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Mood Based Products

- Mood-o-Tronix Ltd.
Future CEOs who started the Company:
Mood-O-Tronix Ltd.

Smriti Chopra
10DM-156
Srikanth Konduri
10FN-109
Sumedha Nanda
10DM-159
Tushar Gupta
10DM-168
Vinayak Saksena
10HR-046
Willie Ahuja
10IB-064

Express Thy EMOTIONS

MOOD-OTRONIX Ltd.

INTRODUCTION
Mood-O-Tronix Ltd.

Electronics
Start-up
Company

Punch Line:
Express Thy
Emotions

Variety of
products to be
based on a novel

Mood-O-Tronix Ltd.

Mood-Expressing Products
T-Shirts

Bracelets

Chain
and
Lockets

Mood-O-Tronix Ltd.

Because An Idea Can Change Your Life

Introvert Individuals
Cant Express Your
Feelings
Girlfriend starts hanging
out with some other guy
One Stop Solution
EXPRESS THY
EMOTIONS

Mood-O-Tronix Ltd.

Marketing Strategy for the Product


1) Understand
the Customer

5)
Advertising

4) Define
Marketing
Mix

2) Analyse
The Market

3) Analyse
the
Competitors

Mood-O-Tronix Ltd.

Understanding the Customer


Conducted a Customer Survey
Understanding Customers
needs
Customers Views about kind of
product, we are going to launch

Mood-O-Tronix Ltd.

Mood-O-Tronix Ltd.

Mood-O-Tronix Ltd.

Mood-O-Tronix Ltd.

Mood-O-Tronix Ltd.

New Product
New Market
Fruitful Strategy: Product
Development and
Diversification

Market

Analysing The Market


Mood-O-Tronix Ltd.

Mood-O-Tronix Ltd.

Product

Existing New
Product
Developmen
Existing Penetration t
Market
Developme Diversificati
nt
on
Market New

Not much Competition for Analysing The


the product in the market
Competitors
Scenario: New Product,
New Market
Could be the price decider
in the market

Analysing The Competitors


Mood-O-Tronix Ltd.

Mood-O-Tronix Ltd.

Defining Marketing Mix

Promotio
n

Place

Price

Product

Mood-O-Tronix Ltd.

3 Mood Based
Products

T
C
U
D
O

PR

T-Shirts
Bracelets
Chain and Lockets
Changing Color
according to mood,
Concept:

Mood-O-Tronix Ltd.

Moods vs Colors
COLOUR

MEANING

Red

Anger

Blue

Coolness

Black

Stress

Grey

Nervousness and Anxiety

Brown

Restlessness

Amber

Mixed Emotions

Pink

Fear and Anxiety

Red

Adventure, Excitement and Energy

Orange

Daring

Yellow

Creativity

Green

Calm Mood

Purple

Passion

Mood-O-Tronix Ltd.

CE
I
R
P

A Normal Product with Technical


Advancements
Overall Price = Price of a
Product+ Price of the Technology
Estimated Price = Rs 900 Rs
1500
Bracelets: Estimated Price (for an
artificial bracelet) = Rs 700 Rs
1000
Chain and Locket: Estimated
Price = Rs 800 Rs 1200

Mood-O-Tronix Ltd.

E
C
A
PL

Target Customer:
YOUNGISTAN
Target Place:
Metropolitan cities,
High End Markets,
Markets Near
Colleges/Universities

Mood-O-Tronix Ltd.

Luxury Product
Promotion for product
as well as the Brand
Establish Brand
N
O
I
T
Recognition
O
M
O
R
Different Modes of
P
Advertising

Form of
Communication

Advertising
To Sell/or Build
a Brand

To Persuade an
Audience

Mood-O-Tronix Ltd.

Conventional
Non-Conventional

Forms of
Advertising
done

Mood-O-Tronix Ltd.

CONVENTIONAL ADVERTISING

PRINT MEDIA

Mood-O-Tronix Ltd.

Mood-O-Tronix Ltd.

Mood-O-Tronix Ltd.

NON-CONVENTIONAL
ADVERTISING
INTERNET
ADVERTISING

VIDEO
ADVERTISING

Facebook
Twitter
Blogspot
Orkut

Advertisements
could be
customised
according to the
target segments

INTERNET
MARKETING

Advantage:
Accessed by
people of
various age
groups

Very efficient
way

Mood-O-Tronix Ltd.

VIDEO MARKETING

Mood-O-Tronix Ltd.

THANK YOU

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