AIESEC vs.

EYP
Interviews with Non-profit Organizations
Suada Bavi 71882
Muamer imi 72650
Amila adinlija 71733

Interviewer: Suada Bavi

Interviewee: Lejla Bise

AIESEC office at the School of

Sarajevo,
Wednesday, November 2, 2016 at

Interview setting:

Economics and Business

3:30 PM

Interviewer: Muamer imi

Interviewee: Din Kajmakovi
Interview setting:
Conducted via e-mail

What is your mission?

International non-profit organization, run by youth for youth

Main aim to achieve peace and fulfillment of humankinds

potential

Providing cross-cultural leadership experiences through

programs of exchange, international exchange,

To inspire and empower young Europeans to become openminded, tolerant and active citizens.

Could you describe your responsibilities?

National vice president for all business to customer relations in

AIESEC in Bosnia and Herzegovina

Managing outgoing exchange activities - volunteering and

professional internships

Promoting democratic way of thinking and democracy as a whole

Aim is to involve BH youth into active participation of our

countrys democratic transition

Explain us how is marketing structurally integrated into the organization?

As a head of business customer relations on national level, my job

here is to successfully integrate all the operations done by
marketing and outgoing exchange teams and our five local offices
in B&H.

Our marketing is based on social networks as we are a youth

organization. We are also present in other kind of media as TV,
radios and web pages.

How would you describe your organizational culture?

Very dynamic and very interesting.

Everything that we are doing is with values that we as an

organization uphold.

We are structured as follows: President, Vice-president, Board

members (6 members), Full-time members and Alumni members.

What key publics does your organization have and how would you like to
influence the behavior of your key publics?

Young people = 18-30 years

Companies, organizations and schools that would like to help us

enable leadership experiences for young people

Highschoolers, first year and second year students.

We tend to influence them in a way so we can promote
multicultural tolerance between them

While achieving your organizational mission, does your organization face any
competition? Who are your competitors?

IAESTE

Erasmus Student Network

We cannot use the word competition as we are aiming to

constantly work with our partner organizations like AIESEC,
DOBA, KULT, CRSP and etc.

Are there any major macroeconomic, political, demographic and other global
trends that influence the ability of your organization to achieve its mission?

Refugee crisis inspired Integrate project, where youth from all

around the world came to volunteer in refugee camps to help.

Of course as we live in a complex multicultural country. D

Demographic trends are on the top of influences on our

organization. With the complexity, politics also takes its part.

Do you perform market research for your projects? Can you give us an
example of activities you undertake as part of such resear

Very decentralized because we conclude it in our local offices and

not on national level.

Contacting ministry of education, different NGO organizations

and start up incubators

Research of the marketing possibilities is done through public

and corporate relations where we will undertake a major
marketing campaign firstly to promote our project and through
that promotion attract possible sponsors, partners and donators.

How important (central) are marketing activities for EYP?

We would like to improve it so this year we are trying to make a

boom in our cities.

They are very central to all our operations.

They are really important because we need to actively involve our

youth because of the mentioned issues above.

Do you advertise your organizations mission and if yes through which media channels?

Demonstrating leadership in every social media post, in every

presentation that we run at faculties or with some other
organization.

Facebook, Instagram, YouTube, TV and Radio stations and etc.

Really successful as in 3 years of our establishment we have

nearly 4000 likes on FB, around 10000 shares and feedbacks and
over 5000 involved high schoolers, first year and second year
students in our projects.

Looking back at your experience, what has been the most rewarding part of your
work in this organization and what has been the most challenging part of your work?

Most rewarding part is definitely seeing someone youve worked

with develop as a leader.

Most challenging part managing all the teams that are in charge
of marketing in local offices.

Most rewarding parts was the active involvement of people from

all parts of the country.
Most challenging is the amount of people we are trying to involve
to actively participate.

The End