Gallass

Cafe
Aldias Pratama Anjasmara
(165231001)
Gloria Stevani
(165231011)
Yuda Setiadi Lesmana
(165231033)
Commerce Department
D-3 Marketing Management
Politeknik Negeri Bandung

0
1

Companys Profil
e

Companys Profile

Name : Gallass Cafe

Address : Pasir Kaliki street No. 144, Bandung
Logo

Background of Place
Strategically place
Clean
Safe
Wifi available
There is a space for live music
Mushalla
The land area (300-500 m2)
TV

Companys Program
Get 20% discounts by following a challenge on national day (example: on heroes da
y, costumers wear a hero costume
Movie day on every Monday
Get 15% discounts if Wearing sundanesse costume on every Wednesday
Get 5% discounts for bring a couple or friends up to five people

Location

Location 1
Address : Jl. Ir H. Djuanda No.98
Land size : 960 m2
Building Size : 350 m2
Price
: 1.300.000.000/year

ion
2
Adress :Jl. Pasir Kaliki No.1
44
Land size : 420 m2
Building size : 600 m2
Price :550.000.000/year

3
Address : Jl. Ir. H. Djuanda No.
95
Land size : 650 m2
Building size : 335 m2
Price : Rp.500.000.000/year

SWOT Analysis
Karakteristik

Strenghts

Lokasi 1

Lokasi 2

Lokasi 3

(Jl. Ir. H. Djuanda, Bandung)

(Jl. Pasir Kaliki, Bandung)

(Jl. Ir. H. Djuanda, Bandung)

Easily accesible location

Easily accesible location

Easily accesible location

Large area

Large area

Near from school

Large parking area

Large parking area

The price is cheaper

Near from school and college

The price is Cheaper

The location is passed by public

transportation

Near from school, college ad

another business,

Weaknesses

The price is very expensive

A lot of competitor

The location is smaller

The location is rarely passed by

Need much money for

The parking area is smaller

renovation and decoration

The location is rarely passed by

public transportation
-

Need much money for renovation

public transportation

SWOT Analysis
Opportunities

- Near from the city centre

- Near from the city centre

- Near from city centre

- Many developed business

Threats

Hard to get regular costumer

- A lot of commpetitor

Hardly to get public transportations

- Costumers are familiar with - Hard to get regular costumer

Hard to get costumer because new

bussiness

the older competitor

product

- A lot of competitor
- Costumers is hardly to know our
product
- Hardly to get public transportation

Deciding location based on rating metho

d
Assesment scale 1-3

Factors will be assessed

1 : Bad
2 : Medium
3 : Good

1. Rent
2. Building size
3. Parking size
4. Competitor
5. Transportation Access
6. Traffic flow

Deciding location based on rating metho

d
The result is :
Criteria

Location 1

Location 2

Location 3

(Jalan Ir. H. Djuanda,

(Jalan Pasir Kaliki)

(Jalan Ir. H. Djuanda,

Bandung)

Bandung)

Rent

Building size

Parking size

Competitor

Trasportation access

Traffic flow

And the location is

: At Jl. Pasir Kaliki
No. 144

Sketch of the room

1st Floor

Sketch of the room

2nd Floor

Theme of our room

The Power of PowerPoint - thepopp.com

1
7

Location Map

Marketing Mix
PROMOTION

PLACE

PRODUCT

PRICE

Background of Product

In Indonesia, Tenggiri fish is easy to be found

Tenggiri is full of nutrition
There are many types of food from tenggiri with variants creations

PRODUCT

PRICE

Food :

Drinks :

Rp. 15.000 Rp. 25.000

Rp. 10.000 Rp. 15.000

Promotion

Product Analysis

Advantages

Disadvantage
s

Competitor Analy
sis
Kafetaria 170

Advantages

Disadvantages

Gallass Cafe
Positioning
Targeting
Segmenting

01

02

03

Financial
No
.
1.
2.
3.
4.
5.
6.
7.

Rincian
Rent
Renovation
Supplies and Equipment
Utilities
Raw materials
Licencing fees
Opertional cost for a

Biaya (Rp)
550.000.000
100.000.000
77.723.900
4.323.000
7.202.600
200.000
18.900.000

No.

Information

Cost (Rp)

Total Revenue of sales

1.231.200.000

Total fixed cost per year

1.015.307.200

758.348.600

Net Profit

215.892.800

month
TOTAL

Thank You