SESSION

DATE

10.03.03

Dont be CRAZY..

WOIL/RTC/Cr

 Going along..

Case study:

You are a pedestrian standing to cross

a busy intersection .
Ten or twelve people are standing with you
The traffic sign says Dont Walk
But no traffic is coming
Then one of the pedestrians crosses the road
against traffic signal.
Soon another goes ,then another..another..
Now you are alone feeling restless & stupid
Finally you also cross, against signal..

WOIL/RTC/Cr

 Going along..
Shall we say you crossed the road when
traffic sign was . DONT WALK
due to :

GROUP PRESSURE or
MASS CONFORMANCE
The nail that sticks out will be hammered down

WOIL/RTC/Cr

Group pressure/Mass conformance.Good or bad ?

Good :
- for societal requirement
- following set rules/guidelines
- day today situations
- where consensus is required
Shall we say.
WHEN IN ROME ,DO AS ROMANS DO

WOIL/RTC/Cr

Group pressure/Mass conformance.Good or bad ?

Bad:
- for generating NEW IDEAS
- for CREATIVE THINKING
Shall we say.
NEW IDEAS ARE NOT BORN IN A CONFORMING
ENVIRONMENT

WOIL/RTC/Cr

 How to avoid group think effect?

Be a CRAZY PERSON with humor & openness
during idea generation phase.

PUT ON YOUR CRAZY PERSON S HAT

..why
WOIL/RTC/Cr

 Why Crazy persons hat for creative sessions

Crazy thinking will
-

reverse your standard assumptions

deny even the problem exists
doubt the things that others take for granted
ridicule your assumptions
expect the unexpected
ask stupid questions that will trigger different
approach
- shatter the established way of looking at
things

WOIL/RTC/Cr

 Being C..r..a..z..y helps..

- more options generation
- more creative ideas
- more risks

- Fun
- Humor
- Laughter
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 Being Crazy.
Stretches the thinking
- Vacuum cleaner as Musical instrument
- Broken light bulb as knife
- Potato as antenna

Forces to combine ideas

- Satellite + Van = Mobile uplink/downlink sys
- Movies + Bus = Video Coach
- Movies + Air planes = In flight entertainment

WOIL/RTC/Cr

 Being Crazy.
Allows to take things lightly
- Question the well accepted theories/rules
- Challenges established way of doing things
Allows to reverse your viewpoints

- when you look at freshly mown lawn,

instead of seeing as nice , neat & fresh smell,
reversing views & pay attention to
- where cut grass is thrown?
- what other uses for cut grass
- can we use as compost

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 Being Crazy.
Being crazy may not solve your
problem but. will put you in a
more conducive mood to do so.

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11

 Being Crazy.
It is not so important to be serious as it is to be
serious about the important things.
The monkey wears an expression of seriousness
that would do credit to any great scholar.
But the monkey is serious because he itches.
- Somebody said

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 SUMMARY :
Group pressure or Mass conformance is good for
normal day to day situations but bad for
creative thinking
To avoid group pressure , be Crazy during
imagination/ new idea generation phase.
Wearing Crazy persons hat helps to be more
creative & generate more options.
Being crazy helps to stretch your thinking, combine ideas,
take things lightly &reverse your view points.

WOIL/RTC/Cr

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Hope you enjoyed this session..

......... Rest in next session - 10

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