Group - 10

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MADRAS RUBBER FACTOR

1. ABOUT US
MRF owned by K.M. Mammen mappillai
1946 Started As A Toy Manufacturing Company At Tiruvottiyur, Madras,
Tamilnadu

1952 Ventured Into The Manufacture Of Tread Rubber

1960 MRF Ltd Incorporated As a Private Company
1964 Developed An Export Market And Logo As Muscleman Came Out
1967 First Indian Company To Export Tyres To USA

ABOUT US ( CONT )
1973 Started Manufacturing Nylon Tyres For The First Time
1978 Entered Into With A Technical Know-how Collaboration With B.F. Goodrich
1989 Collaborated With Hasbro International, Usa And Launched Funskool India.
1990 Entered Into A Pact To Manufacture Polyurethane Paint, Conveyer &
Elevator Belt

2004-05 Expanded Its Product Range Go-kart And Rally Tyres & Tyres For 2 & 3
Wheelers

2. ABOUT THE PRODUCT AND SERVICES

TYRES
CONVEYOR BELTING
PRETREADS
PAINTS

SERVICES (CONT..)
T AND S (TYRES AND SERVICES)
T&S STOCKS THE ENTIRE RANGE OF MRF TYRES AND IS EQUIPPED TO PROVIDE
SERVICES OF COMPUTERISED WHEEL ALIGNMENT, WHEEL BALANCING AND TYRE
CHANGING.
MRF TIRETOK :
DIAGNOSTIC WHEEL BALANCER
A/C RECOVERY AND RECHARGING UNIT
ELECTRONIC HEADLIGHT ALIGNER
NITROGEN GENERATOR(MEMBRANE TYPE)
SPECIAL TWO-WHEELER TYRE CHANGER
MRF TYREDROME

3. FINANCIALS (SALES AND PROFIT TREND)

WHICH BRAND IS MOST PROFITABLE ?

4. SEGMENTS TARGETED

5. COMPETITION MAPPING
Basis of competition:

Being

a homogenous product, there is not much difference in

products offered by competing tyre manufacturers. However,
companies do try to differentiate themselves by outdoing one
another in some points of parity, such as quality, safety, tread
design, economy, etc.

With a 24% share in the overall tyre Industry MRF is the king of
tyres on the Indian road.

Its leadership position, coupled with its strong brand recall and high
quality, MRF Commands the price-maker status.

MARKET SHARE
Major Players and their Market Share :

MRF
Apollo
JK Tyres
CEAT
Good Year
Others

- 24%
- 22%
- 17%
- 14%
- 6%
- 17%

6. B2B MARKETING STRATEGY ADOPTED/SUGGESTED

MRF has aggressively pursued a pull marketing strategy to sell its tyres. In a
pull Strategy, the manufacturer uses advertising, promotions and other forms
of Communications to induce the consumers to demand the product from the
dealers.

MRF therefore almost exclusively concentrates on brand awareness exercises,

such as Advertisements and endorsements.

Compared to other tyre manufacturers, MRF pays Little attention to

incentivizing the dealers. This is reflected in the low margins it offers, and the
complete absence of dealer incentives such as compliments, free trips, cash
Rewards, discounts, etc. Yet, dealers are motivated to stock MRF tyres simply
because they have high brand-recall and so the customer demands it .

7. CURRENT NEWS

MRF TYRES OPEN MRF TYREDROME

MRF ZIPS PAST RS 50,000, EMERGES INDIA'S MOST EXPENSIVE STOCK
SOARED 7.29 PER CENT TO HIT A HIGH OF RS 50,000
MRF LTD HAS INFORMED BSE THAT THE BOARD OF DIRECTORS OF THE
COMPANY AT ITS MEETING HELD ON

OCTOBER 27, 2016 HAS DECLARED AN INTERIM DIVIDEND OF RS. 3/- PER
EQUITY SHARE [30 PERCENT] FOR

THE FINANCIAL YEAR ENDING MARCH 31, 2017

TYRE MANUFACTURER MRF REPORTED A 14.36 PER CENT DECLINE IN
STANDALONE NET PROFIT AT RS 385.29

CRORE FOR THE SECOND QUARTER ENDED SEPTEMBER...

THANK YOU