Вы находитесь на странице: 1из 42

BID OR

CALL

MECHANICS.
Reporters will provide a category and the groups will be
given 10 seconds to deliberate about the answer.
Each group is given a chance to BID ( tell how many
answers that they can provide under the category).
BID- to provide for a much higher number of answer.
Call- to surrender to the highest bidder
The group will choose a representative to dictate the
answers correctly without repeating any answer. If they
are to stop he/she will be given 3 seconds to continue.
If the highest group bidder fails the second highest
group bidder has a chance to steal.
The group who will earn the highest points will win.

Categories

FOODTRIP
FOOD IS HART
BALL IS LAYF
BAHAY KUBO
PROJECT RUNAWAY
KING IN THE NORTH
MAY FOREVER
CHARGE TAMARAWS CHARGE
BONUS

REPOR

Name the brands


that are being
endorsed by MAINE
MENDOZA

BACK

FOOD ON THE
MCDONALDS
MENU AVAILABLE
LOCALLY

BACK

NAME OF THE
PENSHOPPE BRAND
ENDORSERS

BACK

UNIVERSITIES THAT
COMPETE IN UAAP

BACK

ASIDE FROM JON SNOW


WHO ARE THE OTHER
CHARACTERS THAT ARE
STILL ALIVE IN THE SERIES
GAME OF THRONES AT THE
END OF SEASON 6

BACK

BASKETBALL
TEAMS THAT
COMPETE IN NBA

BACK

VEGETABLES IN THE SONG


BAHAY KUBO THAT HAS 2
SYLLABLES

BACK

FOODSTALLS
INSIDE THE FEU
CAMPUS

BACK

PLC, BRANDING,
PACKAGING &
LABELING

PRODUCT
LIFE CYCLE

characterized by an S- curved that


simplify the product status in the market
in terms of sales.
composed of 4 stages: INTRODUCTION,
GROWTH, MATURITY AND DECLINE

INTRODUCTION
STAGE

to capture
Occurs when a product is first introduced to
its intended target market.
Sales grow slow and the profit is minimal
Simulation of TRIAL
Primary demand
Selective demand

Skimming Strategy is used when the


company decides to launched the product in
the market carrying a high initial price.
Penetration Pricing is used when he
company launched the product with low
initial price to increase trials of the new
product and easily captured the market.

GROWTH
STAGE
To Persuade

"

Rapid sales increase


Repeat purchaser
New features
Broader distribution

MATURITY
STAGE

"To Remind
Industry/ Product
sales are slow
Product
Differentiation
Fewer Competition

MATURITY
Pricelist of
STAGE

sardines:
555 - 17 php
Family's Brand
16.75php
Ligo(Gold Label)29 php
Mega - 17.80php

DECLINE
STAGE

"To Level Of"


Industry/ Product
sales drop
Environmental
changes
Deletion
Harvesting

DECLINE STAGE

DIMENSIONS OF
PRODUCT LIFE
CYCLE

Shape of the PLC


Length of the PLC
Generalized Life
Cycle
High-Learning
Product
Low-Learning
product
Fashion
Product
Fad
Product

DIMENSIONS OF PRODUCT LIFE


CYCLE
The Product Level: Class and Form
Product Class
Product Form

Modifying the Product or


Market
Product Modification
Product Bundling
New Characteristics

Market Modification
Finding new customers
Creating a new use situation
Increasing a product's use

Modifying the Product or


Market
Product Repositioning
Reacting to a competitor's position
Reaching to a new market
Catching a Rising Trend
Changing the Value Offered
trading up
trading down
downsizing

BRAN
DING

CO-BRANDING

Brand Extension

Multi-Product Branding

Private
Branding

A product that is exclusively


manufactured for a retailer. The
retailer will market the product under
its own brand name.
Example:
Grocery products like canned food, frozen
food, rice, cereal, sodas, etc.

Brand Licensing
Licensing means renting or leasing
of an intangible asset. It is a process
of creating and managing contracts
between the owner of a brand and
a company or individual who wants
to use the brand in association with
a product, for an agreed period of
time, within an agreed territory.

Trade Name
A commercial, legal name under
which a company does business.
EXAMPLE:

Trademark
Identifies that a firm has legally
registered its brand name or trade
name so the firm has its exclusive
use, thereby preventing others from
using it.
EXAMPLE:
12 hour catching-to-canning
process
Trademark of Mega Fishing
Corporation the fishing

Picking a Good Brand Name


The name should suggest the product
benefits.
The name should be memorable,
distinctive, and positive.
The name should fit the company or
product image.
The name should have no legal or
regulatory restrictions.
Finally, the name should be simple.

PACKAGING &
LABELING

Labels are attached on the product


package to provide information such
as manufacturer of the product, date
of manufacture, date of expiry, its
ingredients, how to use the product,
and its handling.

Packaging component of the


product refers to the container in
which it is offered for sale and on
which label information is conveyed

Вам также может понравиться