OUTLINE

OF THE
STRAMA
PAPER

STRAMA PAPER: TABLE OF CONTENTS

Executive Summary
Chapter 1 Introduction
Background of company
Objectives of the paper
Significance of the paper
Chapter 2 Research Design and Methodology
Chapter 3 External Analysis
3.1 Political/Governmental Analysis
3.2 Economic Analysis
3.3 Socio-Cultural/Environmental Analysis
3.4 Technological Analysis
Chapter 4 Industry and Competition Analysis
4.1 Industry Analysis
Total Market size and market share
4.2 Competition Analysis
4.3 The CPM Matrix
4.4 External Factor Evaluation Matrix (EFE)

Chapter 5 Internal Analysis

5.1 The Vision/Mission Analysis
5.2 The 7 S Model of Mc Kinzie
5.3 The Value Chain Analysis
5.4 Analysis of Statement of Finances
5.5 Summary of Competitive Advantage and
Value-Added Competencies
5.6 The Internal Factor Evaluation Matrix (IFE)
Chapter 6

Strategy Formulation

1.SWOT MATRIX
2.THE SPACE MATRIX
3.THE I-E MATRIX
4.THE SUMMARY OF MATRICES
7. PORTERS GENERIC STRATEGY
PRIORITIZATION OF STRATEGY
THE QUANTITATIVE STRATEGY PLANNING MATRIX (QSPM)

Chapter 7 Strategy Implementation

7.1 Assessing Companys Capability to Execute Strategy
7.2 Recommended Mission/Vision
7.3 Recommended Corporate Objectives
Recommended Strategic Objectives
Recommended Financial Objectives
Recommended Social Objectives
Recommended Tools for Organizational Change Plan
7.4 Recommended Business Strategies
Departmental (Functional) Programs
Operations, Sales and Marketing, Finance, HR, IT, etc
7.5 Five-Year Financial Projections and Evaluation of Strategies

Chapter 8

Strategy Evaluation, Monitoring and Control

8.1 The Strategy Map

8.2 The Balanced Score Card
8.3 Contingency Planning
Footnotes and References
Appendices

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