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Assignment contents
THE GLOBAL MARKETPLACE
Global marketing today
Global marketing environment
Global marketing
Cont.
Micro-Environment
Macro-Environment
Marketing micro-environment
The micro-environment: consists of very close factors of a company
that
affect the company ability to serve customers, these include the
company
itself, its suppliers ,marketing intermediaries, customer markets
,competitors
and different types of publics which affect the company .
These all factors combine to make the company's value delivery network.
Marketing macro-environment:
The macro-environment: includes all large societal forces that affect
the micro environment forces like demographic, economic,
technological, publicly and cultural forces. These also called outside
organizational factors affect marketing strategy and have great impact
an organizational ability to serve its potential customers.
Global marketing
Global marketing