CUSTOMER SATISFACTION FOR

WATER SOLUBLE FERTILIZER IN ANAND AND KHEDA

DISTRICT
ADVISOR:
DR. MAHESH
PRAJAPATI
ASSISTANT
PROFESSOR

SPEAKER:
PARTH PATEL
04-2531-2014
1

FLOW OF PRESENTATION

INTRODUCTION
OBJECTIVES
COMPANY PROFILE
RESEARCH METHODOLOGY
RESULTS & DISCUSSION
CONCLUSION
REFERENCES

INTRODUCTION
GUJARAT STATE FERTILIZERS & CHEMICALS LIMITED (GSFC) IS
THE FIRST JOINT SECTOR COMPANY PROMOTED BY
GOVERNMENT OF GUJARAT IN 1962.
IT IS ONE OF THE LARGEST INTEGRATED FERTILIZERS AND
PETROCHEMICALS COMPANIES IN INDIA HAVING MULTILOCATION PRODUCTION SITES.
GSFC HAS INTRODUCED SIX MOST POPULAR GRADES OF WATER
- SOLUBLE FERTILIZERS, 19-19-19, 00-52-34, 13-00-45, 12-61-00,
17:00:44 AND 00-00-50 UNDER THE BRAND SARDAR NUTRISOL
FOR APPLICATION THROUGH DRIP & SPRINKLER IRRIGATION
AND FOLIAR SPRAY.
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OBJECTIVES

TO FIND OUT AWARENESS OF THE WATER SOLUBLE

FERTILIZER.
TO FIND OUT FARMERS SATISFACTION ABOUT GSFCS
WATER SOLUBLE FERTILIZER.

COMPANY PROFILE
COMPANY: GUJARAT STATE FERTILIZERS AND CHEMICALS
LTD.
HEAD QUARTER: VADODARA, GUJARAT
RETAIL MARKETING: CURRENTLY IN 11 STATES OF INDIA
TOTAL DEPO IN GUJARAT: 60

RESEARCH METHODOLOGY
Type of Research

Descriptive Research

Sampling method

Non probability sampling

Sampling technique

Purposive sampling for the locations followed by

snowball technique to select the respondents.

Sample unit

Farmers

Sample size

100 Farmers

Sample area

Selected villages in Anand & Kheda District

Analytical tools

SPSS

Mode

of

collections

Data Questionnaires, interviews with Farmers

RESULTS & DISCUSSION

AWARENESS OF WATER SOLUBLE
FERTILIZER
Awareness

Frequency

Awareness of WSF

Percentage

100%

Yes

100

100%

100%
90%
80%
70%
60%

No

50%
40%
30%
20%

0%

10%
0%
Yes

No

TIME OF USING WATER SOLUBLE FERTILIZER

Time of using WSF

Time

Frequency

Percentage

57%

60%

<1 Year
1-2 Year

0
7

0
7%

50%
Percentage
40%

36%

30%

2-3 Year

36

36%

20%

7%

10%

>3 Year
Total

57
100

57%
100

0%

<1 0%
Year

1-2 Year

2-3 Year

>3 Year

Year

TYPE OF IRRIGATION FACILITY

Types of irrigation facility

Time

Frequency

Percentage
35%

Drip, Furrow,
Flood Drip

7%

33%
29%

30%

Percentage
25%

Drip, Furrow

14

14%

Furrow

17

17%

Flood Drip

29

29%

20%

17%
14%

15%

7%

10%
5%

Drip

33

33%

Total

100

100

0%

Irrigation Facility

FROM WHERE FARMERS KNOW ABOUT THE GSFCS WSF

From where farmenrs know about GSFC's WSF

Place
GSFCs Farmer
Meeting

Frequency
6

Percentage
6%

70%

64%

60%
50%
Percentage
40%

Krishi Jivan
Other (From
Other Farmer)

8
22

8%
22%

30%

22%

20%
8%

6%

10%
0%

GSFC Depo

64

64%
Place

Total

100

100

10

WHICH COMPANYS WSF FARMER PREFERS MOST

Name of company from where farmers purchase WSF

Company Name

Frequency

Percentage

60%

57%

50%

GSFC, GNFC

7%

GSFC, IFFCO

9%

Other (Private
Company)

12

12%

GSFC, Other
Private company

15

40%
Percentage

30%

20%

10%

15%

15%

12%
7%

9%

0%

Name of the Company

GSFC

57

57%

Total

100

100
11

WHY FARMERS PREFER OTHER COMPANYS

WATER SOLUBLE FERTILIZER?
According to the price other private company provide Water Soluble Fertilizer to the
farmer in cheaper prices than the GSFC.
According to the quality some farmer said that the quality of GSFCs Water Soluble
Fertilizer and other private companys Water Soluble Fertilizer such as IFFCO, GNFC,
and other is same and price is different.
According to the service other private company provide better service to the farmer than
the GSFC. Services provided by the other company to the farmer like to provide
transportation facility, discount facility, and some company provide home delivery
system.
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FERTIGATION METHOD USING BY THE FARMERS FOR

APPLICATION OF THE WSF

Fertigation

Frequency

Fertigation Method

Percentage

Method

57%

43%

Drip Irrigation

43

43%

Foliar Spray

57

57%

Total

100

100
Drip irrigation

Foliar Spray
Fertigation Method

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WSF WHICH FARMERS WOULD LIKE TO USE MOST

Types of WSF
19:19:19, 13:0:45,
0:0:50, 0:52:34

Frequenc Percentag
y
e
7

7%

Types of WSF which farmers would like to use most

35%

32%

30%
25%

Percentage

19%

21%

20%

19:19:19, 13:0:45,
0:0:50, 17:44:0

10

19:19:19, 13:0:45,
0:0:50, 12:61:0

11

19:19:19, 13:0:45,
0:0:50, 17:44:0,
12:0:61

19

19:19:19, 13:0:45,
0:0:50, 17:44:0,
0:52:34

21

10%

15%
10%

11%

10%

11%
7%

5%
0%

19%
Types of WSF

21%
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OUT OF FARMERS ANNUAL DEMAND WHAT % PURCHASE FROM GSFC

Percentage of purchase

Percentage of
Frequenc Percentag
purchase of WSF
y
e
from GSFC

51%

25-50%

12

12%

50-75%

37

37%

75-100%

51

51%

12%

Total

100

100

25-50%

37%

50-75%

75-100%

Percentage of purchase

15

QUALITY OF WSF SUPPLIED BY GSFC

Quality of WSF supplied by GSFC

Quality Frequenc Percenta

y
ge
Bad

3%

Average

18

18%

Best

35

35%

Good

44

44%

44%
35%

18%

3%
Bad

Total

100

100

Average

Best

Good

Quality

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PURCHASE LOCATION
Location

Frequenc Percentag
y
e

Mandli

Retailer
GSFC Depo,
Distributor
GSFC Depo,
Retailer

10

10

19

19

GSFC Depo

63

63

Total

100

100

Purcahse Location
63%

19%
3%

5%

10%

Purcahse Location

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CONSISTENCY OF QUALITY
Consistency of
Quality

Frequen Percentag
cy
e

Lowest

2%

Low

6%

Medium

23

23%

Highest

31

31%

High
Total

38
100

38%
100

Consistency of Quality
38%

40%

31%

35%
30%

23%

25%
Percentage
20%
15%

6%

10%
5%

2%

0%

Lowest

Low

Medium

High

Highest

Consistency

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PACKAGING OF WSF
Packaging of WSF

Packaging
Good

Frequenc Percentag
y
e
12

56%

12%
32%

Very Good

56

56%

Excellent

32

32%

Total

100

100

12%

Good

Excellent

VeryGood

Packaging Rate

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FARMERS EXPECTATION MEETS FROM WATER SOLUBLE FERTILIZER

Expectation meets from WSF

Expectation
Rate
Frequenc Percentag
y
e
11-40%

7%

41-80%

81

81%

81-100%

12

12%

Total

100

100

81%

7%
11-40%

12%

81-100%

41-80%

Expectation Rate

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CONCLUSION
ACCORDING TO THIS SURVEY ALL THE FARMERS ARE AWARE ABOUT THE
WATER SOLUBLE FERTILIZER AND HOW IT WILL BE APPLY INTO THE FARM.
ALL FARMERS KNOW ABOUT THE ALL SIX TYPE OF WATER SOLUBLE
FERTILIZER WHICH IS PRODUCE BY THE GSFC.
AFTER CONDUCTED THIS SURVEY ANALYSE THAT MOST OF ALL THE
FARMERS ARE VERY MUCH SATISFIED FOR PACKAGING, CONSISTENCY OF
PRODUCT AND QUALITY OF THE GSFCS WATER SOLUBLE FERTILIZER.
81% FARMERS SAID THAT GSFCS WATER SOLUBLE FERTILIZER MEETS
THEM EXPECTATION BETWEEN 41-80%, IT MEANS MAJORITY OF THE
FARMERS ARE SATISFIED FOR THE WATER SOLUBLE FERTILIZER.

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REFERENCES
DEPARTMENT OF FERTILIZERS, MINISTRY OF CHEMICALS AND FERTILIZERS,
GOVERNMENT OF INDIA, INDIAN FERTILIZER SCENARIO 2013 PP-75.
SUKUMARAN NAIR MP, (2012) INDIAS FERTILIZER MARKET, CENTRE FOR GREEN
TECHNOLOGY & MANAGEMENT, INDIA.
HTTP://WWW.GSFCLIMITED.COM (ACCESSED ON 05/06/2015)
HTTP://EN.WIKIPEDIA.ORG/WIKI/FERTILIZER/ (ACCESSED ON 28/06/2015)
HTTP://FAOSTAT.FAO.ORG/SITE/422/DEFAULT.ASPX#ANCOR/ (ACCESSED ON 01/07/2015)
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THANK YOU