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PAKISTAN
Overview
In 1947, there were a few tanneries
and Lahore
1960s and 70s marked the establishment of
Leather Industry
Today
Today, the leather tanneries are divided into two
export volumes
- In 2007-2008, the industry achieved
exports of worth US$ 1.22 billion, registering an
increase 21% when compared to the previous
year
Export of finished leather increased 26% in terms
are:
16%
15%
14%
European
community(accounts for 65% of 12%
the total exports)
10%
4%
2% 1%
0%
3%
3%
Pakistan garments
association(PLGMEA)-Karachi
Pakistan tanners association(PTA)
-Karachi
Pakistan footwear association(PFMA)Lahore
Pakistan gloves association(PGMEA)Sialkot
ANALYZING INDUSTRY
COMPETITIVENESS
Factor conditions
Raw material
chromium
Fiscal Year
Cattle
Goats
Camels
2001-2002
22.8
24.0
24.4
50.9
0.8
2002-2003
23.3
24.8
24.6
52.8
0.8
2003-2004
23.8
25.5
24.7
54.7
0.7
2004-2005
24.2
26.3
24.9
56.7
0.7
2005-2006
29.6
27.3
26.5
53.8
0.9
2006-2007 *
30.7
28.2
26.8
55.2
0.9
2007-2008 *
31.8
29.0
27.1
56.7
1.0
Labour
The leather industry provides employment to 200,000
people of Pakistan
Almost 80% of the labour is skilled( they have the
workforce
shaagird method
The tanneries we visited have not conducted any sort of
Training institutes:
of Associate Engineering(DAE)
in Leather Technology
in Leather garments
in Leather goods
prices.
Infrastructure:
There are severe infrastructure
Demand Conditions
Climatic conditions:
The demand of Leather is highly dependant on
natural factors such as climate
Pakistan lies in the temperate zone, the climate is
generally arid, characterized by hot summers and
cool winters. There are also wide variations
between extremes of temperature at various
locations.
The demand can still be created by focusing more
on the products which are not affected by the
Unit
Leather
000
SQM
AUP/Sq.
M
Leather Apparel & 000
Clothing
DOZ
AUP/Pcs
Leather Gloves
000
DOZ
AUP/Pair
Leather Footwear
July-June
2006-2007
Qty
Value
%
Change
19,22
5
+16.36
%
-7.75%
848
+36.08
%
+2.94%
+21.56
%
+12.31
%
+8.52%
3,934
000
9,979
Pairs
AUP/Pair
Other
Leather 000
Manufactures
KGS
July-June
2007-2008
Qty
Value
1,360
10,177
+10.40
%
69.60%
Product Profile
Automotive; 7%
Gloves; 4%
Leather Goods; 9%
Other Leather Products; 1%
Footwear; 8%
Garments; 42%
Gloves; 16%
Leather; 33%
Clothing; 11%
Upholstery; 13%
Footwear; 56%
Animal activists:
Livestock Industry:
In Pakistan, we regard the meat industry to be of
compliance and
standardization for the use of
chemicals.
Film Industry:
Pakistans film industry is almost non-existent.
Over the years, Indias clothing industry has
Feed Industry:
In the process of tanning, leather passes through
Soap Industry:
soaps
Machinery:
90% of the machinery used in the leather
an on going issue.
The borrowing cost is high which deters further
Livestock Industry
Livestock provides the most important raw material to the
institutes
The institutes(already mentioned in the factor
Firm structure,
strategy and rivalry
Structure:
Divided
unorganized
sector
has
retailers in the area of in Joria
Bazaar and Zainab market.
Organized
sector
Unorganiz
ed sector
Pakistan are:
Pakistan garments
association(PLGMEA)
Pakistan tanners association(PTA)
Pakistan footwear association(PFMA)
Pakistan gloves association(PGMEA)
The
Pakistan
Clusters formation
The
are:
Hyderabad, Multan, Sahiwal, Kasur,
Sheikhupura,
Gujranwala,
and
Peshawar
In Karachi Korangi industrial area an
informal cluster
emerged.
of
tanners
has
Rivalry
Research
Strategy
Lately,
Turkey.
MMT Section of APLF, held in March 2006, at Hong
Kong.
All China leather exhibition, held in September 2006,
at Shanghai.
Le Cuir, held in September 2006, at Paris
Government
The government of Pakistan is not providing the
Lack of Infrastructure:
The industry is a water based industry, yet
there is extreme water shortage that
tanneries have to face.
There is an unwarranted supply of electricity,
which disrupts the production process.
Road networks are in a very bad shape,
where all that is available are the Katcha
roads.
The drainage system is also in a very poor
condition.The drains carrying the industrial
waste are not covered.
the
Poor Quality
animal
breed
Poor quality
of skin
low quality
of finished
products
Demand conditions:
The local production is not reflective of
international demand.
Internationally there is a huge demand for
footwear.
Pakistan is not at all competent in this arena
and accounts for 0.1% share of global footwear
market.
We do have numerous institutes for leather based technology, yet they have not been performing up to
the standards.
Moreover the general perception, shared by tannery owners is that their workforce is good enough. This
needs to be changed and employees must be encouraged to take the courses offered by institutes like
NILT
Lack
of
competition/rivalry
intercompany
Brand Pakistan
The biggest impediment in the way of the
industry, has been Pakistans image in the
international arena
across Pakistan.
Management of the training institute facilities is not