Exhibition

BY BAILEE BROOKS

What is exhibition?
Exhibition is how the film is actually viewed by

consumers and how they may chose to access the

film through different platforms as well as involving
the retail branch of the film industry. It involves
selling the experience of a film.

Cinema
Cinema is where audiences can purchase tickets to a view a film once

Pros

Cons

People are more likely to purchase

merchandise when at the cinema

due to synogy, this means that
companies will link with the film to
create merchandise to sell at the
cinema e.g. Fanta ice blast and
frozen cups to go with it .
Cinemas are usually the most
popular place for people to look for
new releases of films meaning they
will invest.
Many enjoy cinema experiences and
use them as a family trip out etc

many find cinema tickets to be

expensive so are less likely to invest.

Some many find it inconvenient and
rather watch them in the comfort of
their own home

Online streaming
Examples of online streaming include Netflix/amazon prime. These are platforms where
people can watch films in the comfort of their own home.

Pros

Cons

Its easily for audiences to view the

film due to technological

convergence (can be accessed on
one device)
Many people are now subscribed to
Netflix and online streaming
platforms meaning if your film is
on there you will reach a larger
audience.
Its cheaper than options such as
cinema and DVD meaning people
may be more likely to invest

Not everyone has these online

streaming platforms so they may

not see your media production on
there
Some find subscribing to an online
streaming site more trouble than its
actually worth
Some may enjoy a more classical
approach of going to the cinema

Film Festivals
A film festival is an event that takes place which allows smaller institutions to get their films
recognised

Pros

Cons

Allows smaller companies to get a

chance of people viewing their

productions without having to pay
big money into the cinema or
online streaming platforms
Reaches a specific audience that
are more into independent film
companies
Many come to watch films so could
perhaps create a wide audience

Theres no guarantee people will

watch your film

Audiences are harder to target so
some many not enjoy your content
and not want to see
some may not find the time or have
the effort to attend the event, they
could be more likely to just attend
cinemas

DVD
A DVD is a copy of the production that can be sold on shelves in pretty much any
store

Pros

Cons
Easy for the audience to access

Can watch the film multiple times without

paying over and over

Can be cheap in comparison to other
platforms eg netflix is 6.99 a month a film is
only roughly 15

Many people now buy into platforms

such as Netflix or Nowtv Meaning DVDs

are not as popular.
DVDs can break or be damaged if not
looked after carefully
When watching a DVD you have to have
a device that you insert the DVD into eg
Playstation, DVD player.

Renting.
Renting a movie involves purchasing it from a TV company such as sky, BT or virgin media. You purchase the film and are then
given a certain amount of time to watch it. E.g. 4 days

Pros

Cons

Are able to access the movie from your own

home
Cheaper than going to the cinema or buying a
DVD so will appeal to more people
A reasonable amount of time to watch the
film so can watch many times for a few days

Some profit will have to go to the TV

company for having your film promoted

Not everyone will have the broadband
network that your film is promoted on
Some may not want to rent and buy the
DVD instead as they have it for longer.

What method I think will be suitable for my production

Overall all the methods are fairly suitable for my production

however I feel that Cinema and online streaming will be

most suitable.
This is because cinema will gain the most profit and many
people look to the cinema when a new film is released
meaning that is where my audience will go to watch my film.
Similarly, I will use online streaming as technological
convergence is extremely popular within society in this time
period. It is easy for users to access accounts such as Netflix
and amazon prime via tablets, phones etc. they can stay in the
comfort of their own home and can watch movies as many
times as desired at a cheaper price.