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Ashish Petkar
9595789515
Milind Thakur
8828491882
Pratiksha Bhomle
8308969847
ashishpetkar18@jbims.edu
milindthakur@jbims.edu
pratikshabhomle18@jbims.edu
Tourist profile
Present modes
of transport
Constraints
for TM
Hotels &
Restaurants
Tourists:
Foreigners &
wealthy Indians
Considerable
investment
Indian families
Buses
Starting custom
trips
Public Transport
(MSRTC)
Passengers
Buses
Reluctancy of
MSRTC
Private Transport
(buses,
minidoors)
Passengers
Unjustified to
switch from
current vehicles
Tourists exploring
India
NA
Small scale of
business
Cars
Useful to only
handfuls, huge
marketing costs
Individuals
Large families
Tours &Travels
Public
Transport
(MSRTC) head
depots
Private
Transport
(buses,
minidoors)
Govt. bodies
for promoting
tourism
No.s in
the
region
500
150
500
30000
Estimat
ed
Target
350
150
500
30000
100
Expected
value
(vehicles)
Profitability
700
Moderately
high
(Moderate
marketing)
600
Moderately
high
(Moderate
marketing)
1500
Very high
(Minimal
marketing)
200
20
Moderate
(Moderate to
high
Marketing)
Fairly high
(Minimal
marketing)
Verdict
Targeting MSRTC
TM can easily sell Winger to MSRTC
as they need such vehicles for
unplanned and seasonal passenger
demand
Serving
the
passengers
choice
A reliable and trustworthy
partner
who
can
provide
custom, quality vehicles for
public transport.
Minimal constraints as we
only have to convince MSRTC
for this deal, which isnt very
difficult. But the frequency of
repurchase is not attractive.
Pitching
directly
to
the
management
of
MSRTC,
thereby eliminating advertising
costs
and
minimizing
marketing costs. Meetings &
Presentations with officials is
the way.
Pitching directly to
the
management of hotels &
restaurants,
thereby
eliminating advertising costs
and minimizing marketing
costs. Digital marketing can
be useful in getting the
attention of target segments.
Starting
something
like
custom/ mygang trip is a
constraint for T&T industry
and so is selling Winger to
them.
Market
Winger
as
a
necessary
but
unnoticed
product.
Use
digital
marketing
as
well
as
traditional
marketing
approach. Market with the
theme A trip, made just for
your gang.
Rent-o-Winger
Problem