Seven Cs of

Communication

to Compose an Effective

Written / Oral Messages

apply certain communication principles
principles provide guidelines for the
contents and style suitable for your
message
Sum total of these comm. principles is
known as Seven ( 7 ) Cs

1. Completeness
2. Conciseness
3. Consideration
4. Concreteness
5. Clarity
6. Courtesy
7. Correctness

1. COMPLETENESS
Message should contain all facts and figures which
the reader / listener needs for understanding
Both the sender and receiver differ in their mental
filters, and are influenced by their own attitudes
in the interpretation of the message
Because of these differences, see your message
through the eyes / ears of the receiver / listener

COMPLETENESS

Provide all necessary information that the reader needs

for accurate understanding
answer the 5 ws :who, what, when,where, why

Answer all questions asked: stated and implied

Give something extra When Desirable for the complete

clarification of your message

Complete Message

Brings the desired +ve results without the expense of any

additional messages

Builds goodwill as the complete messages display concern

for the reader / listener

Eliminates misunderstandings, confusions as well as misinterpretations

Saves the cost in terms of valuable time, money and efforts

Complete Message : Example

Incomplete Message
My letter for an interview call has not
been replied as yet

When was letter sent ? Who sent it ? To whom was it sent ?

Please inform by return the flight details from Lahore

to Karachi on 15th of this month

give something extra

2. CONCISENESS
saying what you have to say in the fewest possible words
without being wordy and superfluous
Benefits :

Eliminates unnecessary words, repetitions and length

Includes only relevant material, and thus saves time of both

the parties : sender as well as receiver

Sticks to the purpose of the message, and thus shows youview interest to the receiver

2. CONCISENESS

It was highlighted by the General Manager that we must be in

need to increase our sales figures and volume

General manager told we must improve sales

Minimum passive voice

Unnecessary expressions
Avoid overusing phrases
Omit which and that
whenever possible

o At this time . Now

o Due to this fact . Because
o In due course . Soon

3. CONSIDERATION
Preparing every message keeping the
receiver in mind.

You dont lose your temper : self-discipline

You dont blame and accuse without solid facts
You show respect to others feelings / empathy
You are well aware of the receivers problems,
situations and emotions

3. CONSIDERATION

Focus on YOU instead of I / We

Be +ve and emphasize pleasant facts

Highlight benefits/interests for the receiver

Feel your message from readers viewpoint

Consciously use +ve words as the reader reacts

favorably to +ve and respecting tone

4. CONCRETENESS
Being specific, definite and vivid rather than
vague and general in the message

Use specific facts and figures

Put actions in your dynamic verbs
Choose vivid, image-building words

Action Verbs & Dynamic Sentences

Subject performs the actions; she has

completed the research report

Active voice sentences are forceful and

dynamic; e.g.,
Mid-term exam. was administered by the college
College administered the mid-term. examination

5.
CLARITY
Getting the message and its
meanings from your head to the
readers head .. accurately

Choose precise, concise and familiar words

Construct effective sentences & paragraphs
Length, unity and coherence of sentences

5.
CLARITY

After our perusal of potential data, the conclusion is that

a lucrative market exists for our products
The data we studied shows that our products are in high
demand
Precise words that are appropriate; for instance,
His report was about lecturers, broken down by age and gender

His report about lecturers focused on age and gender

6. COURTEOUS
Polite
Sincerity
YOU-attitude
Message showing respect
Be thoughtful of others

Be appreciative

Efficient
Efficient
and
and
Effective
Effective
Efficient
Efficient

Effective
Effective

Doing Things
Things Right
Right Doing
Doing
Doing Right
Right Things
Things

EXCELLENCE
is a life-long journey
not a destination

Peter Drucker

Dont Worry
about doing everything right.

Just
Just do
do the
the right
right things
things
in
in the
the right
right manner.
manner.

Right Attitude
Attitude
Right
Right Skills
Skills :: Right
Right Techniques
Techniques
Right

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