Market

Analysis

FLIPKART
Prepared by: Ashish Jha, Parth Amin, Sunil

Contents
Interesting Facts
Market Overview & Growth
Current Status of Company
Portfolio
Marketing Mix (4 Ps)
S.W.O.T. Analysis
Finance & Revenue
Competitors
Target Group & Sinus-Milieus
The Journey
Future Plans & Image Intended
Marketing Campaign
Recommendations

Interesting Facts
Initial Investment less than 8000 USD & Revenue more than USD
$1 billion
Operating office cost at USD 124
Sells nearly 30 products per minute
Ex-employee of Amazon Bansal duos owns a company known as
Indian Amazon

Market Overview
Operates in India only
Types of Market
Physical
Non-physical
E-commerce market in India worth more than USD 12.16 bn

Size
354 mn Internet users
More than 50 mn online shoppers
Electronics and Apparels are the biggest categories

Market Growth

Current Status of Company

Leading E-commerce player in India
Operating online since the beginning
Offers 20 mn products across 70+ categories
20,000+ employees & 26 mn Registered users
Handful of International investors (Tiger Global, DST Global, etc. )

Portfolio

Marketing Mix (4 Ps) (Contd)

Marketing Mix (4 Ps)

S.W.O.T. Analysis

(Contd)

S.W.O.T. Analysis

Finance
Flipkart receive funds approx.
USD 3.151 billion in 10 rounds
from:
Accel India,
Tiger Global,
DST Global,
Naspers,
ICONIQ Capital,
Dragoneer Investment
Group,
Morgan Stanley Wealth
Management, and many

Revenue
Revenue in Millions (INR)

50000

28000
11800
40

2008 - 09

200

2009 - 10

750

2010 - 11

5000

2011 - 12

2012 - 13

2013 -14

2014 - 15

Competitors

Flipkart

Snapde
al

Target Group
Youth population
Frequent Internet users
Discount seekers
Academic Institutes

Sinus-Milieus in India
Current Positioning
New middle class
High achiever
Adaptive Pragmatist
Target Positioning
Precarious Milieu
Escapist Milieu

The Journey

Future Plans
Developing IT Infrastructure
Developing own Logistics in order to reduce the dependency on
third party
Expansion of warehouses in various cities
More categories in products and resolve the gaps in existing
Reducing online customer traffic
Seeking more investors to retain current pace
Launch of Flipkart Flyte

Image Intended

See them at Global platform

More offline stores
Involvement in every categories except automobiles and groceries

Marketing Campaign

Recommendations
Establishment of internet connections in remote areas
More regional language options
More offline stores
Avoid overnight success strategies

References
www.flipkart.com
www.worldwidejournals.com
www.republication.com
www.slideshare.com
http://trak.in/tags/business/2015/07/28/flipkart-funding-700m15b-valuation/
www.google-images.com
Social networks

THANK YOU !!!