A PRESENTATION ON

SAMPLING
PREPARED BY ANISH DURVESH

sample

Sample is part of population/ census. Which

represents characteristics of whole
population under study.

Population

A group from which sample is drawn is

called population

PROF. ANISH DURVESH

SAMPLING
3

Sampling is the process selecting few

items from the given population to be
investigated.
There are four basic questions related to
sampling

What constitutes population ?

Should we take sample or census
What type of sample would be taken
What should be the size of sample
PROF. ANISH DURVESH

REASONS FOR SAMPLING

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Only possible method in case of very

large population
It is time saving option
Speedy investigation is possible
It may be more accurate as limited
number of items are to be studied
It is more economical, it saves huge
amount of money of the company.
PROF. ANISH DURVESH

TYPES OF SAMPLING
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Probabilistic sampling procedure

PROF. ANISH DURVESH

PROBABILISTIC SAMPLING
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It has been developed after 1950s.

It provides bias-free method of selecting
sample as it depends on chance rather
than judgment.
It is mathematical based decision, the
researcher has no chance to select
sample unit.
One can estimate in advance about
probability of unit to be selected.
PROF. ANISH DURVESH

TYPES OF PROBABILISTIC SAMPLING

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PROBABILISTIC
SIMPLE RANDOM
SAMPLING
SAMPLING
METHODS

PROF. ANISH DURVESH

SIMPLE RANDOM SAMPLING

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It is the simplest type of probability

sampling.
Each unit has known and equal chance
of being selected.
The sample is drawn by randomly from
sample frame.
It is used only when population under
study is small.
PROF. ANISH DURVESH

PROF. ANISH DURVESH

STRATIFIED SAMPLING
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In case of stratified sampling population

under study is divided into certain parts,
groups.
Then, from each group samples are
drawn randomly
Number of parts depends on degree of
heterogeneity.

PROF. ANISH DURVESH

EXAMPLE
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If we want to know attitude of students

towards private tuition. We can divide total
number of students into various groups such as

College students/ school students

English medium/ Gujarati medium
First/second/ third year students
Technical students/ non technical
Boys/girls
City wise/ university wise

Samples are drawn from each stratum and

each unit represents its respective startum.
PROF. ANISH DURVESH

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PROF. ANISH DURVESH

SYSTEMATIC SAMPLING
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Here, specified system or pattern is

followed to draw a sample.
Ex: if population consists of 100 items,
every items multiply of five can be
selected, such as 5,10,15,20..some
times odd or even number is selected.
This method is helpful when population
under study is well defined and well
arranged.
PROF. ANISH DURVESH

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PROF. ANISH DURVESH

CLUSTER SAMPLING
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Cluster sampling is the technique in

which entire population is divided into
groups or clusters.
Then clusters are selected by random
sampling method.
Typically used when researcher can not
get details of members of entire
population.
It is economical method for collecting
data
PROF. ANISH DURVESH

Ex.
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Researcher wants to study behavior of the

students of Gujarat towards private coaching
classes
He can divide entire population in certain
clusters say for example he divides population
university wise.
Its not possible for him to survey every
university of Gujarat.
Therefore, through random sampling method he
selects only two universities, GTU &
SAURASHTRA UNI.
PROF. ANISH DURVESH

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Again he has two options either he can

do includes every students of these two
university or he can collect sample
within these universities through random
sampling method. (multi-stage)

PROF. ANISH DURVESH

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PROF. ANISH DURVESH

STRATFIED V/S CLUSTER

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PROF. ANISH DURVESH

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NON PROBABILISTIC
SAMPLING

In this method selection of sample is

totally based on some sort of judgment
of researcher.
Researcher draws sample on the basis of
his experience.
There is no chance of particular element
to be selected.

PROF. ANISH DURVESH

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Judgment
Quota
Snow
ball
sampling
sampling
Non
Convenience
probabilistic
sampling
sampling method

PROF. ANISH DURVESH

CONVENIENCE SAMPLING
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This probably the most common of all

sampling techniques. With convenience
sampling, the samples are selected
because they are accessible to the
researcher.
This technique is considered easiest,
cheapest and least time consuming.
Ex. One of the most common examples
of convenience sampling is using
student volunteers as subjects for the
PROF. ANISH DURVESH
research.

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PROF. ANISH DURVESH

QUOTA SAMPLING
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It is a non-probability sampling technique

wherein the researcher ensures equal or
proportionate representation of subjects.
For example, if basis of the quota is
college year level and the researcher
needs equal representation, with a
sample size of 120, he must select 40
from 1st year students, another 40 from
2nd year students, 40 from 3rd year.
PROF. ANISH DURVESH

JUDGEMENTAL SAMPLING
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It is the type of sample where the

selection of units is based on the
judgment of the researcher
With judgmental sampling, the
researcher believes that some subjects
are more fit for the research compared
to other individuals
Ex. One wants to know which course is
better after 12 th commerce, he selects
only those individuals what he thinks fit
for this topic. PROF. ANISH DURVESH

SNOW-BALL SAMPLIG
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In this type of sampling, the researcher asks the

initial subject to identify another potential subject
who also meets the criteria of the research.
This method is followed when population is small.
This method is also known as network or chain
sampling.
Ex. Researcher wants to study on those people
who have became victim of corruption, the data of
these people are not easily available, therefore
snowball sampling can be used.

PROF. ANISH DURVESH

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PROF. ANISH DURVESH

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No, super.
say me thank
you !!!
PROF. ANISH DURVESH