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Why Analytics

Which sectors are using /


benefiting from analytics?

List of companies / Organizati


ons using analytics in
India
Analytics Consulting Companies
MuSigma
Fractal Analytics
iCreate
AbsolutData
Manthan
Latentview Analytics
TEG Analytics
Analytics Quotient
Equifax
ZS Associates
The Smart Cube
Hansa Cequity
IQR Analytics
KPMG India
Capgemini
Kruxonomy
SIBIA Analytics
Simplify360
Crayon Data
Convergytics
Blackrock
Aon Hewitt
Mckinsey

Marketelligent
Modelytics
Evalueserve
EXL Services / Inductis
Decision Craft
Chainalytics

Technology / Outsourcing
Accenture
Dell
Cognizant
HCL
Nokia
Dunhumby
WNS
Genpact
Tata Consulting Services
Wipro
Telecom
Airtel
Vodafone
Idea
Ecommerce
Amazon
Flipkart
Snapdeal
MakemyTrip

Banking / Insurance
HDFC Bank
Axis Bank
Yes Bank
Indusind Bank
HDFC Standard life
American Express
Citi Bank
ICICI Bank
Barclays
Aviva Life Insurance
Internet
Google
Facebook
Yahoo

What about jobs? Are analytics


jobs increasing by the day?
The famous McKinsey report quotes a shortfall of up to
190,000 data scientists and 1.5 Mn data managers in the
U.S. alone.
The shortage obviously increases when you look at the
situation across the globe. Let us add more texture to
this.

A few other trends in


analytics industry in India:
While Bengaluru & Delhi NCR have traditionally been the hub of
analytics in India, there are new cities like Pune, Hyderabad and
Chennai coming up fast.
In terms of tools, SAS would still dominate the market share as
most of the banks, telecom players and CPG players rely on
SAS. However, the start-ups and consultancies have clearly
started focusing on R and Python. So, this might be up for a
change, especially given the trend in the U.S.
Currently, there are only a limited set of companies working on
real Big Data analytics problem. While Big Data has generated a
lot of buzz, most of the job openings today are focused towards
developers as opposed to analysts.
The industry is going through really tough competition in
recruiting the top talent directly from colleges. This has resulted
in a very healthy increase in pay packages to the best talent
from premier institutes.
In coming times, I expect a lot of action in analytics in the
heated e-commerce space in the country. With the likes of

Why build a career in


Business Analytics?
According to Harvard Business Review
(October 2012 edition), job of a data scientist is
the sexiest job of 21st century.
According to theMcKinsey Global Institute
(In a May 2011 report): By 2018, the United
States alone could face a shortage of 140,000 to
190,000 people with deep analytical skills as
well as 1.5 million managers and analysts with
the know-how to use the analysis ofbig datato
make effective decisions.
Imagine what would be the number across the
globe

Two approaches to build


a career:
Approach 1 Get hired by a company which
trains you (on job / internal trainings) on
thenecessaryskills.
Some of the companies known for using cutting
edge Analytics (in India) are:
Technology leaders: Google, Facebook, Linkedin
Banking, Financial Services and Insurance
(BFSI): Capital One, American Express, ICICI, HDFC
Telecom companies: Idea, Vodafone, Airtel
Analytics Consultancies: Fractal, Mu-Sigma,
Absolutdata, ZS Associates

Approach 2
Get Business Analytics related certifi
cation
:
For people with work experience, various leading
academic institutes run certification courses. If you have
the required experience and resources, I would
recommend the course from ISB.
For freshers, there are certification courses run bySAS
training institute, Jigsaw Academy (Online), ADSA,
Analytics Training Institute. Getting these certification
courses can increase your chances of getting hired in
some of the best companies.

What else can be done?


Continue reading on the subject
Attend Industry forums
Try internships
Connect to people
Go through training material available on
the web
Books:

Advanced Analytics
Certification: