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POINT
Y
G
E
T
A
R
T
S HORIZONEX
Presented by
Deekshita K Kotian
Deepak lal C K
Pilvina Pais
Swathi Shetty
3rd Semester
Department of
MBA-2014
Inflexion point.
The time of transition of company's competitive position that
requires the company change the current path and adapt to the
new situation or risk declining profits.
The
The
In
Tata
The
Subsidiary
Companies
Competitors
Ford
Toyota
Hyundai
Maruti Suzuki
Honda
Chevrolet
Fiat
STP
Segment
In
Corporate
strategy ?
Business level
strategy (competitive
strategy)
?
Functional
level
strategy
Effectiveness in Strategy
implementation
Contingency Plans
POLITICAL ANALYSIS.
Tatas
ECONOMIC FACTORS
SOCIAL FACTORS.
On the other hand, some economic issues that Tata Motors face
TECHNICAL ANALYSIS:
Tata
Tata
Product innovation
Technological change and manufacturing process innovation
Marketing innovation
Entry or exit of new firms
Changes in cost and efficiency
Changing societal concerns, attitudes and lifestyles
Regulatory influences and govt. policy changes.
Economies of scale:
Demand side benefit of scale
Customer switching cost
Capital requirements
Threat of Substitutes
Substitute products are different goods are services from outside a given
industry that perform similar or the same function as a product that the
industry produces.
If we talk about the substitute for automobile then there are mainly two
substitutes are:
Railways
Airlines
Industry Rivalry
This describes the competition between the existing firms in
an industry.
Greater the competitive rivalry, lesser are the profit margin.
Rivals
Maruthi
Hyundai
GM and others
Swot Analysis
STRENGTHS:
1.One of the most established company in automobile sector
2. Distribution Network
3. Good market penetration
4. Expert service professionals available
5. International presence
6. Dedicated engineering and R&D department
7. More than 60,000 employees
8. Highly diversified product portfolio
WEAKNESS
1.Limited international presence
2. Sometimes faces alleged quality and durability issues
3. Limited consumer base
OPPORTUNITY:
1. Expanding automobile market and Augmenting the
distribution and service network in various countries
2. Increasing per capita income and purchasing
capability of potential customer base
3. Leveraging customer engagement experience to
acquire new customers
4. Leveraging mergers and acquisitions to acquire
newer technology
THREATS:
1. Increasing fuel costs
2. Competition from other big automobile giants
3. Competitive products offering same level features at a lesser price
4. New entrants
the UK, South Korea, Thailand, Spain, South Africa and Indonesia. Among
them is Jaguar Land Rover, the business comprising the two iconic British
brands.
Tata Motors, the first company from India's engineering sector to be listed in
the New York Stock Exchange (September 2004), has also emerged as an
international automobile company.
Financial Highlights
(in lakhs)
Skoda/V
W
Ford
Toyota/Ho
nda
BMW
Tata/ma
hindra
Price
Maruthi/
Hyundai
sales volume
for passenger
car vehicles
undisputed
market leader in the commercial vehicles industry
in India and is gradually emerging as one of the key players
internationally too.
It has been forging ahead on a number of fronts in an attempt
to further entrench its position as a market leader. In the SUV
segment, the company has witnessed unprecedented success
with the launch of the pioneering Tata ACE.
In the M and HUV segment, the company has been taking
determined steps to further consolidate its position. The
company enjoys a number of key strengths that enable it to
present a unique value proposition to its customers.
However this success is far from being a given. The company
must focus on combining its unique strengths, as it endeavours
Stars
Safari dicor,indica
vista, Tata
ace,magic, tata
prima, star bus,
winger other lcvs
High
QUESTION MARKS
Venture,
Other new
inventions, nano,
versa, essota
Growth
Cash cow
Safari,
manza,sumo,
indigo cs, indigo xl
Dog.
Sedan, sierra,
estate
Low
High
Market Share
Low
The company strategy and business modelIs the strategy focused and is its business
model working? Does it display
strategic intent.
Abusiness
modeldescribes
therationaleof
how
anorganizationcreates, delivers, and captures value,
in economic, social, cultural or other contexts.
In
Horizonext strategy
Conclusion
Tata
The future presents challenges and opportunities for the company in equal
measure both domestically and internationally. While pitfalls are many, Tata
Motors looks well positioned indeed to capitalize on these opportunities and
take on the world.
Thank you