RICE EXPORTS

FROM INDIA
SUBMITTED BY :
GAURAV
MBA IB

INTRODUCTION
Rice is the most widely consumed
food for a large part of the world
specially Asia.
India is the second largest producer
and largest exporter of rice.
China is the largest producer,
consumer and importer of rice.
Rice occupy the major share i.e.
64.04%(=42000cr) in India's total
cereals export .

Source : wikipedia

MAJOR RICE EXPORTER

Source: Thai rice exporter

TYPES OF INDIAN RICE

BASMATI RICE
NON-BASMATI RICE

BASMATI RICE
Basmati is long grain aromatic rice.
India accounts for 85% basmati production
in the world out which 70% is exported.
The Geographical Indication (GI) area
officially
demarcated
for
basmati
cultivation are J & K, Himachal Pradesh,
Punjab, Haryana, Delhi, Uttrakhand and
western Uttar Pradesh.
Haryana is the major basmati rice
cultivating state, producing more than 60
percent of the total production in India.

Brand Name Dispute

In 2002, an American company RiceTec Inc, was
granted a patent by the US patent office to call
the aromatic rice grown outside India as
'Basmati, which was strongly opposed by GOI.
The president of the Associated Chambers of
Commerce (ASSOCHAM) in 2004 said Basmati rice
is traditionally grown in India and Pakistan and
granting patent to it violated the Geographical
Indications act under the TRIPS and U.S. withdraw
the patent.
RiceTec Inc, Still selling its product by name of
Kasmati and Taxmati.
MP also files a petition to add its 7 districts to GI
in Supreme court which is opposed by Punjab &
Haryana.

Area under GI tag for

basmati

BASMATI EXPORTS
India is largest exporter of basmati rice,
accounts for 70-80% of total market.
India has exported 40,45,796.25 MT of
Basmati Rice to the world for the worth
of Rs. 22718.44 cr during the year 201516.
Saudi
Arabia,
Iran,
United
Arab
Emirates, Iraq and Kuwait are major
export destination.
Pakistan is the major competitor.

EXPORTERS

L&T FOODS LTD.

ADANI WILMAR LTD
BEST FOOD LTD
KOHINOOR FOODS
KRBL LTD
ATC FOODS PVT LTD

PROBLEMS
Price Fluctuation.
Presence of pesticide in Basmati rice affecting
its export.
Blending of rice ( with non basmati) by small
players disrupt the country image in
international market.
Import duty imposed by Iran (major market)
to boost up its local rice sale.
Rice mills have not been fully modernized to
ensure high milling recovery and reduce the
percentage of broken rice.

NON-BASMATI
Any rice other than basmati rice is named as
non- basmati rice.
In the world it has been reported that there
are 10000 varieties of rice and out of which
the maximum number are in India.
India has exported 82,74,046.06 MT of Non
Basmati Rice to the world for the worth of Rs.
20,428.51 crores during the year 2014-15.
Bangladesh, Sri Lanka, Benin, Senegal and
Nepal are the major importer of Indian rice

APEDA
APEDA was established by the Government of
India under the APEDA Act passed by the
Parliament in December, 1985. It replaced the
Processed Food Export Promotion Council
(PFEPC).
Agricultural and Processed Food Products Export
Development Authority (APEDA), an autonomous
body under the Ministry of Commerce, Govt. of
India has been inter-alia, mandated to develop
and promote the export of basmati rice.
Govt. has also mandated APEDA to protect the
Intellectual Property vested in basmati rice on
behalf of all stake holders.

Role of APEDA
A world wide watch agency has been appointed
since 1996 to monitor the trade mark registers
worldwide for any third party attempt for
registration of the name basmati.
APEDA had applied to GI Registry in Chennai in
November 2008 for registration of Basmati Rice as
a GI.
APEDA
has
established
Basmati
Export
Development Foundation (BEDF) for quality
testing and DNA profiling of Basmati Rice.
A Demonstration and Training Farm has been set
up under BEDF over an area of about 10 acres for
training the farmers in Good Practices for
cultivation of Basmati Rice and Seed Production.

AIREA
The All India Rice Exporters Association
(AIREA) is the Apex body of Indian Rice
Exporters worldwide. Established in 1989.
AIREA is recognized by the Government of
India and works closely with the Ministry of
Commerce, Ministry of Agriculture and APEDA.
AIREA is consulted by the Indian Government
on all policy decisions in the field of
agriculture, rice cultivation and export.
Member of AIREA include multinationals and
public sector undertakings in addition to
major rice exporters.

Role of AIREA
AIREA's prime mission is to influence India rice
export policy and as such interacts with the
Indian central and state government, foreign
governments
and
academic
research
institutions.
It is an indirect channel to promote and
enhance Indian rice business across the world
market, thereby facilitating the growth of Indian
rice exporting industry.
AIREA makes efforts in promoting rice in the
international market, through various meetings,
summits, conferences and events such as the
food fairs across the world.