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PRODUCT MIX OF AMWAY

PRESENTED BY :Gajanan Deshmukh


Parita Chheda
Sonam Jain
Kritika Jain
Animesh Amal

PRODUCT MIX
*The total number of product lines that a company
offers to its customers.

*Product mix may be fairly similar or vastly different.


*Helps to have more market share and ultimately
increase the companies profit.

*Limit the risk factor present in product.

DIMENTIONS OF PRODUCT MIX

Product width
Product length
Product depth
Product consistency

ProductWIDTH
Line
PRODUCT

Nutrition
&
wellness

Personal
care

Home
care

Beauty

others

PERSONAL CARE PRODUCTS INCLUDES


FOLLOWING PRODUCT LINES
Oral care
Hair care
Male grooming
Skin care
Total family care

PRODUCT LENGTH
Oral care

Hair care

Male grooming

Glister toothpaste

Satinique shampoo

Dynamite shaving foam

Glister sweetshot mint

Satinique hair
rejuvenating masque

Dynamite shaving
cream

Persona advanced
toothbrush

Satinique hair
rejuvenating masque

Dynamite disposable
razors

Persona amla hair oil

Dynamite after shave


Dynamite hair cream
Dynamite deodorant

PRODUCT DEPTH OF ORAL CARE


GLISTER
TOOTHPASTE
FLURIDE
TOOTHPASTE
NATURAL
TOOTHPASTE

PERSONA ADVANCED
TOOTHBRUSH
FAMILY
CLASSIC
JUNIOR
TOOTHBRUSH TOOTHBRUSH TOOTHBRUSH

PRODUCT DEPTH OF HAIR CARE


SATINIQUE HAIR
REJUVENATING MASQUE

SATINIQUE SHAMPOO

BESIC
CONDITIONER

ADVANCED

CONDITIONER
&
ANTIDANDRUFF
ANTIDANDRUFF

Click icon to add picture

Nutrition and Wellness


Best of Nature, Best of Science

NUTRILITE
* Designed to address the nutritional

needs of anyone at any life stage.


* Nutrilite plant concentrates are made
from the finest natural ingredients
grown according to sustainable farming
principles.
* They are the direct result of extensive
research and laboratory analysis,
ensuring high-quality nutrient and
ingredient combinations, based on
proven scientific evidence.

NUTRILITE PRODUCTS

Nutrilite Protein

Nutrilite Kids Drink

Nutrilite kids chewable (multi


vitamin/mineral)
Nutrilite kids chewable calcium
magnesium, concentrated fruits and
vegetables, Iron, C.
Nutrilite Coenzyme q10
Nutrilite Vision Health with Lutein
Nutrilite Glucose Health
Nutrilite milk thistle with Dandelion
Nutrilite Daily
Nutrilite Fiber

Positrim Low Fat Drink Mix

Nutrilite Garlic Heart Care


Nutrilite CH balance
Nutrilite Salmon Omega-3
Nutrilite Bio-C
Nutrilite Parselenium-E
Siberian Ginseng with Gingko Biloba
Nutrilite Iron-Folic
Nutrilite Bone Health with Ipriflavone
Nutrilite Cal Mag D
Nutrilite Triple Guard Echinacea
Nutrilite Glucosamine HCL with Boswellia
Nutrilite Natural B

Product Depth
Nutrilite Kids Drink
A balanced nutritious drink
providing delicious and
convenient nutrition at any time
Ideal for growing children and
fussy eaters anytime of the day
breakfast time, atschool, after
play, bedtime.
Nutrilite Kids Drink Chocolate
Nutrilite Kids Drink - Banana
Nutrilite Kids Drink Mango
Nutrilite Kids Drink Strawberry
Nutrilite Kids Drink Mixed Fruit

STRAWBERRY

MIXED FRUIT

Product Depth
Positrim Low Fat Drink Mix
Nutritionally balanced meal
replacement drink mix

Postrim Chocolate low fat drink


mix
Postrim Vanilla low fat drink mix
Postrim Strawberry low fat drink
mix

Chocolate
Vanilla

Strawberry

AMWAYBeauty

BEAU
TY

Artist
ry

Attitu
de

Artistry
Artistry
daily care
solutions

Artistry
antiaging

Artistry
makeup

Artistry
special
care

Artistry
daily care
solutions
Hydrating
systems
Balancing
systems
Essential
hydrating
toner
Essential
hydrating
lotion
Essential
balancing
cleanser
Essential
balancing
lotion

Artistry
antiaging
Time
difference day
protection
cream
Time
difference day
protection
lotion
Time
difference
night recovery
cream
Time
difference
night recovery
lotion

Artistry
makeup

Artistry
special
care

Hydrating
foundation

Alpha
hydronizing
serum

Loose powders

Skin refining
lotion
Replenishing
eye lotion
Pure white
essence

Artistry
makeup

Artistry
hydrating
foundation

Artistry
Artistry
Artistry
hydrating hydrating hydrating
foundation foundation foundation

Cameo

Soliel

Golden

attitude
Skin care range of products are fortified with Triple
Advanced Complex. This Complex contains
:*OSMOGELINE-red sea weed extract, Vitamin A,C,E &
Natural Fruit & Floral extracts like Aloe Vera, Avocado &
Grape seed extracts. The new improved attitude skin
care range of products help to clean, replenish,
moisturise & revitalize your skin making it soft supple &
lustrous.

Attitude

Attitude
Attitude
daily care
solutions

Attitude
colours

Artistry
special
care

Attitude
daily care
solutions

Attitude
colours

Attitude
cleanser

Attitude lip liner


pencil
Attitude lipstick

Attitude toner
Attitude
moisturizer
Attitude
facewash
Essential
balancing
cleanser
Essential
balancing
lotion

Attitude nail
enamel
Attitude eyeliner
Attitude 3 in 1
waterproof
mascara
Attitude blusher
Attitude trio eye
shadow
Attitude eyeliner
pencil

Attitude
special care
Attitude hand
and body
cream
Attitude foot
cream
Attitude
sunscreen
lotion
Attitude
whitening
cream

Attitu
de
colour
s
Attitude
lip liner
pencil

Attitude
lipstick

Attitude
nail
enamel

Attitude
eyeliner
pencil

Divine

Red haze

pink

Topaz

Lovely

Pearly pink

Icy sand

Jade

Chestnut
brown

Chocolate

Groovy red

Warm copper

Note: this Presentation is for study of product line length


and depth and not for advertisements of any products.

PRODUCT LINE

CLEANING
PRODUCTS
KITCHEN
PRODUCT

LAUNDARY
AND
APPAREL
CARE

BED AND
BATH

BATTERIES
AND LIGHT
BULBS

Fulton
street
marke
t bath
tissue
Fulton
street
marke
t
facial
tissue
Fulton
street
marke
t baby

LIGHT BULBS AND BATTERIES

Lega
cy of
clea
n
dete
rgen
t
Lega
cy of
clea
n
fabri
c

BEDS AND BATH

Fulton
street
marke
t
paper
towels
Icookreplac
ement
handl
e
Fulton
street
marke
t floor

LAUNDRY AND APPARREL CARE

CLEANING AND KITCHEN

PRODUCT LENGTH

FUJI
alkal
ine
batt
erie
s
Fuji
digit
al
batt
ery
Sola
r

Cleaning and
kitchen

Fulton street
market paper
towels

White

Printed towels

I cookreplacement
handle

Non stick pan


long handle

Extra large
handle

Fulton street
market floor
cleaner

Floor restore

Hardwood and
multisurfa-ce
floor cleaner

Small
multipurpose
handle

Product Depth for


laundry and apparel care

Legacy
of
clean
fabric
Legacy
bleach
of
clean
deterg
ent

Light scent
Floral scent

Concentrated detergent
Concentrated detergent booster
Detergent light scent
Detergent floral scent

Product Depth for bed


and bath care
Fulton
street
market
bath
tissue
Gold
bath
tissue
Premium
bath tissue

Fulton
street
market
facial
tissue
Gold
facial
tissue
Rectangular
tissue
Gold facial
tissue cube

Fulton
street
market
baby
wipes
Ultra
thick
baby wipes
Ultra strong
baby wipes
Premium
soft baby
wipes

Product Depth for


batteries and bulbs

FUJI
alkaline
batteries

9 volt
AA
C

Fuji digital
battery
Solar light
flashlight

Environmax
AAA
Environmax A
A

* SUMMARY

PRODUCT LINE

Ribbon
oil
Business Support
Material

RIBBON

Yellow, green,
purple

Saffron, maroon,
blue

Ribbon
Arrival Gif
t Card With
Brochure

Ribbon I Do
Gift Card
with Brochu
re

Ribbon Uniq Red, blue, orange


ue Gift Car
d With Broc
hure
Ribbon
Luxe
Royale Gif
t Card With
Brochure

Red, blue, green

OIL
Leonardo Olive Pomace Oil

Persona Pure hair Oil

Premium Gold(1Litre)

Persona Pure Coconut Oil

Premium Gold (250 ml)

Persona Amla Oil

Business Support Material

Hindi, English, Tamil

Product
Training
Guide

Nutrilite
Hindi,English,Bengali kids range
film - DVD

Nutrilite
Healthy
Ageing
Range

English, Hindi

Attitude
Beauty
Guide

Hindi, English