxs lightbeam.

Lessons learned

Data collection occurs when accessing internet pages, by just


clicking on a window or on an specific information link.

With only accessing to few pages, associated cookies can be


installed on a user's machine.

By using cookies you can be able to set a consumer profile,


because you get to know their preferences, pages visited,
historial, etc.

A software or tool is needed in order to analyze and correlate the


information that is stored in cookies.

Applications

Monitoring of workers in the workplace


In Minera Miski Mayo, the IT area generates a report with statistics of sites
visited by workers from the cookies stored on computers.

Applications

such

Probability of Debt Payment


Systemcobro SA has a website that allows the consultation of debts. This
website stores information like the frequency of visits it receives of their
specific users, and from this information the company can track promotions or
offers in order to optimize debt collection.

Applications

The customer receives


discounts
The customer introduces
new data
The account executive
can contact the clients
The program estimates
payment probability
The company takes
business decisions
Big Data - Implications for Managers
ESAN Lima Peru, 20 January 2016

Applications

Big Data - Implications for Managers


ESAN Lima Peru, 20 January 2016

Big Data - Implications for Managers


Instructor: Geoffrey Dick, PhD
Team D
Anglica Castilla Sierra, Student code: 1304402
Claudia Chavesta Zavaleta, Student code: 0903140
Natalia Ozejo, Student code: 1302928
Juan Vsquez, Student code: 1303982
Beln Zuzunaga Gutirrez, Student code: 1411986