FINAL REPORT

BUSINESS MANAGEMENT & ENTREPRENEURSHIP

BCM 2010
2014

FLYING MOOSE CLOTHING

INTRODUCTION
GROUP

NAME:

Flying

Moose

TASK:
Create a Final Report or Proposal a Group of Peoples
Write And Propose A Business Plan For Our Entrepreneuship Activity
OBJECTIVES:
To create a business plan that fully utilize the MMU facilities, or we also
have the option to provide a service that based on our skillset and proficiencies.
TYPE OF BUSINESS PLAN: Full-profit business plan
BUSINESS PLAN:
Involved an apparel product selling, called Flying Moose apparel.
To fully emphasise our advertising and graphic design skills.

EXECUTIVES SUMMARY
COMPANY BACKGROUND
Flying Moose was founded in June 2014 as a private limited company.
Currently the leading apparel designer company, established on the belief that
there is a critical need for a new line of apparel products in the market.
Believe in being the trendsetter and entrepreneur in our apparel designing.
MANAGEMENT TEAM
Combines the experience of various designer and an advisory board with
extensive background in managing and developing successful businesses
within the apparel industry.
Flying Moose currently has three designer .
In the process of identifying and hiring additional staff which will be involved
in product development, client interaction and design execution.

EXECUTIVES SUMMARY
BUSINESS IDEA
To create a new line of apparel product within low tier price range so that the
product that we made is fresh but still within consumer expected price range.
ORGANIZATION STRUCTURE
NAMES

POSITIONS

1. Mohamed Khairul Anam

Director/Project Manager

2. Nur Hanisah binti Abdul Thani

Deputy Director/Secretary

3. Nur Ilya Khairiah binti Alias

Finance Manager

4. Farah Amirah binti Safwan

Head of Operations Division

5. Nurasyikin binti Moktar Yassin

Head of Marketing Division

6. Sofia Hanis binti Mohd Uzir

Head of Human Resource

MARKETING PLAN
PRODUCT
Major Design

COMPETITIVE COMPARISON
Flying Moose Apparel has a number of advantages that will allow us to build
our brand identity, add value to our merchandise and build a loyal customer base.
We will be the first Malaysian owned apparel retailer in Cyberjaya, Malaysia.
The 'Flying Moose Card entitle customers to a 15% discount with every purchase.
We will offer clothing to fit plus-size women and big and tall men.
We will create a sense of style and bonding with the target audience by
offering products with our own set of trend and style.
Our location is central to our target customer base (in MMU Cyberjaya)
We will maintain a detailed record on each customer, logging addresses,
their purchases, size, and brand for customer follow-up and in-house
promotional purposes.

MARKETING STRATEGY
PRODUCT
Target Marketing:
Teenagers and young adult
( Someone who prefer a brand with it own original style and design )
Unique Selling Proportion:
Flying Moose apparel were solely design based on our company mascot,
which a moose that can fly.
Simple yet cute approach is what we believe to be the strengh of our line
of apparel.

MARKETING STRATEGY
PRICE
Fixed price range for our apparel.
A cotton-based singlet and T-shirt: RM20 - RM40
Long sleeve T-shirt: RM 40 - RM 50
Customer with a membership card will receive 10% discount on every line of
our product when they made their purchase.
*This discount is used to attract new as well as loyal customer of our product

PLACE
The physical place located in Centre Food Court of MMU because it is a place
where most teenagers and young adult usually hangout.
Customers can buy our products conveniently after their classes.

MARKETING STRATEGY
PROMOTIONS
Booth in University
Appearance has been a part of students priority because it is important for
them to dress up and look sharp.
Some students might be too busy with their assignment and dont have enough
time to survey around for a new clothing.
Leaflet in the counter
By carefully choosing the right people to pass the leaflet, and at the right
timing, we can directly make them informed about our products and brand.

MARKETING STRATEGY
PROMOTIONS
Distributed Flyers
Estimated 2,000 full-color postcard flyers with a 10% coupon will be
distributed throughout Klang Valley area: convocation event, two weeks prior
to the grand opening event.
Spot Radio Advertisements
On two local FM radio station, Hitz.FM and ERA.FM
Website & Social Media
By carefully choosing the right people to pass the leaflet, and at the right
timing, we can directly make them informed about our products and brand.

WEBSITE DESIGN

SOCIAL MEDIA

SOCIAL MEDIA

BROCHURE DESIGN

OPERATIONAL PLAN
PREMISES
It is vital that the travel business has both a storefront facing onto the main
pedestrian street and a visible separate entrance.

CHOICE OF LOCATION AND PREMISES

We intend to locate within the existing MMU Cyberjaya Centre Food Court,
the place close to the student centre with a high density of both residential
and student premises.
The pavement is wide, so people can stand and look in the window without being
in the way of other pedestrians.

OPERATIONAL PLAN
HOURS OF OPERATION
The telephone lines will be staffed 24 hours a day by live operators.
During the period from 9 am to 6 pm, this will be done mostly by our staff.
Overload calls during the day and after-hours calls will go to our live
telemarketing bureau.
Provide a friendly service.
Our clients will mostly be busy students/young adult, off-peak-hours access to our
services is also a key way in which we can differentiate ourselves from other travel
agencies.

OPERATIONAL PLAN
EQUIPMENT
Renting an integrated telephone/database system from the outset. This will allow
up to ten sales staff to answer calls and have full on-screen data on clients and
products.
To have full access to all relevant data speedily and efficiently.

STAFFING
From the outset all staff will have job descriptions, a career and training history file,
and a record of employee reviews.
New staff will take the our agency Psychometric Aptitude Test and then spend time
with each member of the Flying Moose team.

LOGO DESCRIPTION

This logo is created with the idea of inventing a t-shirt legacy that would soar
high and wide even in International market.
The moose bring of an image of strength to not giving up and
capable of flying high to chase our objectives.

FINANCIAL PLAN
FINANCIAL PLAN
Are expected to be moderate and the cash balance will always be positive.
Accept cash, cheques, and all major credit cards.
Marketing and advertising will remain at or below 5% of sales.
Profit will be use to expand the business, buy more equipment and
increasing tshirt stock.
Renting fees for university ground are expected to be lower compared to any shopping
lot outside, hence we are able to save more money and increasing our startup capitals.

Budget Operations
Working Capital Source

6 * RM 1500 = RM9000 total

Heat Transfer Machine

1 * RM 3500

RM 3500

Silkscreen Printing Table

5 * RM 300 = RM 1500

RM 1500

Custom Made Block

5 * RM 50 = RM250

RM 250

T-Shirt Stock

100 * RM 5 = RM500

RM 500

DIY Printing Kit

2 set * RM 350 = RM700

RM 700

Shop Rent

RM 500 per month + 2 months

deposit = RM 1500

RM 1500

Advertising & Promotion

RM 500

RM 500

TOTAL

RM 8450

Since we are a small startup company, all of our budget came from the contribution
of our Board of Director itself, which consist of 6 people total.

RISK EVALUATION
TYPE OF RISK
Either unprepared or under prepared for opening.
Poor service or product quality discourages customers from returning
Unable to maintain the quality customers expect on return visits
Decreasing word-of-mouth advertising and leading to poor revenues

Flying Moose will be as prepared as it can possibly be with backup equipment,

alternative suppliers and at least three month's inventory of ready stock.
Initial costs will be planned accordingly and kept to a minimum.
The company recognizes the importance of its image, first-time impressions and
customer service and it will not sacrifice this in order to satisfy the bottom line.