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Headline Writing
What is
Copyreading?
Copyreading is much like the work of an English
teacher correcting compositions, except that
the copyreader uses appropriate copyreading
symbols universally known by printers.
Copyreading Procedures
1. Double or triple space-typewrite all copy on
inches from the top of the page, leaving oneinch margin at the left and right sides. The
margin at the top is for instruction to
typesetter and for headline.
4. Indent five or ten spaces at the start of
each paragraph.
Copyreading Marks
philippines
Capitalize letter
My Brother
about
3. To persuade the readers what the news is
all about
4. To add variety and attractiveness to the
page
5. To create distinction or personality of the
newspaper
writing.
3. Using the key words from the lead, write a short
telegraphic sentences summary of the news.
4. Use the shortest words possible. Substitute simple
effective synonyms to fit the headline within the allotted
space.
5. Divide it according to unit of thoughts into the
number of required lines or decks.
6. Use colorful noun and vigorous and active verb.
7. Starts with noun followed by a verb.
Kinds of Headline
1. Flush Left- two or more lines of headline are aligned at the left edge
of the column
Example:
|Malacaang considers
|Abat adventure over
2. Flush right- two or more lines of headline are aligned at the right
edge of the column
Example:
Malacaang considers|
Abat adventure over |
3. Dropline- two or three lines of headline, usually of the same length
and arraged diagonally
Example:
Dole Philippines donates
arm chairs to Sarangani
4. Hanging indention- usually three or more lines of headline, the first line
set flush to both margins and the succeeding lines are indented or beginning
several spaces in from the left margin, thus hanging as if from the first
Example:
|Military ready to step in
|if anti-govt protest
| turn violent
5. Crossline or barline- a single line of headline running over two or more
columns
Example:
Grenade blast kills 2 kids
6. Inverted pyramid- two or more lines of headline with the first line
flushed to both margins and the succeeding lines getting shorter and centered
Example:
\DepEd sets new guidelines/
\for teacher-applicants/
b. half box
c. quarter box
headline or kicker.
Example:
Gun haul
Gensan cops seize 24 guns
from suspected bandits
12. Never use the word may. It denotes the
uncertain element of the story.
prominent.
Wrong: Jacoba wins Microsoft global
award
Right: Filipino wins Microsoft global
award
18. Use M for million and B for billion.
Example: Philhealth lost P 520M to
fraudulent claims, says chief
19. Use comma instead of and.
Example: GMA, Bush skip rape issue in
Busan meet
together
Wrong: Metrians celebrate Buwan
ng Wika with beauty tilt
Right: Metrians hold Buwan ng Wika
with beauty contest
25. Do not mix up typefaces in making
headlines to avoid clutter. Do not use four to
eight kinds of fonts of headlines on a page.
The maximum font type that you can use on a
page is two unrelated fonts except for
featuring stories.
= 1 unit
= unit
=1
unit
All capital letter (except I,M and W)
= 1 unit
Capital letter I
= unit
Capital letters M and W
= 2 unit
All punctuation marks (except the dash,
Question mark, dollar, peso and per cent sign) = unit
Dash, question mark, dollar peso and per cent sign =1 unit
All number figures from 0 to 9 ( except 1)
= 1 unit
Number 1
=
unit
All spaces
= 1 unit
Slug
Technical Instruction
Sample: 2-20 TNRB W/KICKER