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Strategic
Business Plan
By: Asim Qadeer
Types of Services
Business Planning
Short Term Planning
US office
BPO business
Cash Cow Projects
o Product with services
o Services
Marketing Planning
Process
The application of marketing resources to achieve
marketing objectives
Visiting cards
Email content
Marketing Strategy
Email (Design specially for corporate sector)
Attend trade shows (Expo center)
Participate in IT related events
SMS Marketing (Not suitable for every marketing segment and
Products. Feasible for small solutions like Inventory Control, etc)
Cold Calling
Direct meetings (Schools, under constructions residential /
commercial buildings, Grocery Stores, small offices For CCTV/ IT
& networking)
Market Segmentation
Market segmentation according to,
Geographic Locations
o Industrial zones
Korangi
North Karachi Industrial Area
Bin Qasim Industrial Zone
S.I.T.E Industrial Area
o Corporate Zones
I.I Chundrigarh Road
Shahrah -e Faisal
Calling Time
Software Development
Department