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Management
Strategy
Clarify the
Organizations Mission,
Values, and
Vision
Mission
"Mission is the psychological and emotional logic that
drives an organization" (Phills, 2005, p. 22)
Mission statement explains the reason the organization
exists and therefore must be the starting point for
strategic planning
Portfolio Analysis
MacMillan
Competitive position
Attractiveness
Alternative coverage
Opportunities
(growing need for the
program)
Threats
(need not as great OR
being met by another
organization)
Strengths
Weaknesse
s
Criticism of Strategic
Planning for Nonprofit
Organizations