Safe, Smart, Service, Sustainable

ZTE Smart Tourism Solution

ZTE Smart Tourism Solution For Overseas

Content
1

StatusAnalysis

Facing Challenges

Smart Tourism Product

Commercial Operation

Successful Stories

About us

Confidential

StatusAnalysis

The travel and tourism industry is one of the worlds largest

industries with a global economic contribution (direct,
indirect and induced) of almost seven trillion U.S. dollars in
2013. The direct economic impact of the industry, including
accommodation,
transportation,
entertainment
and
attractions, was approximately 2.2 trillion U.S. dollars that
year.

I Want
Travel World

We are focus on a high spe

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developing market

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StatusAnalysis

UNWTO(United Nations World Tourism Organization) shows that

the number of international visitors increase to 10.87 Billion in
year 2013. it will Increase steadily 5% annually in year 2014
&2015.
Growth Of
INT Visitors
2014-2015
Region
2013
Bn
Estimates
% of total
Asia Pacific

+6%

2.48

+5%-+6%

Africa

+6%

0.56

+4%-+6%

Europe

+5%

5.64

+3%-+4%

Americas

+4%

1.69

+3%-+4%

Middle East

+0%

0.52

+0%-+5%

We are focus on a high spe

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developing market

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StatusAnalysis
Summary tables: Estimates & Forecasts

It is forecasted that by 2022, the direct contribution of international tourism to

global GDP will be 3056.2USDbn, annualized real growth will be 4.2%.
Source: WTTC

We are focus on a high spe

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developing market

StatusAnalysis-Smart Singapore

Confidential

In 2006, smart nation plan was launched, the country developmen

t strategy was transformed from traditional nation to smart natio
n.
1 With the help of biometric technology, one-stop convenient and fast registratio
n service was achieved.
2 Through the intelligent digital service system, tourism information and service
s can be obtained via Internet, mobile phones, interactive television and other c
hannels.
3.Smart phones and other mobile terminals can be used to receive the personali
zed travel information at any time.
4 The interactive marketing platform was built for visitors to make tourism plann
ing .

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StatusAnalysis- i Tour Seoul

Confidential

In Seoul South Korea, the "I Tour Seoul" mobile tourism information servi
ce platform is developed based on the intelligent mobile phone platform.
1 With the positioning software, information application software around the sc
enic spot can be downloaded by free.
2 The comprehensive travel information are provided by the tourist websites, t
wo-dimensional code, mobile phone API. The trip route is made by "Trip Planne
r". The accommodation, film and other cultural activities can be booked online.
3 The tour route recommendation, all kinds of coupons, electronic books can be
provided by various additional services. iPhone can be loaned at SHOW roaming
center at the airport.

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StatusAnalysis-TAG TAG CITY

Confidential

In June 2012, the intelligent mobile phone based micro tourism "TAGTA
GCITY" project were formally launched at Brussels, the capital city in Be
lgian. Brussels become the world's first digital mobile tourism city.
1 The short-range high frequency wireless communication chip was used to m
ade the stickers with code stickers, which are pasted all over the Museum, his
toric spots, shops and restaurants. The barcode scanner can be downloaded a
t the website i-nigma. Scan the stickers, you can get the information about the
historical culture, shopping discounts and route navigation easily.
.
2 "TAGTAGCITY" with English, French, Dutch, German version were provided a
t first. In September 21, 2012, the Chinese version was introduced.

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Content
1

Status Analysis

Facing Challenges

Smart Tourism Product

Commercial Operation

Successful Stories

About us

Confidential

Facing Challenges
More and more countries in the world join the
construction of smart tourism, it can enhance the visitor
experience and national tourism brand awareness, to
improve the national tourism industry competitiveness
and enhance national tourism revenue.

10

Challenges in Countries:
How to enhance the Countries tourism's role in
the world and promote tourism related
services.
How to improve Countries tourism value added
services income.
How to enhance the countries tourism related
infrastructure construction.
How to promote Countries tourism safety and
response to emergency situations.
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Facing Challenges
What?
Technologies: Internet of Everything, Cloud
Computing, Mobile Internet, Big Data
Customers: Government, Attraction, Travel
agency, Hotels

How?
Cross industry collaboration: many authorities
involved, Ministry of Culture, Industry & Commerce,
Transportation, Land & Resource...
Strategy, policy, overall and annual planning

Integration
Take full advantage of existing ICT facilities,
to
avoid redundancy in low-level development.

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Content
1

StatusAnalysis

Facing Challenges

Smart Tourism Product

Commercial Operation

Successful Stories

About us

Smart Tourism Product - Overview

Confidential

Road Surveillance Attraction Surveillance

Tourism
Promotion

Statistics
Information
Receiving Reporting

Tourists StatisticsVisitor Behavior Data

Tourism Bureau
Center
Enterpris
es

Emergency Dispatching Info. Distribution

Smart Tourism
Cloud Platform

Smart
Phone
Tourists
APP
Guide

13

Attractio
ns
3G/4G
Network

Travel
Virtual
introduction Enhanced

Information
Receiving

Service
Query

Info.
Searching

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Information
Receiving

WiFi

Surveillance

2D code

From preparing to end An exciting experience

Arrival

SMS Welcome

To the Attraction

Touch Screen

Park Assistant

LED Screen

Smart Parking

Consume in City

Hotline City Guide Features

Search

Integrity Merchant Virtual Street

Referral
Tour

14

Parking

Exit Attraction

One Card Car

Search

Merchant
Union discounts

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Enter Attraction

2D code
Ticket

One Card
swipe
admission

Code
Scanning
Shortcut
Channel

In Attraction

APP Guide Phone real

enhancement

e-Guide

Safety Mgmt.

Smart Tourism Product 1-National Tourism Portal

Tourism Publicity Portal

General Introduction Image

Attractions

Confidential

Service Booking Portal

Flights

Video

Travel Routes

Accommodation Car Rental

Tourist Guides

Tickets

National tourism portal

Travel Agents

Hotels

Attractions Tourism Exhibition

Tourism Business Portal

15

Media

Travel Comments

Travel Guide

Travel Blog

Travel BBS

Travel Q&A

Travel Sharing Portal

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Smart Tourism Product 2- Tourism Mobile Application

Function

City real
time info.

Resource
search

Twitter

Complaints

Parking
assistant

City guide

Auto
update

Attraction info.

Maintenance

City Travel Module

OS
Compat
ible

Attraction
safety guide

Attraction guide

Attraction
complaints

Android

Windows mobile

Attraction
navigation

Maintenance

Attraction Travel Module

Downl
oad
iOS

Confidential

APP store

Android store

Http
download

2d code download

Highlights
Simple and easy

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Build ecosystem

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Precise marketing

365days 7*24hours
maintenance

Confidential

Smart Tourism Product 3- Tourists Assistants

Downtown area
City's search, surrounding search
City introduction, features, official recommended
Attraction:
Precise scenic navigation guide
Attractions commentary, historical stories, historical photos
Pedestrian navigation, look for toilets, shops
Query amusement attractions, planning travel routes
Help:
Emergency one key help
Attraction advisory, preferential access to information
Parking
Query Parking Information
Find parking, car search

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Smart Tourism Product 4 E-guide system

Mobile App eGuide

Scan 2d
code

Reach
Attraction

Auto play
(Images, text, voice, video)

Next
attraction

Attraction 1
Auto play

e-Guide

Attraction 2
Entrance

Multi
language

Attraction

Exit
Attraction 1
One key map navigation

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Smart Tourism Product 5- Tourism Hotline System

Confidential

Users Access
Voice
GW

Asking the Way

Searching &
booking Hotels

Asking about
Weather

IP
PBX

Network

Asking about
Discount

Agents

Agents

Call Center

Other Services

Highlightsmulti services such as booking, information searching and life

Support
broadcasting.

Multiple language support (Chinese & English & others).

Support multimedia: Voice, SMS, MMS, Email.

The agent seats can be rented to the merchant, e.g: Hotels, Attractions,
Shopping Center.

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Smart Tourism Product 6- Multi Media Search

Confidential

Weather

Traffic Guide
Attraction
Introduction

Multi media touch screen

search

TV Wall

Crowd Info.
Warning Info.

Parking Info.
Service branch

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Hotel hall

Travel agent

Confidential

Smart Tourism Product 7 Info Publishing System

Multi-Level Released. Quick Reaction.
Precise Location. Multiple Channels.

SMS

Multi-Display Terminals.

Weather

Web

Traffic Guide
Attraction
Introduction

Hotline

Real-time Reporting

Crowd Info.
Warning Info.

Directional Release

Info. Publishing
System

LED Screen

Touch Screen

Parking Info.

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Highlights
Multi info. collection, multiple channels released

Real-time data processing, covering different regions

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APP

Confidential

Smart Tourism Product 8 Wi-Fi Hotspot

WiFi Coverage:
Service center
Attraction hotspot
Important street
Attraction hotspot

Service center

Highlights
convenient for tourists,
save traffic flow

Important street
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Smart Tourism Product 9- Attraction Ticket System

Booking Tickets

2d Code Tickets

Confidential

Tourists with 2d
Code Tickets

Tourism
statistics
Revenue

Attraction Ticket System

Taxes

Tourists

Buying Tickets

Checking Tickets

Tickets

Highlights

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Providing 2 methods for buying tickets

Stopping fake tickets, stopping loopholes
Canceling the manual management, improve efficiency
Providing statistics with different forms and data, include taxes
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Attractions

Confidential

Smart Tourism Product 10- e-Room System

Auto welcome
Room

Hotel mgmt.
software

Room

Hotel A

Room

Network
Central server

Room

Satellite TV
PC network
Hotel service
Transportation
Weather & Flight
Free program
Hot movie

iTour cloud
platform

Room

City introduction
Butler service

Hotel B
Room

Highlights

Seamless integration with third-party hotel mgmt. software

centralized management, stability, security. Centralized distribution, update timely and efficient

Meet hotel personalized custom requirements, low cost, easy to install, low operating costs

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Smart Tourism Product 11- Smart Parking

Need park

APP search

Parking lot
recommended

Gate Mgmt.
Temporary
cards
issued
to enter

EXIT

Charge mgmt.

Car Search
Pay parking fees

Parking spaces
mgmt.

Empty parking
guidance

Highlights

Efficient, intelligent and easy to use, visitors find parking space nearby quickly by phone APP, save visitors time

Real-time refresh the state parking space

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Smart Tourism Product 12- Car Traffic Monitoring

Confidential

Parking Mgmt.
Attraction
Mgmt.

Smart Parking

Data
reporting

Parking
information

Parking
release

Parking
information
query

Parking
scheduling

Car search

Full alarm

Charging

Appointment
Parking

Surveillance

Dispatching

Car Traffic Mgmt.

Attraction 1
Entrance
Parking
Mgmt.
RFID Card

Attraction 2

Exist
Attraction 3
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City
Surveillance
System

Confidential

Smart Tourism Product 13- Overall Surveillance

Remote
Surveillance

Monitoring Center

Services Advisory System

Level 2 monitoring center

Website Remote
Surveillance

Handset Remote
Surveillance

Interconnection and monitoring

(Emergency and special time)

Level 3 monitoring Camera

Travel agents, Attractions, Hotels
Critical point cameras

Public security, transportation and

other linkage

Highlights
View the monitoring information of attractions and attractions surrounding

Mobile surveillance by handset

Multi-sector linkage, quickly resolve the problem

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Smart Tourism Product 14- Passengers Traffic Monitoringa

Data
Data Collection
Collection

Data
Data Analysis
Analysis

Data
Data Show
Show

Data Process:
Automated data and
manual data binding,
data from different
sources share of
different weights,
intelligent analysis,
integrated computing

Recount Gates
Critical point
cameras

LED screen

Handset show

Mgmt. center screen

Service branch

Tourism one card

data
APP real-time data
Hotline

Online customer
Service

Alarm
Alarm info.
distribution
LED, broadcasting

SMS/MMS

Onsite
dispatching
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Situation
upgrade
Attraction
operator

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Emergency dispatching, smart

linkage

Confidential

Smart Tourism Product 15- Tourism One Card

RFID tech, automatic identification
Consume discounts, travel souvenirs, eTickets, identification, stored-value

Tourism Government
Tourism One Card

Tourists

Annual
tickets

Integration of
tourism
resources

Sale by travel agents

Acquisition and
intelligent
analysis of travel
behavior

Discounts and
stimulate
consumption

Sale by hotels
RFID
passenger
data
acquisition

Merchants certified
to join

Automatic
ticketing
Card for
admission

Sale by attractions

Sale through network

Highlights

Stimulate the tourism market, expanding

domestic demand

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Certified
merchants
screening

Integration of tourism resources, create a

joint tourist products

Sale by service center

Annual tickets

Shortcuts
Channels

Merchant
Coupons

Union
merchant
consume
discounts

Commemorative
collection

One card multi-purpose, and multi-use

Convenient and green service
Consume promotions

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Smart Tourism Product 16- Tourism Statistics System

Data Source

Processing

Data Output
Tourists Source Distribution

Cloud Attraction

Cloud Hotel

Collect

Industry Trend Analysis

Contribution to GDP

Hot Spot Analysis

Contribution to Employment

Statistics

Industry Resource Statistics

Analysis

Enterprise Rankings

People Traffic Statistics

Passenger Flow Analysis

and Guide

Cloud Travel Agent

Confidential

Room Occupancy Rate

Vehicle Statistics

Advantages

Easy to obtain data source, seamless connection to cloud attraction, cloud hotel and cloud travel agent, to ensure real
and effective data

Powerful modeling, analysis, computing, graphical output results

Wide range statistics, cover multi-level macro data, multi-dimension regulated industries, early detection and reporting

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Content
1

StatusAnalysis

Facing Challenges

Smart Tourism Product

Commercial Operation

Successful Stories

About us

Confidential

Commercial Operation - Cooperation Model

Smart
Smart
Travel

Resourcesintegr
Resourcesintegr
ation
ation
Infrastructure
Infrastructure

ZTE

Construction
Construction

Local
Travel
Brand Promotion
Channelexpanding

International
OTA

Brand Promotion

Resource

Channelexpanding

Local
Tourism
Board

Official
Portal

E-commerce
Platform

Value

1.
1. Distribution
Distribution countries
countries travel
travel product.
product.
national tourism brand.
brand.
3.
3. Share
Share commission
commission with others.
increace
increace tourism
tourism revenue.
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Chinese
OTA & TA
2.
2. To improve
improve
4.
4. To
To

Confidential

Commercial Operation Increase Revenue

Service charge
Advertising publishing

Exchange charge

Wi-fi charge

Revenue Increase
Marketing promotion

Cooperate with local business

partner

Brand building
After sales service
Resource packing

Mobile
Application

Hotline System

Chinese Market

33

Presales service

Oversea Market

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Commercial Operation Mobile Application = Key

Booking & Reservation:

Information searching

Local food & restaurant

Travel route

recommendation

Public service information

Scenery Spots & activity

Latest promotion

Transportation tickets

Hotel rooms

Car rental service

SIM card purchase

Popular activity

Local tour guide service

Scenery Spots tickets

Local Food & Restauran

information

Taxi service

Airport pick up

Online translate service

Discount Coupon

Location & Navigation

Emergency one click

call

Others Mobile Service

Serve visitors as
mother language

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Confidential

Commercial Operation-- Hotline system

Hotline system Provide multi-language telephone information service
for kinds of visitors. Revenue source: seats rental; advertising publish;
user fee & service fee.
Local
Local cuisine
cuisine

Translation
Translation

Transportation
Transportation

Promotion
Promotion info
info

Emergency
Emergency
help
help

Public
Public info
info

Souvenir
Souvenir

Scenic
Scenic Spot
Spot

Activity
Activity

Shopping
Shopping

Car
Car rental
rental

Festival
Festival

35

Navigation
Navigation

Exhibition
Exhibition

Accommodatio
Accommodatio
n
n
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Air-ticket
Air-ticket

Confidential

Commercial Operation--E-commerce platform

System
support
Logistics

Pre-sales
Aftersales

Local food
recommend
Local food
booking
Souvenir
Purchase
Pick at
airport
Top up
service

Chinese OTA &

TA
36

Guesthouse
Booking service

Hotel booking
service

Payment

Accommodation

Food
Shopping

Source of
revenue
Sales profit

Tour
Visito
r

Exchange fee
Travel
Package

Service
fee
Advertisin

Tourist spot
ticket
Tour guide
Booking

g revenue

EntertainEntertainment
ticket

Transportation
Airport pick
up service
Vehicle rental
service

Activity
ticket

Airticket
booking

International
OTA
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Commercial Operation Why Us?

International
OTA

Chinese
Travel
Agency
Chinese
OTA

Our Partners
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Content
1

StatusAnalysis

Facing Challenges

Smart Tourism Product

Commercial Operation

Successful Stories

About us

Confidential

Successful Stories: Smart Tourism in City of Qinhuangdao

Tourists:
21M/Year

39

Attractions:
5A 1 , 4A 15 ,
3A 6

Hotels:
5Star 2
4Star 12
3Star and
below 45

Travel
agents: 175

Tourist guide:
3009

Customer requirements

The tourist information resource data dispersed without a centralized management

system platform

The employment requirements asymmetric when in tourist season

ZTE Solution

The overall program designed travel one card, service network all over the city, and
iTour cloud platform

Comprehensive coverage of Qinhuangdao City 17 5A, 4A level scenic spots

Benefits

Economic benefits: promote tourism value-added services, promote development of

the tourism industry, expand the capacity of the employment market

Social benefits: shaping the new tourism experience, enhance domestic and
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international influence and visibility; Standardized
industry behavior, promote

Confidential

Successful Stories: Smart Tourism in City of YIN CHUAN

Customer requirements

Weak marketization lack of creativity & tourism brand building

Lack of new smart phone promotional medium in mobile internet. Needs focus on the precision
marketing.

Lack of industry management need construction of management platform combined with

monitoring system, customer analysis & customer complaint system.

ZTE Solution

The whole solution can be divided three parts: Smart tourism, Smart management & Smart
marketing

Benefits

40

Economic benefits enhance marketing promotion and travel value added service.

Social benefits enhance sincere industry environment,

to improve customer satisfaction.
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Confidential

Successful Stories: OCT Unified informationization

OCT Group

Window of World

Happy Valley

China Folk Culture Village

Customer requirements

Each attraction system is fragmented, the OCT group is unable to unified management

Data sharing between different system is not smooth, low management efficiency
ZTE Solution

ZTE overall program reflects a unified management ideas, provided four major subprograms: a unified business travel services, unified communication services, unified
portal platform, unified surveillance platform
Benefits

Efficient integration various attraction system data, solving the problem of internal
management not smooth
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41
Packaged products, solve the problem of off-season when the revenue is low

Content
1

StatusAnalysis

Facing Challenges

Smart Tourism Product

Commercial Operation

Successful Stories

About us

Confidential

About us - ZTE
Our Slogan: Tomorrow never waits
Wireless
Product
Be chosen by Forbes : Asia top
50
Be chosen by Forbes : Asia
listed company top 50

Chinese listed company top 10

Chinese the best Brand top 20
Chinese overseas listed company
top 10

America
Santiago
Sweden
Stockhol
m
China
Shen
zhen
Shang hai
Nan jing
Xi an
Tian jin

Cable
Product

Business
Product

Terminal
Product

America
New
Jersey

America
San Jose
France
Paris
India
Bangalor
e

China
Shang hai
Xi an

China
Bei jing
Wu han
Nan jing
Shen
zhen

China
Nan jing
Chong
qing
Chang
sha
San ya

70,000 employee

Terminal

Government
Enterprise

Telecom
Operation

10% of total revenue in R&D

30,000 research stuff listed company
top1
107 globle branch 17 globle R&D
center

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150 countries & regional customer

Thank you