Meaning And Definition of Public

Relation
BY
SMART LEARNING WAY

Flow of Presentation
Introduction
Meaning of Public Relation
Definition of Public Relation
Conclusion
Review of The Topic
Bibliography

Introduction

What we see on TV as
advertisements for eggs, milk and
diamonds is not direct advertising
as you hardly find any sponsor.
Drink more milk, eat eggs every
day are meant to create awareness
among the public and hence can
be
called
PR
campaigns.
Unfortunately, the task of PR is not
appreciated by most of the persons

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after the candidate has finished and gone
his secretary remains to answer the
questions regarding how the speech should
be interpreted for improving the candidates
image. After the corporate Chairman has
given an expose of the firms plans, its
elaboration and explanation is done by the
PR persons. Press releases are part of the
PR job. In case of any catastrophe the PR
has to explain how the firm is coping with
It and

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the damage control measures it is
going to take. The famous oil spill in
the ocean had the oil companys PR
people on their toes. It may be
added that in such crisis situations
even the CEO takes the role of PR.

Meaning

Public relations involves the cultivation

of favourable relations for organizations
and products with its key publics through
the use of a variety of communications
channels and tools. Traditionally, this
meant public relations professionals would
work with members of the news media
to build a favourable image by publicizing
the organization or product through
stories in print and broadcast media. But
today the

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Role of public relations is much broader
and includes:
Building awareness and a favourable
image for a company or client within
stories and articles found in relevant
media outlets.
Closely
monitoring
numerous
media
channels for public comment about a
company and its products.
Managing crises that threaten company or
product image.

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Building
goodwill
among
an
organizations target market through
community, philanthropic and special
programmes and events.

In this chapter, most of our focus

is on how public relations support
marketing by building product and
company image. Yet, it should be
noted that are other stakeholder
companies reached via the public

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market groups. Favourable media
coverage about a company or product
often reaches these audiences as well
and may offer potential benefit to the
marketer.

Finally, in most large companies,

Investor Relations (IR) or financial public
relations is a specialty in itself guided by
specific disclosure regulations. However,
coverage of this type of PR will not be
provided here.

Definition
1)Edward L. Bernays :Public relation is the attempt by
the information, persuasion and adjustment to
engineer public support for an activity, cause,
movement or institution.
2)John W. Hill :The management function which
gives the same organised and careful attention
to the asset of goodwill as is given to any
other major asset of business.

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3)Herbert M. Baus :Public relation is a combination
of
philosophy,
sociology,
economics,
language,
psychology,
journalism,
communication and other knowledge into a
system of human understanding.
4)Charless Plackard:Merely human decency which
flows from a good heart.

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5)The most widely accepted and popular
definition of PR is from the institute of public
relations (IPR), which defines public relations
as, The planned and sustained effort to establish
and maintain goodwill and mutual understanding
between an organisation and its publics.
6)Public relations is
a dynamic business
communication tool which can transform the
performance of any company, be it a oneman band or a multinational.

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7) Public Relations can be defined as,
the process of
understanding
public attitudes on relevant issues,
interpreting these attitudes for
Management, and then working
either to align the organizational
polices and practices with those
attitudes or to modify the attitudes
themselves.

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8) Public relations (PR) is a profession with varying
definitions because of its many functions and the
differentiating perceptions held by its practitioners
and the public.

9) Public relation is good work properly publicizes

and adequately acknowledged by the people.

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10)Communication by a person or an
organization with the purpose of
creating a favorable public image;
commonly referred to as PR.
11)may consist of a variety of activities
engaged in by organizations or
celebrities that are intended to
promote a positive relationship or
image with their customers and

Contnue
12)Communications often in the form of news distributed
in a non-personal form which may include newspaper,
magazine, radio, television, Internet or other form of
media for which the sponsoring organization does not
pay a fee.
13)According to the Chartered Institute of Public Relations
(CIPR), public relations is about reputation the result
of what you do, what you say and what others say
about you.

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14)Any activities or events that help promote a favorable
relationship between a company and its customers and
prospects; activities used to influence the press to print
stories that promote a favorable image of a company
and its products or services.
15)Public relations has been described as building goodwill
with a company's various publics, including consumers,
employees, government officials, stockholders, and
suppliers.

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16)Public relations includes ongoing
activities to ensure the overall
company has a strong public image.
Public relations activities include
helping the public to understand the
company and its products. Often,
public relations are conducted through
the media, that is, newspapers,
television, magazines, etc. As noted
above, public relations is often

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17)PUBLIC RELATIONS is a form of
communication
primarily
directed
toward gaining public understanding
and acceptance. Public relations
usually deals with issues rather than
products or services, and is used to
build
goodwill
with
public
or
employeess. Examples of public
relations are employee training,
support of charitable events, or a

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18)Public relations (PR) is the practice of conveying
messages to the public through the media on
behalf of a client, with the intention of changing the
public's actions by influencing their opinions. PR
practitioners usually target only certain segments
of the public ("audiences"), since similar opinions
tend to be shared by a group of people rather than
an entire society. However, by targeting different
audiences with different messages to achieve an
overall goal, PR practitioners can achieve
widespread opinion and behavior change.

Conclusion
Public Relation function deals with
the public opinion and informs the
firm about the same. It also tells
the public about the results and
plans and policies of the firm. It
helps the firm in coordinating its
activities to keep in tune with
public likes and dislikes. It can help
the firm in moulding public opinion
in its favour. PR is used to help in

Review of the Topic

Introduction
Meaning of Public Relation
Definition of Public Relation
Conclusion

Bibliography
1) Advertising Frank jefkins
by Daniel yadin
2) Salesmanship and publicity
- Rustam davar
- Sohrab R. davar
- Nusli R. Davar

Revised

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3) Marketing management cases and
concepts
- Nikhilesh dholakia
- Ramesh Khurana
- Lapdhi Bhandariya
- Abhinandan K. Jain
published by Rajiv dairy

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4) Principles of marketing
-Philip kotler
- Gary Armstrong
prentice hall of India private limited,
New Delhi.
5) Marketing management
-S.A . Sherlekar
Publish by Himalaya publishing house

Thank you