MTBMX ???

Rany Dwi Amanda

Eks B 30 B

CANVA
S

e business model Canvas

Key Partners
Optimization

Platfor
m
Platform
per
Develo
per
Develo

Key Activities
Production, Problem
Solving

Value Proposition
Customization
Accessability

Produc
Producee
Bicycle
Bicycle

Choos
model
the model
Choosee the
design
and
by
and design by
custom
ers
customers

Draftin
Draftingg
Bicycle
Bicycle
Suppli
of
er of
Supplier
Compo
nents
Components

Key Resources
Human, Physical,
Financial

Custom
can
ers can
Customers
buy
only
part only
buy part

Fundin
Fundingg
Machi
ne
Machine
HT,
(CNC,
(CNC, HT,
Weld)
Weld)

Customer Segments
Niche Market

Email,
phone,,
Email, phone
meet
person
in person
meet in
Order
by
Order by
Websi
te
Website

Channels
Own and Partner

Both
and
online and
Both online
offline
offline

Cost Structure
Fixed Cost
Variable cost

Produc
tion
Production
Cost
Cost

Customer Relationship
Personal assistance
Self Service

MTB
BMX
and BMX
MTB and
bikers
bikers

Websi
te
Website

Drafter
Drafter
Distribu
tion
Distribution
Partne
Partnerr

19-Nov-2016

MTBMX

Own
stores
Own stores
Partne
stores
Partnerr stores

Revenue Streams
Asset Sale
Usage Fee

Mainte
nance
Maintenance
Cost
Cost

Human
Human
Resou
rces
Resources
Cost
Cost

Bicycle
s,
Bicycles,
nent
Compo
Component

Drafter
ner)
(Designer)
Drafter (Desig

PATTE
RN

Niche market
Customize

DESIG
N

can
Im
like itit ifif II can
gonna like
Im gonna
my
design
ride my
and ride
design and
frame
e
bicycl
own
own bicycle frame

II am
of
tired of
am tired
breaki
bicycle
ng bicycle
breaking
frame
frame

II want
my
ride my
to ride
want to
bicycle
the
in the
bicycle in
ain
mount
mountain
You
to
need to
You need
change
bike
your bike
change your
was
it
cause
was
it
cause
damag
ed
damaged

II want
to
red to
want red
be
bicyclee
my bicycl
be my
colour
colour

II need
need aa
stiff
lite
and lite
stiff and
bicycle
to
bicycle to
trick
do
this trick
do this

II need
need aa
cheap
but
cheap but
bicycl
strong
strong bicyclee

Those
frame
Those frame
try
geome
so
look so
try
geome look
strong
strong

We
to
need to
We need
lower
this
lower this
bicycle
cost
bicycle cost

Can
bicycle
your bicycle
Can your
track?
this
follow
track?
this
follow

My
bicyclee
My bicycl
color
look
color look
so
boring
so boring

??
??

??
??

Afforda
price
ble price
Affordable
Can
choosee aa
Can choos
wide
of
range of
wide range
ent
bicycle
segment
bicycle segm

Wide
of
range of
Wide range
choice
color
color choice
y
High
quality
High qualit

Wow,
those
Wow, those
color
bicycle
is
bicycle color is
so
cool
so cool

??
??

My
to
has to
bicyclee has
My bicycl
cant
I
much
weigh I cant
much weigh
lift
hand
even
one hand
with one
even lift with

STRATE
GY

Market Forces
Market Issues

- Trend to healthy life

- High demand on outdoor bicycle activities
- Number of affordable bicycle that can use
in certain track is limited
- Affordable bicycle quality is not really good

Market Segments

- MTB and BMX bike riders

- All ages

Needs and Demands

Switching Cost

- Oligopoly of MTB and BMX producers

- Terlalu standar
- Brand Image

Revenue
Attractiveness

- High margin
- High demand

Unsatisfied with their current bicycles

Need to manage cost
Need customize their bicycles
Customers need to be involved
Kids MTB and BMX bicycle

Industry Forces
Competitors

- PT Insera Sena (Polygon), PT Terang

Dunia Internusa (United) and PT Wijaya
Indonesia Makmur Bicycle Industry (WIM
Cycle), NS Bikes, Dartmoor Bikes
- Segment : All kinds of bicycle
- Brand reputation, high price

New Entrants

- Babah Bikes
- DJ Bikes

Substitute Products
and Services

Suppliers and Other

Value Chain Actors

- Steel Pipe producers

- Logistics

Stakeholder

- Customers
- Employees
- Venture Capitalists

Key Trends
Competitors

- PT Insera Sena (Polygon), PT Terang Dunia

Internusa (United) and PT Wijaya Indonesia
Makmur Bicycle Industry (WIM Cycle).
- Segment : All kinds of bicycle
- Brand reputation, high price

New Entrants

- Babah Bikes
- Hand made
- Custom??

Substitute Products
and Services

- ?????

Suppliers and Other

Value Chain Actors

- Steel Pipe producers

- Logistics

Stakeholder

- Customers
- Employees
- Venture Capitalists

e business model Canvas

Key Partners
Optimization

Platfor
m
Platform
per
Develo
per
Develo

Key Activities
Production, Problem
Solving

Value Proposition
Customization
Accessability

Produc
Producee
Bicycle
Bicycle

Choos
model
the model
Choosee the
design
and
by
and design by
custom
ers
customers

Draftin
Draftingg
Bicycle
Bicycle
Suppli
of
er of
Supplier
Compo
nents
Components

Key Resources
Human, Physical,
Financial

Custom
can
ers can
Customers
buy
only
part only
buy part

Fundin
Fundingg
Machi
ne
Machine
(CNC
(CNC
and
..)
and ..)

Customer Segments
Niche Market

Email,
phone,,
Email, phone
meet
person
in person
meet in
Order
by
Order by
Websi
te
Website

Channels
Own and Partner

Both
and
online and
Both online
offline
offline

Cost Structure
Fixed Cost
Variable cost

Produc
tion
Production
Cost
Cost

Customer Relationship
Personal assistance
Self Service

MTB
BMX
and BMX
MTB and
bikers
bikers

Websi
te
Website

Drafter
Drafter
Mecha
nic
Mechanic

19-Nov-2016

MTBMX

Own
stores
Own stores
Partne
stores
Partnerr stores

Revenue Streams
Asset Sale
Usage Fee

Mainte
nance
Maintenance
Cost
Cost

Human
Human
Resou
rces
Resources
Cost
Cost

Bicycle
s,
Bicycles,
nent
Compo
Component

Drafter
n)
(Design)
Drafter (Desig