DOVE REAL

BEAUTY

Digital Case Study

Unilever IT Reboot

Requisites:

Technical Skills & Expertise

Initial Investment High
Data Management System
Outsourcing Agreements

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What so fa

Mobil
e App

Virtual
Reality

LED
Scree
ns

Tablet
s

Facebo
ok
Profile
Picture

DOVES MIRROR FOR TRUE

BEAUTY
1. Use of Touch and Voice enabled LEDs/Tablets
2. Placed in front of the Girl/Woman
3. Image Processing to recognize the face
4. A short inspiring story of the woman/girl will be told
5. Data collected from local schools or panchayats
6. Focus on setting these Interactive LEDs/Tablets in rural India
7. Technology : Artificial Intelligence, Image processing
8. User can ask questions from the AI to create a connection
9. Live chat with an expert to express their concerns(depression/harassment)

VR
Campaigning at shopping malls and places
frequently visited by women
Family members or friends share a small story (
Photos & Videos) of the most beautiful woman
in their life.
Take them down their memory lane by showing
them a video through virtual reality

Thank them and praise them for their beautiful

act which spread smiles.
Challenges:Huge Investment
Prepare the story well before time

BEAUTY AROUND

Female Population
300000

652 million
female
population of
India
Rural and
Urban women

Every Women
is Beautiful.

So:- 18 to 81

2650000

Target
Current Reach

MOBILE APP

Developing a
Get experts'
mobile app
suggestions
especially for
on minor skin
women where
problems
they can:-

Share their
stories and
suggestions
and what
beauty
means to
them

A campaign
will be
Every week a started where
Every
story of a
they will click
morning they woman from and share a
will receive a
that
picture of
nice message community
theirs which
as a
will be shared they consider
notification
with other
can define
members.
what beauty
means for
them

Tie up with
electronic
gadget
producing
companies
like LG,
Samsung

Can show
small videos
on LED
screens in
places like
malls,
Railway
Stations,
Airports

Example:- a
small video
of 15-20
seconds can
be shown at
the traffic
signals while
the light is
red

Challenges:Finding the right partners to collaborate with

A campaign on Facebook where in women will change their profile

picture depicting their beauty

SCOPE
OF
IMPRO
VEMEN
TS