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in South 24 Parganas
Sayantan bhattacharya
Topics covered
Introduction and methods used
Data analysis and interpretation
Self Observations
Suggestion and recommendations
Conclusion
Introduction
Expansion An Important function
Feasibility and prospecting
Objective - to explain the results
obtained from the business
development feasibility study done in
rural areas.
Format questionnaires
Open conversations
Self observations
Target rural retailers in south 24
parganas district
online shopping
accustomed
57%
new
43%
experience
good
bad
ok
26%
11%
64%
Re
sp
on
se
nu
m
be
r
45
40
35
30
25
20
15
10
5
0
20
Re
sp
on
se
nu
m
be
r
59
40
30
20
10
0
11
18
infrastructure
adequate
inadequate
19%
81%
Interest level
high
med
low
18%
48%
33%
prospects
physically
travelling to
market
from company
distributors