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Ltd
Founded in 1976
Headquartered at Gurgaun, Haryana
First plant in Perambra, Kerala in 1977
Has 4 plants in India,2 in South Africa,2 in
Zimbabwe,1in Netherlands
Acquired Dunlop Tyres International of South
Africa in 2006.
Today, is 15th largest tyre manufacturer in the
world.
Annual revenue of Rs 8.89billion; 59% revenue
from India, 28% from Europe,13% from Africa
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Industry Analysis
At present there are 40 listed companies in the tyre
sector in India.
Fragmented industry.(350 billion)
Major players are MRF, JK Tyres, Apollo Tyres & CEAT,
which account for 85 % of the organized tyre market.
The tyre industry is affected by :
o Level of industrial activity,
o Availability & cost of credit,
o Transportation volumes & network of roads,
o Execution of vehicle loading rules,
o Radialization,
o Retreading and exports,
o Raw material price.
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Competitors Analysis
Market
cap
Sales
turnover
Net profit
Total
assets
APOLLO
TYRES
3,981.80
5,490.74
198.25
2,859.55
MRF
2,956.52
7,463.74
353.98
2,643.17
JK TYRES
411.83
4,831.22
61.32
1,553.60
CEAT
366.23
22.28
1,058.11
3,516.33
OPPORTUNITIES
Early mover advantage,
large capacity.
Retreading segment
Capitalization of European
distribution network.
Off highway tyre
segment of India and
Europe.
New markets in Africa,
tapping the potential of
Dunlop brand.
Potential markets in south
America , Australia,
Eastern Europe.
THREATS
Slowdown in Indian
economy(rising interest
rates)
Competition from global
players(Michelin and
Bridgestone)
De-growth in truck cross
ply segment
Volatility in raw material
prices
Country and currency
risks in Africa.
Economic downturn in
Europe
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Competitive Advantage
They manufacture best priced, best-produced and
best-designed quality tyres.
Raised the benchmark in design, production &
research.
Has a superlative stamp of customer satisfaction and
confidence because of its reliability and safety.
R&D is very efficient and good who have state-of-theart laboratory & design centre
It has come up with truck and passenger tyres that
consistently exceed customer expectations.
Eg:One such recent example is the development of XT100K, a revolutionary cross ply tyre. It is designed to
run beyond the 100,000 km mark giving it a 20% extra
mileage.
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STRENGHTS
Apollo Tyres' diversified market base across 3
continents which has enabled it to reduce its
dependence.
The presence of strong and established brands
in the Company's portfolio.
An extensive distribution network supporting
Apollo Tyres' brands and products in all its 3 key
operations.
Continued Leadership position in the
commercial vehicle tyre segment in India,
including price Leadership in the cross ply
segment.
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WEAKNESSES
Absence in the two-wheeler and three-wheeler
tyre segment in India, which is large and
continues to show good growth.
Sub-optimal production facilities in terms of
economic size in South Africa.
Market dynamics and intense competition in
some key markets do not allow passing on cost
pressures as and when reasonably required.
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14
Strategies in Action
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16
17
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BALANCE SHEET
Particular
s
2010
Net
Worth
1,726.60
Total
Debt
1,132.97
Total
Liabilities 2,859.57
Net Block 1,610.22
Total
Assets 2,859.55
2011
2012
2013
2014
Growth
%
1,895.56
2062.25
2247.89
2450.2
9.8%
1,907.97
3205.38
5385.04
9046.88
68.4%
3,803.53
5058.7
6728.07
8948.33
33.0%
2,383.58
3527.7
5220.9
7726.9
48.0%
3,803.53
5058.7
6728.07
8948.33
33.0%
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Profit &
Loss Ac
2010
2011
2012
2013
2014
Growth %
Net Sales
5,045.99
5,480.92
5946.09
6457.45
7012.79
8.6%
Raw
Materials
3,243.95
4,291.28
5664.49
7477.13
9869.81
32.0%
Power &
Fuel Cost
163.47
179.02
196.03
214.65
235.04
9.5%
Other
Manufactu
ring
Expenses
78.42
89.37
101.8
115.95
132.07
13.9%
Interest
113.54
198.66
347.5
607.7
1062.9
75.0%
Depreciati
on
122.78
147.35
176.82
212.18
254.6
20.0%
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Thank You