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ENGINEERING ECONOMY
Engineering Economy
A discipline concerned with the
systematic evaluation of the costs and
benefits of proposed technical and business
projects and ventures.
This involves formulating, estimating,
and evaluating the expected economic
outcomes of alternatives designed to
accomplish a defined purpose.
Services
1. Services are non-tangible in nature i.e.
they can neither be seen nor be touched.
2. There is no time gap between the
production and consumption of services. That is
why they are produced and consumed
simultaneously.
3. Services cannot be stored.
4. Transfer of service is not possible.
Consumer goods
Consumer goods are those goods, which
satisfy the want of consumer directly. They are
goods, which are used for consumption. For
example bread, fruits, milk, clothes etc.
Producer goods
Producer goods are those goods, which satisfy
the want of consumers indirectly. As they help in
producing other goods, they are known as producer
goods. For example machinery, tools, raw materials,
seeds, manure and tractor etc are all example of
producer goods.
TYPES OF COMPETITION
Perfect competition exists when there are
so many buyers and sellers that no single
buyer or seller can unilaterally affect the
price on the market.
Imperfect competition exists when a single
buyer or seller has the power to influence
the price on the market.
2. Monopoly
a. One producer
b. Considerable power over price
c. Unique product
d. Very high barriers to entry
3. Monopolistic competition
a. Many firms
b. Differentiated products (is in general a
strategic marketing goal) products are close
substitutes to each other; we talk about a
product group if similar products
c. Demand curve not completely flat Firms
do not react to each others actions (because
there are so many)
d. Easy entry and exit
Examples: shirts, candy bars, restaurants,
4. Oligopoly
a. Few sellers dominate the market
b. Mutual interdependence
c. Repeated interaction