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esenters:

ajana Vrani
198/11
vana Joksimovi 214/07
ilena Pavlievi 421/08

CONTENT:
History of a family
Mission and business
Products
Production of hazelnuts
Competitors
Social responsibility
Interesting facts

The story of a family

Chronology

Key dates:
1942: Pietro Ferrero moves his pastry shop to Alba.
1946: Ferrero introduces his own recipe, a mixture of hazelnuts and cocoa butter called p
1948: Ferrero launches its own distribution operations, building up a fleet of 200 delivery
early 1950`s.
1949: Company launches improved recipe for pasta gianduja, called Supercrema Gianduj
1954: Gianduja brand name is changed to Nutella for the Italian market.
1956: Company opens its first international subsidiary in Germany.
1968: Kinder brand of chocolate products for children debuts.
1969: Ferrero establishes U.S. Subsidiary and begins marketing Tic Tac for that market.
1997: Company opens new 100 milion dollars production facility in Brazil.
2002: Ferrero announces its interest in forming international partnerships.

Bussines
The Ferrero Group approves the consolidated financial
statements for the year ended 31 August 2014 with a
turnover of 8.4 billion Euros
The Group, of which Giovanni Ferrero is the Chief Executive
Officer, closed the financial year with a consolidated turnover
of 8,412 million Euros, indicating an increase of 3.9% from the
previous period, which closed with a total of 8,100 million
Euros.
Ferrero products are present directly or through authorised
distributors in over 160 countries.
In terms of products, particularly positive performances were
seen by Kinder Joy (known as Kinder Merendero in Italy),
Kinder Bueno, Kinder Surprise and Ferrero Rocher, which have
helped the overall growth in various markets, with an increase
in volumes of 29%, 10%, 9% and 6% respectively. Nutella and
Tic Tac have also performed well.
The average Group workforce during 2013/2014 was 24,836,

Europe:
Austria
Belgium
Croatia
Czech Republic
Denmark
France
Germany
Greece
Hungary
Ireland
Italy
Luxembourg
Monaco
Netherlands
Poland
Portugal
Romania
Russian
Federation
Slovakia
Spain
Sweden
Switzerland
Turkey
Ukraine

Asia:
China
Hong Kong
India
Japan
Republic of Korea
Singapore
Sri Lanka
Taiwan
United Arab Emirates

America:
Argentina
Brazil
Colombia
Ecuador
Mexico
Puerto Rico
United States
Oceania:
Australia
New Zealand
Africa:
Cameroon
South Africa

Mission of the company


High quality, crafted precision, product freshness,
careful selection of the finest raw materials, respect
and consideration for their customers: these are
Ferrero`s key words and values which have helped make its
confectionery well known and loved by millions of cosumers
all over the world.
Ferrero also means - caring about hygiene, the
enviroment, social issues and the local communities
where the company is present, as well as its own
human resources.
Ferrero`s distinguishing caracterict is that it is global.
The consumer is always at the centre of their

Products of

Products

Nutella- was founded in a backroom of the pastry shop in Alba in 1944 by


Pietro Ferrero. Since than, Nutella continues to inspire and satisfy the plate of
entire world: from the United States to Europe, Australia to Canada, its unique
taste and its distinctive jar appeal to consumers of all generations.
Ferrero Rocher- was introduced in 1982. In just a few years it became the
favourite chocolate treat for millions of people.
Raffaello- was introduced in 1989. So white and refined, it reveals a light
and delicate taste whose uniqueness is suprising. A crispy shell, covered in
flakes of coconut.
Mon Cheri- was launched in 1965 and marks the beginning of Ferrero
history in the world of boxed chocolates. The name of this product expresses
the tender feelings of whoever gives or receives it.
Since, 1974, Kinder Surprise- has delighted millions of children with a
revolutionary idea. By combining a chocolate egg, a surprise, and a toy, a fu
an entertaining world for children was created. Since its launch, nearly 30
billion eggs have been sold all over the world with more than 8000 different
surprises.
Kinder Bueno is an unequivocal combination of contrasting tastes that
engage the senses in every bite thanks to the crispy wafer and the creamy
hazelnut center.
Unlike any other product, Tic Tac transform from mint to a playful toy in your
mouth.

Ferrero`s main
competitors

The market leader is Ferrero with 44,8% of market share (in value) thanks to
the chocolate bars category. Ferrero group has set up in France since 1960, and
the Kinder brand was launched in 1975. The main Ferrero confectionery brands
are Kinder Chocolat, Kinder Bueno, Kinder Surprise and Kinder Schoko-bons.
The second manufacturer is Mars with 28% of market share (in value). The
American group is set up in France since 1951.
The third historic manufacturer is Nestl with 14,2% of market share (in
value). France is the second global market just after the USA. Chocolate is the
flagship product of the group, with different brands like Kit Kat, Smarties or
Lion.

oduction of hazelnuts

Ferrero is the number 1 user of hazelnuts in the world. They buy 25% of produ
world.
Also, they buy the entiry production of hazelnuts in Italy, but that is only eno
week.
Because of that they got an idea to visit the region Baka and plant hazelnuts.
For 5 years there is no income of hazelnuts.

Social responsibility Environment


Ferrero is commited to using environmetally-friendly methodes all over
the world.
To this end:
They oranise projects and operational programs that respect
the environment in all the fields they operate in;
They manage their factories by using energy, materials and
natural resources in an efficient manner, with the aim of reducing
their envirnmental impact, redusing waste and refuse and, where
possible, using renewable energy sources;
They are aware of the fact that the conservation of water quantity
and quality is not just an environmental problem, but a challenge which
faces the enitre agricultural, economic and social system. Therefore
they are committed to the responsible management of water
resources;
They establish their environmental objectives and undertake to
measure the progress they have made;
Thanks
to this
system, every
Group premises
They are
committed
to educating
their promotes
partners asoglobal
that the
approach,
reconciling
company
activities
and
growth
with
local
principles listed above will be followed everywhere and by all echelons
concerns
so as to protect the environment.
of their organisation.

teresting facts

Interesting facts about

Mum, do you know? (Mamma tu lo sai?) was the first motto of


Ferrero `s company.
The recepie of Nutella isn`t same in all countries, for example
in Italy it contains less sugar than those produced in France. It
sells like hazelnuts cream because under Italian law there is no
sufficient concetrition of cocoa to be a chocolate cream.
Family empire, which is opereted by M.Ferrero decades, has
grown so much that the magazine Forbes estimated at 23,4
billion dollars. Michel is ranked in 30th place on the Forbes list
richest people in the world.
One jar of Nutella is sold every 2,5 seconds worldwide.
Tic-tac produce in 4 years amount to the same number of stars
in the Milky way.
A line of Ferrero Rocher produced in 62 days would be as long
as the length of the Great Wall of China.
The Nutella produced in one year weights the same as the
Empire States Building.

Thank you for


your attention!