SWEDEN

Presented
byShreya
Doshi

Facts & Stats

Location:Between Finland and Norway in Northern Europe,
bordering the Baltic Sea, Gulf of Bothnia, Kattegat, and
Skagerrak
Capital:Stockholm
Climate:Temperate in south with cold, cloudy winters and
cool, partly cloudy summers; subarctic in north.
Ethnic Make-up:Indigenous population - Swedes with
Finnish and Sami minorities; Foreign-born or first-generation
immigrants - Finns, Yugoslavs, Danes, Norwegians, Greeks,
Turks.
Religions:Lutheran 87%, other (includes Roman Catholic,

Cultural
Swedes are egalitarian in nature and humble; prefer to listen to others as opposed to
ensuring that their own voice is heard
Behaviors are strongly balanced towards lagom or, everything in moderation Excess, flashiness and boasting are detested
Soft and Calm: Rare to witness a Swede demonstrating anger or strong emotion in
public
Failing to say thank you for something is perceived negatively, they rarely take
hospitality or kindness for granted
Work hard & play hard are not common concepts in Sweden - People work hard but
not too hard, they go out, enjoy themselves, but without participating in anything

Political
Politics of Swedentakes place in a
framework of aparliamentary
representative democratic
constitutional monarchy
Head of State Monarch of
Sweden Crown Princess Victoria
(since 1980) Formal, symbolic &
representational authority
Head of Government Prime
Minister Stefan Loven, Swedish
Social Democratic Party (elected
on 3rd October, 2014)

Name
Swedish Social
Democratic Party
Sweden Democrats
Moderate Party

Ideology
Democratic socialism, social democracy, Third
Way, feminism
National conservatism, social conservatism,
nationalism
Liberalism, economic liberalism, liberal
conservatism

Liberal People's Party Liberalism, social liberalism, liberal feminism

Left Party
Green Party
Feminist Initiative
Christian Democrats
Centre Party

Democratic socialism, socialism, feminism, Green

politics / environmentalism
Green politics, environmentalism, feminism
Feminism,equity and gender feminism, antiracism
Christian democracy, social conservatism,
economic liberalism
Liberalism, social liberalism, green politics,
decentralism

Political
Government Highest
executive authority of
the state: Prime minister
and 22 ministers who
head the ministries
Riksdagis the national
legislature and the
supreme decisionmaking body of Sweden.
Unicameral legislature with349 members elected
proportionally and serving on fixed four-year terms

The Riksdag in
Stockholm

Economical
Sweden joined the European Union in 1995 but rejected adoption of the euro in 2003;
the public remains opposed to Eurozone membership
The economic downturn in 2009 led to a slight increase in unemployment, but
unemployment levels stabilized by 2014
Banks are well capitalized, and Sweden has weathered the financial crisis relatively well
Swedens high-performing economy is export-oriented; it has built its success on
openness to global trade and investment
Overall tax burden = 44.3 percent of the domestic economy; Public expenditures = 51.9
percent of domestic output; Government debt = 49 percent of GDP
Swedens economic freedom score is 72.7, making its economy the 23rd freest in the

Economical

GDP

570.59

GDP Annual Growth Rate

3.30

Gross National Product

1061295.00

GDP per capita

46061.43
* Data as per 2015

Historical
Evidence says that there was human life in Sweden by 9000 BC. The inhabitants were
generally hunters and fishers, until about 550-800 CE when Sweden's inhabitants settled and
became a primarily agricultural society
For the next 250 years, they went through a period of expansion (the "Viking Age"), mostly
eastward. The Vikings' activities consisted of: trading, plundering and making temporary
settlements. Around the year 1000, the provinces of Sweden combined to form one
country.
Sweden became Christianized and continued expanding taking over Finland during the
12th and 13th centuries. In 1389, Denmark, Norway, and Sweden united under the
Danish Queen.
This union broke up in 1521, after a Danish union king had 80 important Swedish men
executed in the Bloodbath of Stockholm, due to conflicts between them and the central
government.

Historical
In 1700, the Great Northern War begin when Denmark, Poland and Russia attacked
Sweden. In 1720 Sweden made peace with Denmark and was forced to give up the Baltic
provinces and part of Finland to Russia. For Sweden the age of greatness was over.
In the early 19th century Sweden was an overwhelmingly agricultural country. However
in 1846 trade was deregulated. In the late 19th century and early 20th century, Sweden was
transformed by the industrial revolution.
In 1905, Norway became independent from Sweden. In the late 1940s, a strong welfare
state was created in Sweden. The 1950s and 1960s were years of prosperity for Sweden.
In the late 20th century, the Swedish economy improved greatly and service industries
became much more important. Manufacturing industry declined in importance so did
agriculture.Today Sweden is a rich country and her people have a high standard of living.

Geographical
Sweden has a long coastline (3218 km) on the
eastern side and theScandinavian mountain chain on
the western border, a range that separates Sweden
from Norway.
It has maritime borders with Denmark, Germany,
Poland, Russia, Lithuania, Latvia and Estonia, and it is
also linked toDenmark(southwest) by theresund
Bridge.
Sweden is heavily forested, with 69%of the country
being forest and woodland, while farmland constitutes
only 8% of land use.

Geographical
Sweden
has
25provincesorlandscapes,
based on culture, geography and history. While
these provinces serve no political or
administrative purpose, they play an important
role for people's self-identification.
Administratively, Sweden is divided into
21counties. In each county there is aCounty
Administrative Board, which is appointed by
the national government.
Sweden has a population of about 9.7 million.
The north is less populated than the southern
and central parts, mostly because of its colder
climate.

Trade Patterns
EXPORTS
Engineering
products,
which
include
electronic
equipment, machinery and
motor vehicles
comprise
more than half of Swedens
exports nearly 54%
Forest products (including
paper) account for around
15% of merchandise exports
Cars
and
trucks,
an
industry where Sweden also
has
strong
traditions,

IMPORTS
Engineering
products
also dominate Swedens
imports nearly 49%
The second largest category
of imports is chemical
products
Foodstuffs,
textiles/clothing,
minerals,
oil
and
petroleum products also
form a major part of

TRADING COUNTRIES
EU countries:
Swedish exports 60%
Swedish imports 70%
Asia accounts for 13% of
Swedish exports, making it
the most important single
region outside Europe. Fast
growing markets are found in
Japan, China, Hong Kong,
Malaysia South Korea, and
Singapore
North America is also an

Natural Resources
Natural resources in Sweden:iron ore, copper, lead,
zinc, gold, silver, tungsten, uranium, arsenic,
feldspar, timber, hydropower
Sweden has extensive deposits of iron ore. Most of it
comes from Lapland, in the far north and are considered
to be among the world's largest iron ore reserves.
Europe's single largest deposit of lead ore is located near
Skellefte, in the north.
Other ores and minerals occur in relatively small
quantities. Copper and zinc are mined in the north. Other
metals produced include silver, gold, and uranium.

Success of
Volkswagen in
Sweden
VOLVO
MADE BY SWEDEN
Volvos ethos of car
making revolves around
the belief that everyone is
important, since care for
people is a priority in
Sweden.
Goal: Nobody should die or
be seriously injured in a
new Volvo by the year
2020

*Units sold in
2014

Statistics show that 2 out of the 6 top selling car models in

Sweden are offered by Volkswagen.
In August 2015, VW Golf has exceeded the number of units
sold by Volvo V70II, making Golf the most popular car in

Success of
Volkswagen in
Sweden

VOLKSWAGEN
THE GERMAN CAR

The VW Golf, judging from its

behavior in northern Sweden,
can deliver a spirited sprint on
virtually any surface even a
frozenlake
At the Arctic Circle, Volkswagen
Driving Experience is also
offering the Sweden Ice
Adventure experiencewhich
is said to be the most dynamic
and emotional training course
offered. And the coldest too!

Why Volkswagen competes well with Volvo is because

while Volvo focuses on care and safety in general,
Volkswagen has taken into consideration the climatic
conditions and topography of Sweden, and modified its
technology such that it suits the place best, hence being
an offering which appeals the most to the inhabitants of
Sweden

THANK
YOU !