UNIT 1

INTRODUCTION
TO
CYBERPRENEUSHIP

Notes By : Farihan Elyana Bt Zahari

LESSON LEARNING OUTCOME:

1. Define the meaning of cyberpreneurship
2. Identify the difference between conventional entrepreneur and cyberpreneur.
3. Identify sources of entrepreneurial ideas.
4. Determine entrepreneurial ideas.
5. List characteristic of successful cyberpreneur
6. Describe the current and future challenges and opportunities of cyber
business
7. Identify business opportunities in a given scenario

Notes By : Farihan Elyana Bt Zahari

What is Cyberpreneurship ?

Cyberpreneur
Generally is an entrepreneurs who make money by
selling product through the Internet.

Cyberpreneurship
In this case the entrepreneur to do promotions using
electronic brochure which is known as copywriting.
Sales of products and services on the Internet.

Copywritin
g ??

Notes By : Farihan Elyana Bt Zahari

What is cyberpreneur?

-combination of the words cyber and enterpreneur.

-meaning has 2 :1) an enterpreneur who has online based bussiness on the internet that targets international consumers.
2) is someone starting or running a bussiness in cyberspace and the internet.

What is enterpreneur?

What is cyberpreneurship?

-is any person who starts a bussiness enterprise with the intent on seeing it become
successfull and working towards that end.
-varies from organization which merely promotes itself by using an electronic brochure
called a home page on the internet, to companies and organizations which sell their
products and services through the use of electronic mail (email) on the internet.

Technopreneurs?

-Technopreneurs are entrepreneurs who are into the core businesses involving
technology-based industries. They make use of technology to come out with new or
innovative products through a process of commercialization.

Notes By : Farihan Elyana Bt Zahari

Conventional Entrepreneur vs
Cyberpreneurship

Notes By : Farihan Elyana Bt Zahari

Sources of entrepreneurial
ideas
primary sources
Small /big group
observations behavior

experiments New invention

interviews
Surveys

Face to face

questionnaires
Notes By : Farihan Elyana Bt Zahari

Sources of entrepreneurial
ideas
Secondary source
Reliable
existing data

Reference

existing data which is reliable.

reference such as publish

information from then

Mass media advertisement and information

in the newspaper, magazines
and electronic
and internet.
media

Notes By : Farihan Elyana Bt Zahari

How to get idea in business ?

a) Recognizing customer
needs and wants

c) Performing self-assessment

b) Analyzing or scanning
the environment

demographics,
population structure,
income, and taste

Study on local resources

New government
policies and regulations

Import and export data

e) Matching societal values,

communitys response or
peoples acceptance

Industrial linkage

Development projects
by the public and
private sectors
Technological
breakthrough

d) Screening or
choosing business
opportunities

Experience

Competition

Knowledge

Legality

Skills

Fixed capital
requirement, working,
capital and growth
opportunities

Financial ability
Interest

Mass media and

electronic media

f) Preparing or constructing
a business plan

Networking

Notes By : Farihan Elyana Bt Zahari

Business risk,
financial risk such as
credit, cash liquidy,
loan and currency
exchange

Seeking Feedback
Internal focus of control

Committed

Opportunity Orientation

Initiative & Responsibility

Confidence & optimistic

Moderate risk taker

Flexible

Characteristics of
Successful Cyberpreneurship

Energetic

knowledge

Independent & an
organizer

Creative & Innovative

Ability to set vision

Drive to achieve

Tolerance for failure

Challenges of cyber business

Keeping up
with the
market
Cash flow
and
financial
manageme
nt

Planning
ahead

Problem
solving

Right
system

Skill and
attitude

Notes By : Farihan Elyana Bt Zahari

APPROACHES TO SEEKING A
BUSINESS IDEA

There are several approaches of seeking business ideas

Fulfilling

needs and interests

Analysing

life problems

Diversifying
Observing
Using

changes in the community

the latest technology

Observing
Hole

the usage of goods

and establishing a network

in market .Example: Airway, slimming

Notes By : Farihan Elyana Bt Zahari

SLIMMING

Pill

Spray

Beverages

Food

Tips

Celebrity fitness example Kevin

Personal trainer

Fitness trainer

Gym

lotion

Notes By : Farihan Elyana Bt Zahari

HOW TO GET IDEA IN BUSSINESS

My expertise list

My hobby

Tanya kawan, apa kelebihan saya

Notes By : Farihan Elyana Bt Zahari

Discuss in group

Type of business you will involve. Explain detail about

product. Need to present in class

Notes By : Farihan Elyana Bt Zahari