GENRE

Media and Information

Literacy
Gr. 11

Objectives
1.

evaluates everyday media and

information with regard to with codes,
convention, and messages; in regards
with audience, producers, and other
stakeholders MIL11/12MILA-IIIf15
2. produces and assesses the codes,
convention, and messages of a group
presentation
MILI11/12MILA-IIIf16

Genre
Genre

came from the French word which

means kind or class.
The original Latin word is genus which
means can be broken down into
subcategories

Primary genre that media creators

and producers invoke are:
1.
2.
3.
4.
5.

Entertainment
News
Information
Education
Advertising

Analyze what genre are

shown at a particular time
of the day
Build a hypothesis: why do
you think network
executives choose to air a
program of this genre at
this particular time of day?

News
News

are stories that have critical

importance to community and national
life.
News stories follows the basic structure
of beginning, middle and end

News
Journalist

are the trained people to

report news to an audience whom are
expected to be:

Bias-free
Objective
Comprehensive

Newscan be seen on
Newspaper
Television
Radio

stations
New media

News subcategories:
Hard

News or straight news

Feature
Soft news
Investigative news
Opinion

News
Hard

news

Usually found on the first page of the

newspaper or a primetime news
2 elements
Seriousness-

topics or issues that are

critical
Timeliness Cover current events

News
Hard

News

Journalist should be objective

Objectivity being fair , balanced and

impartial stance in presenting events, free
of judgement and without interpretations

News
Hard News Structure

Concise recounting of the

details
Supporting facts, evidence, key
notes from major personalities
Supporting explanation
Additional quotes and
alternative explanation
Other
Relevant
information

News
Hard

News

Lead paragraph should unpack the widely

acceptable 6 Ws:
What
Who
Where
When
Why
How

Hard News
Third

Person point-of-view

Example:
The rallyists left Liwasang Bonifacio to
march to Mendiola
Not acceptable
I marched with the rowdy rallyists to
Mendiola

Hard News
Television

uses

character
generator called
chargen a
device that
incorporated
text in the
television screen

Soft News
Includes

lifestyle news, travel news,

articles offerings the way to do
something

Also

called human interest stories

Feature news
Extensions

of soft news
Presented in a longer format

Editoria
ls and
Opinion

Editorials and Opinion

Opinions

against hard news are

reserved here
Expresses individual or organizational
point of view

Investigative Reports

Investigative Reports
Investigative

reposting has a very

specific relation to power because it
focuses in finding, reporting and
presenting news which the authorities
try to concel.

Advertisement
Advertisement

are messages that are

created to sell product or service

Types of Advertisements
Hard-sell

ads
Soft-sell ads
infomercial

Hard-sell ads

Soft sell ads

Infomercial