CHARACTERISTICS AND

TYPES OF BUSINESS
LETTER

CHARACTERISTICS

1. CORRECTNESS a
business letter should be
correct as to the facts given.
2. CLEARNESS the
business letter is easily
understood. Use simple,
exact language.

3. CONCISENESS art of
saying a thing in as few
words as possible.
4. ORDER essential
characteristic of a letter is to
have a logical organization.

5. UNITY no letter should

deal with two unrelated
subjects.
6. COURTESY expressing
friendliness and goodbreeding.

7. CHARACTER,
PERSONALITY & STYLE
encourages freshness and
originality as well as adding
personal touch.
8. TONE a letter should not
be read as pompous,
sarcastic or humble tone.

TYPES

Sales Letters start off with

a very strong statement to
capture the interest of the
reader.
Order Letters are sent by
consumers to a manufacturer
to order goods or services.

Complaint Letters words

and tone may be the
deciding factor on whether
the complaint is satisfied.
Adjustment Letters
normally sent in response to
a claim or complaint.

Inquiry Letters ask a

question or elicit information
from the recipient.
Follow-up Letters usually
sent after some type of initial
communication.

Letters of
Recommendation is
usually from a previous
employer and it describes
the senders relationship and
opinion of the job seeker.

Acknowledgment Letters
act as simple receipts.
Cover Letters usually
accompany a package,
report or other merchandise
to describe what is enclosed.

Letters of Resignation
when an employee plans to
leave the job, this letter is
used.