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CALL
MECHANICS.
Reporters will provide a category and the groups will be
given 10 seconds to deliberate about the answer.
Each group is given a chance to BID ( tell how many
answers that they can provide under the category).
BID- to provide for a much higher number of answer.
Call- to surrender to the highest bidder
The group will choose a representative to dictate the
answers correctly without repeating any answer. If they
are to stop he/she will be given 3 seconds to continue.
If the highest group bidder fails the second highest
group bidder has a chance to steal.
The group who will earn the highest points will win.
Categories
FOODTRIP
FOOD IS HART
BALL IS LAYF
BAHAY KUBO
PROJECT RUNAWAY
KING IN THE NORTH
MAY FOREVER
CHARGE TAMARAWS CHARGE
BONUS
REPOR
BACK
FOOD ON THE
MCDONALDS
MENU AVAILABLE
LOCALLY
BACK
NAME OF THE
PENSHOPPE BRAND
ENDORSERS
BACK
UNIVERSITIES THAT
COMPETE IN UAAP
BACK
BACK
BASKETBALL
TEAMS THAT
COMPETE IN NBA
BACK
BACK
FOODSTALLS
INSIDE THE FEU
CAMPUS
BACK
PLC, BRANDING,
PACKAGING &
LABELING
PRODUCT
LIFE CYCLE
INTRODUCTION
STAGE
to capture
Occurs when a product is first introduced to
its intended target market.
Sales grow slow and the profit is minimal
Simulation of TRIAL
Primary demand
Selective demand
GROWTH
STAGE
To Persuade
"
MATURITY
STAGE
"To Remind
Industry/ Product
sales are slow
Product
Differentiation
Fewer Competition
MATURITY
Pricelist of
STAGE
sardines:
555 - 17 php
Family's Brand
16.75php
Ligo(Gold Label)29 php
Mega - 17.80php
DECLINE
STAGE
DECLINE STAGE
DIMENSIONS OF
PRODUCT LIFE
CYCLE
Market Modification
Finding new customers
Creating a new use situation
Increasing a product's use
BRAN
DING
CO-BRANDING
Brand Extension
Multi-Product Branding
Private
Branding
Brand Licensing
Licensing means renting or leasing
of an intangible asset. It is a process
of creating and managing contracts
between the owner of a brand and
a company or individual who wants
to use the brand in association with
a product, for an agreed period of
time, within an agreed territory.
Trade Name
A commercial, legal name under
which a company does business.
EXAMPLE:
Trademark
Identifies that a firm has legally
registered its brand name or trade
name so the firm has its exclusive
use, thereby preventing others from
using it.
EXAMPLE:
12 hour catching-to-canning
process
Trademark of Mega Fishing
Corporation the fishing
PACKAGING &
LABELING