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Horizon Technologies

Strategic
Business Plan
By: Asim Qadeer

A business plan is used


by the entrepreneur to
organize thoughts and
actions that needs to be
taken when starting or
running a business.

Types of Services

Business Process Outsourcing


Software Development
Surveillance Services
SEO and social media marketing
Network support and maintenance

Business Planning
Short Term Planning

Long Term Planning

Short Term Planning is related to improving


current core business processes and meeting the
needs of todays target customers.

US office
BPO business
Cash Cow Projects
o Product with services
o Services

New product development


Adopt new technologies

Ideas related to improve Internal Process


o Marketing and Sales
o Call Center operations
o Software Development

ITS NOT STRATEGY THAT MATTERS ITS EXECUTION THAT COUNT S

Marketing Planning
Process
The application of marketing resources to achieve
marketing objectives

Develop Marketing Material

Products and services brochure in PDF


format and in published form.

Visiting cards

Email content

Marketing Strategy
Email (Design specially for corporate sector)
Attend trade shows (Expo center)
Participate in IT related events
SMS Marketing (Not suitable for every marketing segment and
Products. Feasible for small solutions like Inventory Control, etc)
Cold Calling
Direct meetings (Schools, under constructions residential /
commercial buildings, Grocery Stores, small offices For CCTV/ IT
& networking)

Market Segmentation
Market segmentation according to,
Geographic Locations
o Industrial zones
Korangi
North Karachi Industrial Area
Bin Qasim Industrial Zone
S.I.T.E Industrial Area
o Corporate Zones
I.I Chundrigarh Road
Shahrah -e Faisal

Note: (1)Maintain leads according to geographical locations and


product
(2) Segmentation strategy will also apply for offshore web
development projects.

Calling Time

Cold Call Script

Dont send information before the call


Sales executive appearance, negotiation skills,
Commercial awareness

Tele Marketing executives will calls to prospects and send


marketing material to them.
Follow-up call 1: Try to fix meeting for product demo
Sales executive will provide details in face to face meeting.
Follow-up call 2 : Check whether prospect is interested or
not to buy product.
Prospect details like contact number, company name,
contact person, date, meeting details etc will be maintained

Call Center Operations


Campaign costing
Tele Sales Representative(TSR) performance
reviews
Quality check

Software Development
Department

Code Management (Library)


Reusability
Versioning (for products)
Manage change register (for projects)
Costing process
Post Deployment services (Help Desk)

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