Вы находитесь на странице: 1из 15

Marks &

Spencer

Presented By
Kasun Sameera
Buddhini Samarakkody
What is Plan A ?

CSR Project of Marks & Spenser that aims


at meeting
social, environmental & ethical challenges
faced in their business.
And THERE IS NO PLAN B.
Why Plan A qualifies as a project
?

•Is a complex effort built based on 5 main


pillars which are,
Climate Change, Waste, Sustainable Raw
Materials, Fair Partner, Health
(A number of mini projects under each of
these 5 sub projects, totaling up to 100)
•Has a time limitation of 5 years (start –
2007 end - 2012) and a total budget of 200
million sterling pounds.
•Each of these sub projects has their own
resource limitations.
Project Overview
Objectives : - To be environmentally & socially sustainable in
order to deliver long term business value to shareholders.
(Making M & S the greenest retailer in the land)
 
Scope : - Concentrates on 5 main areas, 
1. Climate Change
2. Waste
3. Sustainable Raw Materials
4. Fair Partner
5. Health
 
Duration : - 2007 to 2012 (5 years)
Budget : - 200 million sterling pounds
Project Director : - Richard Gillies
 
Project Overview Cont…

Progress to date : - By 2009, 39 of their 100 mini projects have


been completed.

Partnerships : - Plan A is a complex project and therefore


building partnerships is the hart of the project. They have
partnered with suppliers, charities and many other
organizations.
 Eg : - WWF (World Wildlife Fund) – Helps in addressing
environmental issues.
Oxfam – Helps in encouraging clothing recycling
Prostate Cancer Charity – Building awareness on prostrate
cancer among people in the UK
Wood Land Trust – Christmas card recycling scheme, to plat
more trees in the UK.
 
Project Team

Plan A Director
Richard Gills

Sustainable Fair
Climate Waste Raw Partner
Change Clem
Material Krishan Health
Clem Krishan Hundal & Paul
Constantin Hundal &
Constant Paul Willgoss
e Paul Willgoss
ine
Willgoss
Summary of the Plan A
• Summary as at 30.06.2009 is as
follows
  Total Total %
Complete Projects
d Sub
Projects
Climate Change 8 29
27.59
Waste 10 18
55.56
Sustainable Raw 6 20
Materials 30.00
Fair Partner 9 21
Further, 89 sub projects are On
42.86
Climate Change
Waste
Sustainable Raw
Material
Fair Partnership
Health
Key Issues Identified
Issue Way out
High customer dependency Communicating the benefits
to the customers & the
progress.
Global Recession Cutting down ATL budgets
and focusing on BTL
Are customers ready to pay Communicating the benefits
‘Premium Prices’? to the customers & the
progress.
One man’s Philosophy Proper communication top
down & bottom up
Competition Communicating the benefits
to the customers & the
progress.

Savings / Returns are not Pending


clear
Thank You

Вам также может понравиться