PBU005

4
Section: L2
Aida Afiqah binti Shaari ( 1161100049)
Ain Nabilah binti Mansor (1161101473)
Nur Adila binti Johri (1161102366)
Rajwinjit Kaur Khalae (1161100838)

Question 3:
According to a media released by CPA Australia
2016, Malaysias small business sector has had a
strong 12 months, with 69 percent of respondents
reporting that they grew over the period. In a group
of five members, find a local company (listed in
Bursa Malaysia) and complete a business analysis
about the company. The write up should include the
following:
i)
ii)
iii)
iv)
v)
vi)
vii)
viii)

Types of business
Mission and vision
Company products and services
Organization chart
No. of workers
Business entity (sole proprietorship, partnership, corporation)
Brief descriptions about the operation
Key success factor of the company

WHERE IS THIS?

Type of Business

A. Starting from Scratch

B. Buying an existing
business
C. Franchise

Type of Business

A. Starting from Scratch

B. Buying an existing
business
C. Franchise

Mission & Vision

Mission:
To exceed
customers
exceptions and our
brand promise

Mission & Vision

Vision:
To be the best fa
shion company ev
er

Company products and ser

vices
Company
Products

Padini
Authent
ic

Seeds
Padini

P & Co

Miki

Tizio
Vincci

Company products and ser

vices

Main Activities:
Clothing and Clothing

Main
Products:
Garments,
shoes,
fashion
accessorie
s

Access

ories Stores
Management of Companies a
nd Enterprises

Company products and ser

vices

Organization chart
Name
(Age)

Position

Hj Sahid bin M. Yasin 68

Chairman

Pang Chaun Yong, 64

Managing Director & Director

Tze Jet Yong, 32

Executive Director

Tze How Yong, 35

Executive Director

Lai Wah Yong, 63

Executive Director

Chin Lin Chong, 62

Executive Director

Organization chart
Sok Hiang Yeo, 40

Executive Director

Peng Khoon Lee, 63

Senior Independent Non-Executive

Director

Organization chart
PANG CHAUN
YONG
Tze
How
Yong

Lai
Wah
Yong
Tze Jet
Yong

Chin
Lin
Chong

Peng
Khoon
Lee

No. of Workers

1,762 employees

Business entity
A.

Sole Proprietorship

B.

Partnership

C.

Corporation

Business entity
A.

Sole Proprietorship

B.

Partnership

C.

Corporation

Brief descriptions about th

e operation
Padini Holdings Berhad is an
investment holding company
founded in 1979 and based in
Kuala Lumpur, Malaysia
listed on Bursa Malaysia under
the Main Market

Brief descriptions about th

e operation
Padini's
ladies'
maternit
subsidiari
shoes &
y wear
accessor
es
and
dealers
ies
accessor
dealers
of
ladies'
ies
of
shoes and
children'
ancillary
s
products
provision
garment of
dealers of
management
s
garments and
services and
ancillary
dealers of
products

Brief Descriptions About T

he Operation

Key success factor of the

company
Variety of
brand under
one store

Target
market &
market
segmentatio
n

Provides a
Promising
Quality

Marketing
Mix

Conclusion
Every company listed under Bursa Malaysia is a
corporation that makes a lot of profit
Padini Concept Store provides variety of brand under
one roof, which is a good accomplishment for a
departmental store.
Therefore, we can conclude that Padini had good
strategies in marketing their product.