Is The Juice Plus+®

Business
Right For You?
By Gordon D. Hester
www.gordonhester.com
Right Opportunity = Right Culture
Simple Opportunity Analysis System

Proven

Prepared

Positioned *


* Major focus of this training

NSA Mission Statement

To build a stable and

lasting company that will
help as many people as
possible to realize their
dreams.
Jay Martin
President & Founder
Proven - NSA
 Multiple success
stories over 40 years
/ over $7 billion in
sales
Business Failure Rates
(Pre-Recession)
1 year – 50%
5 years – 80%
10 years – 96%

 Management Team
is proven in all
cycles
Giving Back
Prepared - NSA
Financially Sound
 Privately held
 Debt free

International (22 markets)

16 year product history

Long-term core
relationships in place

Sales & support systems in

place
Prepared – NSA
 Investing in Future
 Studies
 Systems
 Relationships
 Markets

 Primary Studies / Entrance

Barrier

 Voices For Company

 Credible Doctors
 Medical & Academic
Institutions
 Olympic Relationships
 NSF
 Healthcare Professionals

Pamela Benitez, MD David Katz, M.D. Richard DuBois, MD David Phillips, MD

Mitra Ray, PhD Isadore Rosenfeld, M.D. Bill Sears, MD Jim Sears, MD
 Juice Plus+ Clinical Research Affiliations
Domestic
Brigham Young University
Georgetown / UCLA
International
University of Arizona
University of California, LA
Charite University, Berlin, Germany
University of Florida
University of Maryland School of Medicine Kings College, London, England
University of Mississippi Medical Center
University of North Carolina-Greensboro Medical University of Graz, Austria
University of South Carolina
University of Texas Health Science Center
University of Texas/MD Anderson
Tokyo Women’s Medical University, Japan
Vanderbilt University School of Medicine
Wake Forest University
University of Birmingham, England
Yale University-Griffin Hospital
University of Milan, Italy
University of Sydney, Australia
University of Wurzburg, Germany

*Over $10 million invested to prove that Juice Plus+ works

 Juice Plus+ Clinical Research Underway
Researchers from…
University of Mississippi Medical Center … are investigating effect(s) of Juice Plus+ on:
Wake Forest University, funded by the National Cancer Institute of the National Institutes of
Health Pregnancy health
University of Texas/MD Anderson Cancer Center
University of Milan, Italy
Yale University-Griffin Hospital Prevention Research Center
University of South Carolina Nutritional status and various markers of cell health
University of North Carolina-Greensboro
University of Wurzburg, Germany
University of Birmingham, England
University of Birmingham, England
Nutritional status and quality of life
Charite Medical University
Ontario, Canada
Germany Nutritional status in smokers
Endothelial function

Measuring the markers of systemic inflammation in healthy adults

Exercise-related muscle fatigue
Periodontal (gum) health
Periodontal (gum) health
Healthy healing from wisdom tooth extraction
Normal activity days lost over the cold winter season
Markers of oxidation in healthy adults
Markers of skin health
Clinical Research
Proves Everyone Needs It
Timeless vs. Timing

 Provides bioavailable nutrition

 Reduces oxidative stress

 Helps support the immune system

 Helps Protect DNA

 Promotes cardiovascular wellness

Official Olympic Supplier
 Juice Plus+
3 Party Credibility
rd
NSA Positioned – Momentum Drivers

1. System Expansion (Before, Now, Future)

2. Market
3. Timing
4. Business Model
5. Expansion Possibilities

Right Decision at the Right Time with the Right Culture

NSA / Juice Plus+ Systems
Business Stages and Systems

Innovation Marketing Admin / Management

 Sales Systems

1. Home Health Parties

2. Children’s Health Foundation
3. Professional Support Programs
4. Face-to-Face w/ Juice Plus+ Tools
5. Wellness Presentations (Company Sponsored)
6. Internet Lead Systems
 Sales Support - Websites
 Personalized Juice Plus+ Websites
 www.juiceplus.com
 www.juiceplusfacts.com
 www.juiceplusreviewed.com
 www.juiceplusvirtualfranchise.com
 www.childrenshealthstudy.com
 www.juiceplus.com/events
 www.juiceplus.com/kidsvideos
 www.juiceplus.com/youtube
 Other Sales Support Tools
 DVD’s + CD’s
 Brochures / Marketing Materials (including online material)
 Connection to All International Markets
 Juice Plus+ Facebook Page
 Prevention Plus Newsletter
 Juice Plus+ Experience Magazine
 Promo Plus
 Distributor Support
(Focus: Distributor Success vs. Distributor Enrollment)

 Virtual Office
 Voice Com
 Training on All Aspects of Business (traditional and online)
 Assistance From Health and Nutritional Experts
 Corporate Business Partner Program
Customer Programs
Juice plus+ effect
 Plant the seed of “One Year” benefits - using JPCHS
 Emphasize clinical research to support health benefits
 Discuss complimentary product offer
 Establish health awareness using the 90 day survey
 Documentation Beats Conversation

Children Adults
They are eating more fruits and vegetables in 59% 69%
addition to taking Juice Plus+
They are drinking more water 67% 79%
They are eating less fast foods and drinking fewer 71% 72%
soft drinks
They are taking less prescription or over the counter 55% 42%
medication
They are missing less school work 55% 51%
They are more aware of their health in general 86% 88%
Test Market Results
Test Market Results
100 Day Email
Campaign
New Juice Plus+ Effect Brochure
 OPTIMIZING THE JUICE PLUS+® CUSTOMER EXPERIENCE

Ensure that our customer

Distributor Behavior care department is in sync
with and can support and
compliment all initiatives.

Seeks ways to connect to

our customers such that
we add to the
representative
relationship.

Seek ways to affect

Connect With Customers
representative behavior as
it relates to enhancing
customer experience.
Manage Customer
Relationships and
Communication

29
 Juice Plus Momentum Funnel
Base of Business Dashboard Readings

Prospects Prospecting (JP Effect)

Stage 1 Customer core is almost 90% of sales Customers Retention
Relationships

Distributors Business Recruiting

Stage 2 Distributor core driving business growth DNT - DD Movement toward SC position
DD - VF
VF - QB

New leadership (NMD’s @ Vienna & Phoenix)

Stage 3 Leaders to drive growth of entire NSA culture QB - SC Retention of leadership (98%)
SC - Leader Engagement of leadership
Expansion of leadership
 THE JUICE PLUS+® VIRTUAL FRANCHISE

NSA’s Role Reps’ Role

Product Research & Development
Product Manufacturing
Product Logistics
Product Marketing
Process Orders
Ship Directly to Customers
Collect Payments
Finance Payment
Pay You & Your Team
Account For All Data
Access Through Virtual Office
Prospect / Educate
Build Relationships
Share Juice Plus+
Administer Order
Follow-up
Look For Business Interest
Build a Team - Enroll
Manage a Team - Train
Inspire a Team - Appreciate
Pursue Your Dreams
Support the Dreams of Others

31
31
Stability and Projected Growth
of Global Nutrition Industry
Global Nutrition Industry 1995 – 2014e
Global Nutrition Industry Sales By Region
$270 Billion in 2008
 U.S. Nutrition Industry Sales Growth (2000 – 2017e)
$180,000 12%

$160,000
10%
$140,000

$120,000 8%

$100,000
6%
$80,000

$60,000 4%

$40,000 2%
$20,000

$0 0%
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017e

Sales ($M) Sales ($M) Growth Growth

Source: Nutrition Business Journal

 U.S. Nutrition Industry By Sales Channel

Source: Nutrition Business Journal

 U.S. Dietary Supplement By Sales Channel

MLM Component:
Growth is about 20% each year (2006 – 2008)

Source: Nutrition Business Journal

 U.S. Consumer Use of Dietary Supplements
Consumer Population % of Purchases / $ Spent / Annual Total % of Market 2008 Growth
Type (Mil) Population Month Month ($ Mil)

Heavy 10.9 4.6% 4.75 $50.09 $6,566 26.9% 3.6%

Consumers

Regular 84.1 35.3% 1.2 $12.13 $12,235 50.2% 7.5%

Consumers

Occasional 60.0 25.2% 0.6 $5.80 $4,174 17.1% 4.1%

Consumers

Rare Users 39.8 16.7% 0.3 $2.95 $1,409 5.8% 8.4%

Non-Users 43.2 18.2% 0.0 $0.00 $0 0.0% 0

Adults Total: 238.0 100.0% $24,384 100% 5.9%

Source: Nutrition Business Journal

 Main Factors Driving Nutrition
 Aging global population

 Continued growth of diabetes, heart disease, cancer and other chronic health ailments linked to poor nutritional habits

 Growing middle class in key countries (China, Brazil, India) that (1) have more money, (2) are educated on value of
health & wellness

 Regulatory changes
The Growth of The
Wellness Movement
 The S-Curve
Innovation Growth Maturity
100
90% 99% 99.9%
90
80
70
60
50
50%
40
30
20
10
.1% 1% 10%
0
 Mobile Phone S-Curve
Innovation Growth Maturity
100
90 90%
86%
2007
80
Percent of Households

70
60 58%
50% 2002
50
47%
40 2000

30
20 13%
10% 1995
10 .1% 2%
0 1990
1994 2001 2008
Source: Forrester, Census Bureau Time
 Healthcare Discontinuity
Peter Drucker Application of S-Curve To Healthcare
Alder, Richard; Physician Executive 1995

Awareness = Broken
Wellness
(System + Results)
Saturation

Chaos
Change = Solutions Confusion
Illness Being Implemented
Turmoil
Fear

Time | Energy | Money

 Conclusion: Fixing Illness Does NOT Work!
18
16
Timeline of Window = ???
14
Financially Breaking System = When, Not If
12
$ Trillions

10
8

6
Window of Opportunity
4
2
0
1980 1990 2000 2010 2020 2030
American Institute for Research Analysis of Scott-Levin
 Awareness – Chronic Disease Globally
 WHO (World Health Organization) noted that chronic diseases are the major cause of death and disability worldwide

 WHO stated that in 2008 chronic disease killed more than 35 million people annually, twice as much as infectious disease

 Chronic disease is responsible for approximately 80% of all disease and injury

 Chronic disease is responsible for over 2/3 of all health expenditures

 Impacting economics of individuals, businesses, & governments

 Worldwide media attention is driving exposure of Wellness

Important Conclusions:
1. Chronic disease is having a major economic impact on the Global Economy. That reality is driving change
2. Chronic disease is primarily preventable. That reality is driving the Wellness Movement
 Awareness – U.S.
Chronic Disease Is Major Issue
$2.5
$2.2
$2.0
$1.7 75% of Total
U.S.
$1.4
$1.5 Healthcare

More Chronic Illnesses

Patients With One or
Spending

Consumption 1.2M

U.S. Healthcare on
$1.0
$1.0
China Personal
300 M People

Healthcare
$.5
US Food

People

U.S.
$0

Amount Spent In 2007 (Trillions) McKinsey & Company, CDC, CMS

 Awareness – U.S.
Chronic Disease Projected To Grow
100%

80% By 2030
62%
60% 54% 53%
41%
40% 39%
31%
29%

Heart Disease

Hypertension

Pulmonary
Disorders

Diabetes
20%
Cancers

Mental

Stroke
0%

The Milken Institute

 Awareness – U.S.
U.S. Healthcare Data
 We know that chronic disease affects approximately 133 million Americans (45% of the population) which ultimately
leads to about 70% of all deaths in the US (2009 Almanac on Chronic Disease)

 Reality that 46+ million people are uninsured and another 38 million have inadequate health insurance - that means
1/3 of all Americans face the day without the security of knowing that medical care is available to them and their
families (PBS.org)

 Loss of productivity (workers performing sub par) and absenteeism (sick days including care-giving for others) from
chronic health issues costs over $1 TRILLION per year, and is the largest economic output associated with chronic
disease. To put this in perspective, that TRILLION could have employed 20 million people at a salary level of $50K
per year (The Milken Institute)

 We have the most expensive healthcare system in the world today. We spend 6 times more per capita on
administration than any other country, and about 30-40% of our insurance premiums go toward administration

 We rank 37th in the world for healthcare (World Health Organization)

 We spend more per capita on pharmaceutical drugs than any nation in the world

Important Conclusions:
1. The US system is one of the most economically inefficient
2. Society awareness on importance of wellness/prevention at an all time high and growing
 Awareness – U.S.
(You & Your Family)

Amount % Trend
Average Household Income $50,000 100%
Average Healthcare Costs < $15,000 > < 30% >
Average Household Taxes < $11,000 > < 21% >
Balance After Tax & Healthcare $24,000 49%

“Healthcare costs now cause a bankruptcy

in America every thirty seconds”

President Barack Obama (February 2009)

 Change - Individual
 Increasing spending in all areas of prevention (nutrition, alternative medicine, etc)
(About 3x more on alternative medicine than out-of-pocket prescription drugs)

 Eating healthier

 Getting more exercise

 Avoiding unhealthy behavior (i.e. smoking, alcohol consumption, etc)

 Proactively monitoring health (i.e. risk based screenings, blood test, etc)

 Alternative medicine now accounts for more than 11% of out-of-pocket healthcare expenses
 Change - Business
 Implementing wellness and educational programs to change behavior

 Promoting exercise programs and even paying for gym memberships

 In house gyms and medical facilities

 Weight management incentive programs

 Change - Government
 Japan – Waistline over a certain size requires nutritional counseling

 Australia – Over 60% of adults overweight. The country’s new “National Prevention Health Taskforce” issued a plan of action to ban junk food advertising on TV (estimated
savings of over $300 million per year)

 India and New Zealand – Governments are considering a “5 Ingredient Poly Pill” focused on reducing cardiovascular disease and stroke

 Mexico – 68% of adults are overweight so government launched a sweeping “Anti-Obesity Campaign”

 UK – Launched “Change4Life Initiative” in January 2009 which included a huge media blitz around eating healthy, subsidies for gym memberships, nutritional counseling
and even paying people for slimming down

 US – Sweeping healthcare reform

 The S Curve in Juice Plus+
Innovation Growth Maturity

 Proven

 Prepared
Growth

 Positioned

Can’t measure this

part of the timeline

10% 90%

1993 2009 Time

You Have The Right Business Model
For The “New Economy”
Virtual Franchise
(Hybrid Business Model)

Fr
g an
ti n ch
LM arke isi
ng
M M
o rk
tw
Ne

Corporate
 THE JUICE PLUS+® VIRTUAL FRANCHISE

MLM / Network Marketing

– Take:
• Proven business model
• No glass ceilings
• No territorial restrictions
• Unlimited income potential
• Home-based business
– Leave:
• Huge product lines
• Selling training
• Selling packages
• Disproportionate emphasis on the business
• Ulterior motives at point of sale
• Pyramid sales profile
Globally Accepted Business Model
 THE JUICE PLUS+® VIRTUAL FRANCHISE

MLM / Network Marketing

– Take:
• Proven business model
• No glass ceilings
• No territorial restrictions
• Unlimited income potential
• Home-based business
– Leave:
• Huge product lines
• Selling training
• Selling packages
• Disproportionate emphasis on the business
• Ulterior motives at point of sale
• Pyramid sales profile
 Pyramid Business Checklist
NSA Is Regulatory Example vs. Warning

 Product and Price

 No Investment Required
 Purchase and Inventory Requirements / Front End
Loading
 Sales Commission Sources (End Consumers vs.
Distributor Network)
 Buy Back Policy
 Retail Sales (% of End Consumers)
 Active Role For Distributors
 Earnings Misrepresentations
 Good Training
 Virtual Franchise – Franchising
Good
Component
1. Systemization (Sales & Support)
2. Training (All Aspects of Business)
Company Start Up Franchise Fee
3. Proven brand name product – “Visibility Campaign”
Jiffy Lube $229k - $323k $10k - $35k
Dollar Rent a Car $7.36k - $8.4m $20k - $200k
Bad
Buffalo Wild Wings $1.1m - $3m $42.5k
(2)McDonalds $995.9k - $1.8m $45k
1. Costs (Initial + Ongoing)
(4)Hampton Inn $3.7m - $13.2m $50k
Gold’s Gym $531.1k -$ 3.9m $25k

(Does not include royalties)

2. Time requirement

Recent State/Trends in Franchising

1. Fastest growing – serve “budget minded” consumers

2. Low cost set up – growing 28% per year
3. High cost set up – decreasing 1.2% per year
4. Credit markets are hurting model
5. Retention challenges are growing (16% failure rate vs. 5% in past)
 Virtual Franchise – Corporate Component
Typical Corporate Management Structure

Management Team (domestic & international)

Distributor Support
Customer Support
Manufacturing
Distribution
Research & Innovation
Accounting

Expense Allowance For Leadership (BIB)

Benefits For Leadership

Health Insurance
Dental Insurance
Disability Insurance
Life Insurance
Family Tuition Fund
Year End Bonus
 Virtual Franchise Summary

End Result:

Proven Plan B
Low Investment, High Return Business Model
Opportunity to Build a Global Business
Possibility to Build a Relationship Model That Gives You Both Income and Time
Freedom
Financial Control of Your Life
 Tenets Of Your Business Model

 Low Investment
 Low Fixed Cost
 Quick Profits
 Time Flexibility
 Relationship Income Model
 Global Marketplace
 Relationship Income Model
Business Wealth = Value x Leverage

Relationship Journey

Time + Money > Pay for Value Value > Time + Money
Start Utilization

Critical Mass

Critical Mass = Enough relationships to (1) Sustain profitability and

(2) Allow you to be paid greater than your value in the marketplace
Expansion Of The Business Model
NSA’s 22 Global Markets Now (January 2010)
Country Retail Sales Salespeople
Australia 844 Million 420,000
Austria ??? ???
Belgium 87 Million 14,231
Canada 1.18 Billion 608,778
Denmark 60 Million 60,000
Finland 206 Million 86,000
France 2.4 Billion 242,000
Germany 8.86 Billion 778,000
Ireland 62 Million 12,850
Italy 3.4 Billion 365,000
Japan 22.84 Billion 2.7 Million
Malaysia 1.03 Billion 4 Million
Netherlands 121 Million 37,218
New Zealand 136 Million 140,000
Norway 121 Million 53,800
Poland 750 Million 750,000
Singapore 264 Million 566,000
Spain 698 Million 145,099
Sweden 244 Million 75,000
Switzerland 237 Million 6,918
United Kingdom 3.6 Billion 419,500
United States 29.6 Billion 15.1 Million
 Observations - Now

 In 22 out of 239 countries (9%)

 16 of 22 markets are in Europe
 Minimal saturation in current markets

Far East (big markets) Europe (big markets)

Japan Germany
Singapore France
Italy
UK
Poland
Spain
NSA Missing Major Billion Dollar Markets (January 2010)

Country Retail Sales Salespeople

Argentina 1.17 Billion 714,000
Brazil 10.1 Billion 2 Million
Colombia 1.5 Billion 867,000
Mexico 4.4 Billion 1.9 Million
Korea 7 Billion 3 Million
Russia 2.9 Billion 4.4 Million
Taiwan 1.64 Billion 4.1 Million
Thailand 1.6 Billion 5.4 Million
*China No Data No Data
*India 586 Million 1.9 Million

*Large forecasted growth markets

 Observations - Future

 Major Future Markets

Far East Pacific Basin Central / South America

China South Korea Brazil
Russia Taiwan Mexico
India Thailand Argentina
Columbia
 Juice Plus Business Points
 Proven by science, sales and global market success

 Affordable to the masses

 Marketed in a proven international business model

 Entrance barrier driven by regulatory changes

 Timing of wellness, nutrition and Juice Plus are in early stages of long-
term trends driven by real demand

 Growing trend toward owning a business, especially a home based

business
Why Now