MOHON TUKAR

BACKGROUND FONT
BAGAI.
HI ! KAMI PUNYA SLIDE NI TAK BETUI SANGAT.

HI ! KAMI PUNYA SLIDE NI TAK BETUI SANGAT.

HARI TU DA PRESENT DAN DA KENA KOMEN. DR
TAK MAU MACHINES AND APPARATUS BLA BLA
SBB DR X INTERESTED NGN APPARATUS MASAK.
JADI KORANG PANDAI2 CARIK BENDA YANG
BERKAINTAN NGN CARA MAGNOLIA BAKERY
MEJADI ENTREPERENEUR YG BERJAYA.M SECRET
DIA ? STRATEGIES DIA. USAHA2 DIA. PROMOTION
DIA. KEUNTUNGAN DIA BRAPA? HARI2 BUAT DUIT
BRAPA? CARA PEMASARAN DIA ? PENGIKLANAN
DIA MACAM MANA? MORAL VALUES YG BOLEH
DIAMBIL OLEH KITE UNTUK MENJADI
ENTREPENEUR YG BERJAYA SEPERTI DIA. YANG

INTRODUCTION
The original Magnolia Bakery was opened in 1996 by
Jennifer Appel and Allysa Torey.
The bakery began making cupcakes with leftover cake
batter, and the cupcakes subsequently became very
popular with customers.
In 1999, co-owner Jennifer Appel left the business after a
disagreement about expansion plans.
Appel opened Buttercup Bake Shop in the Midtown East
section of Manhattan.
In 2006, Allysa Torey sold Magnolia Bakery to a new
owner, Steve Abrams, who now serves as the CEO of the
company.

VISION
We intend to provide our customers with the best online
shopping experience from beginning to end, with a
smart, searchable website, easy-to-follow instructions,
clear and secure payment methods, and fast, quality
delivery.
would open three stores a year.
Become part of the community.
Geographically, culturally and from
a capital point of view expand.

STEVE ABRAMS

HISTORY
1)

Magnolia Bakeryis a chain of bakeries founded in New York City.

2) The first location opened in 1996 at 401Bleecker Street, in theWest

Villageneighbourhood ofManhattan by Jennifer Appel and Alyssa Torey.

3) The bakery is known for its desserts, especially itscupcakes.

4) The bakery began making cupcakes with leftover cake batter, and the
cupcakes subsequently became very popular with customers.

5) Jennifer Appel and Allysa Torey also published a book in 1999

entitledThe Magnolia Bakery Cookbook: Old-Fashioned Recipes from
New York's Sweetest Bakery.

6) In 1999,Appel left the business after a disagreement about expansion

plans and opened Buttercup Bake Shop in the Midtown East section of
Manhattan.
7) In 2006, Allysa Torey sold Magnolia Bakery to a new owner, Steve
Abrams, who now serves as the CEO of the company.

8) Magnolia Bakery has expanded from its original location with additional
stores in the U.S. and the Middle East.

9) In 2011, Steve Abrams stated that he had plans to open approximately

three stores a year, and he would work with franchisees to expand
internationally.

10) The company's U.S. locations include stores in New York City, Chicago,
and Los Angeles, whileMagnolia Bakery's first non-US store opened in
Dubai in 2010.

11) Currently it has a total of 11 international locations in cities: Beirut,

Dubai, Kuwait City, Doha, Abu Dhabi, Moscow City, Tokyo and Mexico City.

MACHINES AND
APPARATUS
Food Mixer mixing cakes, kneading dough,
whipping and whisking.
Shaker -is useful for lightly dusting surfaces
with flour or icing sugar when rolling out dough
or icing.
Measuring spoons - ensure an accurate
amount is used.
Palette knife - smoothing on icing or cake
fillings, scraping bowls and cutting butter into
flour.

 Zester used to obtain zest from food

Baking parchment - this is a non-stick paper ideal for

lining cake tins.

Baking tins- to absorb heat and make the sides of the

cake
dark.
Baking cups as decorations

Pastry brush for brushing coating

Whisk- blend ingredients together

Cooling rack- for helping air to circulate around your

freshly-baked cake or biscuits, avoiding sogginess.

Cutters -allow you to create simple but effective cake

decorations and fun biscuit shape

Greaseproof paper ideal for food wrapping

 Spatula to mix and spread the cake dough

Sieve -for sifting flour and icing sugar
Skewer to check if the cake is cooked
Marzipan spacers -if you like to decorate
cakes with marzipan or sugar paste then
spacers will help you achieve an even
thickness.

Measuring jug -for getting the quantities

right.

MAGNOLIA
BAKERYS
PRODUCTS
Many cakes varieties are available, all old-fashioned cake
recipes ranging from Yellow Cake with vanilla frosting to
Hummingbird Cake topped with bananas, pineapples and pecans.
There is also a Red Velvet cake.

In addition to the thousands of cupcakes they bake each day,

they find time to bake pies too. Their key lime pies are made with
a spicy, dark molasses gingersnap crust filled with a creamy and
very sharp key lime filling . Each bite was like downing hot lava
rocks; the crumbly spicy gingersnap.

The Magnolia Bakery also makes rice crispy treats, and

banana pudding, all old-fashioned, old-time desserts made with

Saturd
ay

Sunday

Thursd
ay
Friday

Monday
Tuesd
ay

JANUARY CUPCAKE
CALENDAR

Wednes
day

MAGNOLIAS
FRANCHISE
1996
Magnolia Bakery opened its first
location on a quiet street corner in the heart of
New York Citys West Village.
2007
Magnolia Bakery have been expanded
to other locations in United States.
1) New York City
2) Los Angeles
3) Chicago

Other locations worldwide

1)
2)
3)
4)
5)
6)
7)
8)

Mexico City
Moscow, Russia
Dubai
Abu Dhabi
Beirut
Kuwait
Doha
Tokyo, Japan

Tokyo, Japans latest

franchise

In addition, there will be some

future franchises that will be
open soon in the near future.
1) Saudi Arabia
2) Hong Kong
3) Singapore

Future franchise in
Saudi Arabia

Challenges faced by
Magnolia Bakery
1) Competition among other bakeries such as
Crumb Bread Shop, Carlos Bake Shop and
more.
2) Finding the right managers and aware the
different culture.
3) Maintaining their company as one of the top
developing pastry business worldwide.

Future Plans
Steve Abrams said before at 2011 that he had
expansion plans, but wanted to stay true to his
roots as the corner bakery.
That's why all his stores in the United States are
company owned. No franchising. No partnerships.
No license deals. It can't be done by a franchisee.
It's too complicated.
Today, Magnolia can be found in New York City, Los
Angeles, Chicago, Mexico City, Tokyo, Moscow City,
Dubai, Abu Dhabi, Beirut, Kuwait City and Doha.

 At 2011, Steve Abrams is 53 years old. Ultimately,

He said that he have an end game of cashing out
[through a sale to a strategic buyer] but there are
many ways to get there. At the end of the day, we
sell baked goods. It's not rocket science. If we're
not laughing, we're not doing our jobs right.
Now they continue to seek high quality franchisees
throughout other regions of the world.
With the unprecedented interest and franchising
requests weve already received, the Magnolia
Bakery brand is projected for superior valuations
and ROIs.

CONCLUSIO
N
In conclusion, Magnolia Bakery is well famous in
NYC. Many people came to bought delicious
savory and the famous banana pudding. Steve
Abrams is a good entrepreneur in developing the
bakery shop. Today, Magnolia Bakery have expand
not only in NYC but throughout the nation such as
Dubai, Abu Dhabi, Moscow, Tokyo and so on.

REFEREN
CES
http://www.magnoliabakery.com/
http://en.wikipedia.org/wiki/Magnolia_Bakery
https://
www.google.com.my/search?q=magnolia+bake
ry&espv=2&biw=1366&bih=635&source=lnms&t
bm=isch&sa=X&ei=0nXGVNmrOcrg8AXJ1YKYCw&v
ed=0CAcQ_AUoAg
https://
www.youtube.com/watch?v=2zwZQpg7FpM