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STRATEGY
DETERMINE MARKETING
CHANNELS
ONLINE
Networking
OFFLINE
Website
More details
information
E-mail
Social Media
Create
Facebook/Twitt
er Account
Advertise
product
Link to
website
Email FM
Company
Event
Magazine &
Newspapers
Flyers /
Brochures
Direct Mailers
Collaborate /
participate any
IT event
One-page
Advertise
Give to the
audience /
people
Mail (paperbased) FM
Company
Place on board
Introduce
product
Promote through
brochure/ flyers/
demo
Promote product
Promote
Product
Give Trial
Version (winwin situation)
Give trial
version