Codename: BlueMix

Redefining Cloud Platforms for Developers

Sandhya Kapoor
IBM Ecosystem Development
kapoor@us.ibm.com

2014 IBM Corporation

Please Note
IBMs statements regarding its plans, directions, and intent are subject to change
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Information regarding potential future products is intended to outline our general
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The information mentioned regarding potential future products is not a
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Performance is based on measurements and projections using standard IBM
benchmarks in a controlled environment. The actual throughput or performance
that any user will experience will vary depending upon many factors, including
considerations such as the amount of multiprogramming in the users job stream,
the I/O configuration, the storage configuration, and the workload processed.
Therefore, no assurance can be given that an individual user will achieve results
similar to those stated here.
2

#BlueMix

Market

Shifts

in the digital economy

Shift in personalized computing
to mobile using cloud services
Shift towards unbundled
business offerings
Shift towards killer-apps
transforming industries

#BlueMix

Responding to these shifts requires a new approach . . .

the Composable Business

A Building Block Approach

Restless Reinvention
and
Process
Innovation
Better Decision
Making
from Actionable
Insights
Accelerated Time to
Market
Secure Integration
across
Business & Technology

#BlueMix

It is estimated that by 2016 more than one-fourth of the worlds

applications will be available in the cloud, and 85% of new
software is now being built for cloud deployment.

Application
Aware
Service
Driven

Resource
Smart

Composable
Business
On or Off Premise

#BlueMix

The Composable Business is built on the as a Service

environmentwith a goal of enabling the API economy
From Software Defined Environments to Cloud Operating Environment to an API Economy

API
economy
(Marketplace)

External
ecosystem

Marketplace
API

Cloud
operating
environment
(BlueMix)

Softwaredefined
environment
(SoftLayer)

Analytics
API

Commerce
API

API

Location

Collaboration
API

Data

Services

API

API

App

Solutions

Software
as a Service

API

Services and composition patterns

API & Integration Services

Traditional
Workloads

Development

Big Data and

analytics

Security

Integration

Mobile

Social

Platform
as a Service

Workload definition, optimization and orchestration

Resource abstraction
and optimization

Software-defined
compute

Software-defined
storage

Software-defined
networking

#BlueMix

Infrastructure
as a Service

No organization can get there instantly,

Challenge is to balance optimizing existing
systems with such innovation
drives need for continuous

optimization

Innovatio
n

Optimizati
on

fuels investments
in

innovation
#BlueMix

The Evolution of Cloud

Virtualization

Cloud Enabled

Dynamic Hybrid

I want to get more out

of my existing hardware

I want to move my existing

middleware workloads to the
cloud

I want to strategically
use public and private
cloud together.

Business Services (SaaS)

Cloud Native

I want to use an app

without having to own it

I want to rapidly build new,

born on the cloud, engaging
applications in a continuous
delivery model

#BlueMix

A Power Shift
The next billion dollar
idea starts with a single
developer.
That developer starts
with a single line of
code.
New App Culture Has
New Expectations:
Integrated
Mobile
Iterative
Ecosystem
9

#BlueMix

Composing of an application, not traditional writing of an application

ITERATE

1Create app

Add
Monitoring
service
instance

TASK:
Create a secure application that
analyses sentiment about
certain topics in social media

Add
database
service

Extract social
media data into
database

Secure the
service

Add social
analytics
service

#BlueMix

Introducing IBMs Cloud Platform, Codename BlueMix

BlueMix services
include:

About BlueMix
Run apps in any
language
Built on open
standards
Integration services to
systems of record
Designed for mobile
Provides DevOps
services

Register today at bluemix.net

DevOps
Big Data
Mobile
Cloud Integration
Security
Internet of Things
Watson
Database
Web and application

BlueMix enables everyone from individual developers to large enterprise teams to rapidly build and deploy new
applications, embrace devops and extend existing IT investments with cloud integration services.

Compose
applications

Deploy and
scale

Code with
confidence

from a rich library of

IBM, 3rd party and open
source runtimes,
services and APIs.

new applications and

services with
infrastructure services
from IBM SoftLayer.

knowing IBMs cloud

platform is built on a
foundation of open
standards.
#BlueMix

Developers are joining BlueMix because they need

to
1. Rapidly bring products and
services to market at lower
cost

Register today at bluemix.net

2. Continuously deliver new

functionality to their
applications
3. Extend existing investments in
IT infrastructure

With on-demand
services and
infrastructure,
developers can go
from 0 to running
code in a matter of
minutes.

When coupled with

DevOps, teams both
large and small can
automate the
development and
delivery of many
applications.

By connecting
securely to on-prem
infrastructure,
organizations can
extend their existing
investments.

#BlueMix

IBM Services Available in Q2 Codename: BlueMix

Web and Application
Reduce costs, deliver and
scale engaging web
applications and services
Session Cache
Data Cache
Application Auto-Scaling
Workflow
RapidApps
Rules
Elastic MQ

Integration
Securely connect cloud
applications to onpremise data and
infrastructure.

Mobile
Rapidly build on-device
mobile applications or
host mobile web
applications
Mobile Application Security
Push
Mobile Data
Mobile Quality Assurance
Location

Database

DevOps
Open, integrated rapid
development that scales.
Monitoring and Analytics
Continuous Integration
Git Hosting
Web IDE
Delivery Pipeline
Agile Planning and Tracking

Security

Choose your own

database-as-a-service.

Build security into your

application by design.

SQL Database
Cloudant JSON Database

SSO
Appscan Mobile Analyzer

Cloud Integration

Big Data
Harness the power of Big
Data.
BLU Analytics Acceleration
Time Series Database
Reporting
Map Reduce
Streams

Watson

Internet of Things

Analytics based on
natural language
questions.

Consume, analyze and

act on streaming data
from physical sensors.

Watson Analytics Services

Internet of Things Cloud

Beta at GA

#BlueMix

BlueMix Real Scenarios

Sponsor users as part of IBM Design Thinking

Web Applications

Mobile Back ends

Scalable cloud centric web

applications and APIs supporting
mobile workloads
Leveraged many different language
runtimes (Ruby, PHP, JavaScript,
Java)
Migration from competitive
offerings: Heroku, Amazon,
Rackspace

www.eyeqinsights.co
m

Back end services replacing custom

code hosted on IaaS (e.g. Push
Notification)
Cloud Code for offloading business
logic from the mobile client
Integrated into iOS and Android
native applications using BlueMix
SDK

www.themymenu.c
om

API
Economy

Integration with existing systems

Location based services provided

by Pitney Bowes in BlueMix
Catalog
Allow innovators and developers
to seamlessly extend their
products and services to cloud
and mobile devices.

wwww.pb.co
m

Secure connectivity to enterprise

network from BluMix
Discovery of existing APIs into
BlueMix
Sync of data between BlueMix and
on premise data

#BlueMix

Fortune 500
Enterprise

DEMO
Code Name: BlueMix

2014 IBM Corporation