DUCATI

Case Study

 Founded: 1926; 90years ago

Founder:

Antonio Cavalieri Ducati

Adriano Cavalieri Ducati

Bruno Cavalieri Ducati

Marcello Cavalieri Ducat

Ducati Motoris an Italian company that
designs and manufacturesmotorcycles.
Headquartered inBologna, Italy, Ducati is
owned by German automotive.

 Ducati is an Italian racing-motorcycle manufacturing

and overall technical excellence.
The world of Ducati is strategy that helps the
development and improvement of the value of the
brand through a set of activities. Operation Strategy
Ducati only keep the important activities of the
production lines, which is the core compentency of the
company such as the R&D, design, quality control.
Ducati keeps a web of small and medium specialized
manufacture for their motorcycles that reduces the
cost of inventery and enable the use of the just-inTime inventory system.

Implementations of Quality
Operation 1.
Process

Ducati Company was using lean production during their

changing of supply chain management.
Lean production include wide variety of management
practices. Such as quality management, works teams,
cellular manufacturing, supplier management and
integrated systems.
High quality management that will produce finish product
without wasting and satisfy customer needs
Ducati Company can save cost and time by using lean,
measures of quality have increased 70 percent.
Operation 2.
Ducati revamped its supply chain in operation turnaround.
It was significantly reduce the inventory lead times, better
performance, and more space and minimize waste on
resource and increase productivity and quality of goods

 In 1996, the Society of Motor Manufacturers and Traders

(SMMT) Herron and Hicks's study was supported by
Honda, Nissan, Toyota, and General Motors.
They are also using supply chain management. This
means that this company had learned from Ducati how
important of supply chain management.
Operation 3
Total quality management was a multi-dimension
concept that focuses on quality, techniques and
instruments for controlling quality. During 1970s, Total
Quality Management was around for a long period.
Japanese automobile also focus on their product and
reliability.
Ducati focuses on lean production ,Ducati also use total
quality management to control its own motorcycle
quality

 Elements in the TOM, the well-known quality

pioneers (Deming, 1986 and Juran, 1986)
pointed out that how important top
management leadership.
Operation 4.
Six Sigma implementation aims at improving
customer satisfaction, by mean of improved
processes capability (as in Brun, 2010). Six
sigma are tools to improving customers'
satisfaction of the company produced.
Ducati production volume has increased more
than threefold, from 12000 motorcycles a
year to more than 40000 a year when they
revamped their supply chain management.

Armand Vallin
Feigenbaum
(born 1922), American quality
control expert

Armand Vallin Feigenbaum:

Armand V. Feigenbaum 42, an advisor and

benefactor to Union and an internationally
recognized leader in systems engineering
and total quality control, died Nov. 13,
2014. He was 92
Americanquality control expert and
businessman.
He devised the concept of Total Quality
Control which inspiredTotal Quality
Management(TQM)

HIS CONTRIBUTIONS TO THE QUALITY

BODY OF KNOWLEDGE INCLUDE:
THE CONCEPT OFQUALITY COSTS:
"Total quality control is an effective system for
integrating the quality development, quality
maintenance, and quality improvement efforts of the
various groups in an organization so as to enable
production and service at the most economical levels
which allow full customer satisfaction."
Total quality management(TQM) consists of
organization-wide efforts to install and make permanent
a climate in which anorganizationcontinuously
improvesits ability to deliver high-quality products and
services to customers.

 Total quality control: Quality costsorcost

of qualityis a means to quantify the total
cost ofquality-related efforts and
deficiencies. It was first described byArmand
V. Feigenbaumin a 1956Harvard Business
Accountability for quality: Because
quality is everybody's job, it may become
nobody's jobthe idea that quality must be
actively managed and have visibility at the
highest levels of management

Achievement
Armand received an honorary doctor of science
degree from the College in 1992, and the Alumni
Gold Medal in 2012,
Armand received the National Medal of
Technology and Innovation, the nations highest
honor for technological achievement, from
President George W. Bush in a White House
ceremony in 2008
They also authored a number of books that were
highly influential in the industry.Total Quality
Control, published in 1952, has been reprinted
numerous times in dozens of language.
Armand diverse achievements and many awards
testify to his profound influence on management

AWARDS AND HONORS:

Gravestone in the Anshe Amunim section ofPittsfield Cemetery
First recipient of ASQ'sLancaster Award
ASQ 1965Edwards Medalin recognition of "his origination and
implementation of basic foundations for modern quality control"
National Security Industrial AssociationAward of Merit
Member of the Advisory Group of the U.S. Army
Chairman of a system-wide evaluation of quality assurance
activities of the Army Materiel Command
Consultant with the Industrial College of the Armed Forces
Union College Founders Medal
Fellow of the American Association for the Advancement of Science
Life member of the Institute of Electrical and Electronics Engineers
Life member of the American Society of Mechanical Engineers
Life member of Plymouth Society of Marine Biology

Bibliography
He and his brother, the late Donald S. Feigenbaum
46, founded General Systems Co., the Pittsfield,
Mass.-based international systems engineering firm
that designs and helps implement operational
systems for corporations and governments worldwide
Feigenbaum (1945),Quality control: principles,
practice and administration; an industrial
management tool for improving product quality and
design and for reducing operating costs and losses.
Feigenbaum, (1961),Total Quality Control,
Feigenbaum, Donald S (2003),The power of
management capital: utilizing the new drivers of
innovation, profitability, and growth in a demanding
global economy.
Feigenbaum, Donald S (2009),The power of

 https://www.union.edu/news/stories/
2014/11/college-mourns-armand-v.feigenbaum-42.php
https://en.wikipedia.org/wiki/Armand_
V._
Feigenbaum