Font and colours

Using the right colour and font is an

important factor when sending a
message to the target audience in a
way in which they can understand.

Picking the right font.

The font style is
modern

Bold and stands out

Franklin Gothic
Heavy
The text is bigger

The text
looks more
old
fashioned

Franklin Gothic
Book
The words
dont stand
out

The text is
smaller

The words are

close together

The lines are

thin

Inappropriate & appropriate

fonts.
Vladimir
Script
This
would be an inappropriate font style to
use as I am creating a rock magazine. In a
stereotypical rock magazine this style of
font wouldnt be used; this type of font
would be used on a wedding invitation or a
certificate. Moreover, this style is difficult
to read and would be very hard for people
to see what it says from a distance.

Comic Sans MS
This style of font is appropriate to
use for the masthead of my
magazine as it is clear to read from
a distance. Additionally, as I am
creating a rock magazine this font
would be perfect to use as it is bold
and stands out.

Different fonts for different genres.

Rock:
Rockwell Extra Bold
Chill
er
Britannic Bold

Pop:
Tekton Pro Ext
Bradley Hand ITC
Hip hop:
Harlow Solid Italic
Castellar
Aharoni

Curlz MT

Size of the font.

When creating a magazine the font
size should be big as it attracts the
target audience to the magazine and
people can clearly see which
magazine it is. If the font size isn't
big enough people wont be able to
read the content inside the magazine
and therefore may not purchase the
magazine again.

Colour
Using certain colours can
show the genre and target
audience of a magazine,
this is why it is so
important to chose the
right colours. As I am
creating a rock magazine,
I am less likely to use
bright colours such as
pink, yellow and green. If I
were to use these colours
it would give the audience
the wrong idea of the
magazine I am making.