Balanced ScoreCard

–
“Translating strategy into
action”

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 HELLO!
Today you will learn about BSC from
Elena and Mircea

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 I. The Airplane
II. Balanced Scorecard – The
concept
III. Business models
IV . AIESEC Business model
V .Our Balanced Scorecard

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I. The Airplane

Imagine entering the cockpit of a modern jet airplane and

seeing only a single instrument there, let’s say the airspeed
indicator. How would you feel about boarding the plane?

We suspect that you would not board the plane at all! 

Conclusion: No pilot would dream of guiding a complex vehicle

like a jet airplane through crowded air spaces, with only a
single instrument.

Managers, like pilots, need instrumentation about many aspects

of their environment and performance to monitor the journey
toward excellent future outcomes.

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II. Balanced Score Card – The
concept

Most scientist say that: “The Balanced Scorecard provides managers

with the instruments they need to navigate to future competitive
success.

More than this, the Balanced Scorecard translates an organization’s

mission and strategy into a comprehensive set of performance
measures that provides the frame work for a strategic measurement
and management system.

Wikipedia says: The Balanced Scorecard (BSC) is a

performance management tool for measuring whether the smaller-scale
operational activities of a company are aligned with its larger-
scale objectives in terms of vision and strategy.

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II. Balanced Score Card – The
concept
The composing parts of a BSC:

CSF’s a.k.a. Critical Success Factors – is a business Advocate term

for an element which is necessary for an organization or project to
achieve its mission. They are the critical factors or activities required
for ensuring the success of your business.

EX : Financial Sustainability, Managing Talent

KPI’s a.k.a. Key Performance Indicators - are financial and non-

financial measures or metrics used to help an organization define and
evaluate how successful it is, typically in terms of making progress
towards its long-term organizational goals

EX : Failure Rate of students, Collection of bad debts within customer

relationships
PPI’s a.k.a. Process Performance Indicators –These tend to be
at an operational level and reflect either key metrics of a
specific end to end process or at a specific process point

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 III. Business models
How the business perspectives are arranged in a
Scorecard is adjusted to the business logic of
the organization

Finance
Finance Finance
Finance Customer
Customer

Customer
Customer Process
Process Process
Process

Innovatio
Innovatio Innovatio
Innovatio
Employee
Employee Employee
Employee
nn nn

Finance
Finance Finance
Finance

Traditionally , for
profit Customer
Customer Society
Society Customer
Customer
organizations the
perspectives are Process
Process Process
Process

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arranged as
Employee
Employee Innovatio

B
Innovatio Employee
nn Employee
IV. AIESEC Business model

Business
Logic of AIESEC
THE WAY WE DO Our new understanding…
IT

•Our IT platforms and members build the capacity needed to

execute our internal processes

CUSTOMERS SUSTAINABILITY •The excellence of our processes enable the organization to

run its operations to fulfill the needs of our customers
ensuring the financial sustainability of AIESEC
•
•By providing leadership experiences, international
INTERNAL exchanges and a global learning environment, we develop
PROCESSES
individuals for a positive impact on society
•
•The new business logic drives the operations and strategy

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of the organization towards the AIESEC Way
LEARNING &
CAPACITY

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 IMPACT
HIGH VOLUME OF HIGH QUALITY @XPS

THE WAY WE DO IT
INCREASING GENERATING
PROVIDING HIGH QUALITY AIESEC XPS
EXCHANGE XPS LEADERSHIP XPS
V. Our Balanced Scorecard

SUSTAINABILITY
OPPORTUNITIES
CUSTOMERS

CAPITALISING ON
OFFERING THE RIGHT OPPORTUNITY FOR OUR MEMBERS EXTERNAL
NETWORKS, MARKETS ANDPOSITIONING FOR STUDENTS AND ORGANISATIONS FINANCIAL SUSTAINABILITY
ISSUES

MARKET AND RELATIONSHIP MANAGEMENT

INTERNAL PROCESSES

RELATIONSHIP MANAGEMENTMARKET ANALYSIS

MARKET ANALYSIS
WITH PARTNERS AND ALUMNI

ADMINISTRATIVE MANAGEMENT

GOVERNANCE & ACCOUNTABILITY MANAGING INFORMATION PLANNING & REVIEW

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RNING & CAPACITY

B
MEMBERSHIP

RECRUITMENT & INDUCTION MANAGING TALENT IT INFRASTRUCTURE

 IMPACT
HIGH VOLUME OF HIGH QUALITY @XPS

THE WAY WE DO IT
INCREASING GENERATING
PROVIDING HIGH QUALITY AIESEC XPS
EXCHANGE XPS LEADERSHIP XPS
FINANCE

SUSTAINABILITY
OPPORTUNITIES
CUSTOMERS

CAPITALISING ON
OFFERING THE RIGHT OPPORTUNITY FOR OUR MEMBERS EXTERNAL
NETWORKS, MARKETS ANDPOSITIONING FOR STUDENTS AND ORGANISATIONS FINANCIAL SUSTAINABILITY
ISSUES

MARKET AND RELATIONSHIP MANAGEMENT

INTERNAL PROCESSES

RELATIONSHIP MANAGEMENTMARKET ANALYSIS

MARKET ANALYSIS
WITH PARTNERS AND ALUMNI

ADMINISTRATIVE MANAGEMENT

GOVERNANCE & ACCOUNTABILITY MANAGING INFORMATION PLANNING & REVIEW

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RNING & CAPACITY

B
MEMBERSHIP

RECRUITMENT & INDUCTION MANAGING TALENT IT INFRASTRUCTURE

 THE WAY WE DO ITIMPACT
HIGH VOLUME OF HIGH QUALITY @XPS

INCREASING GENERATING
PROVIDING HIGH QUALITY AIESEC XPS
EXCHANGE XPS LEADERSHIP XPS
COMUNICATION

SUSTAINABILITY
OPPORTUNITIES
CUSTOMERS

CAPITALISING ON
OFFERING THE RIGHT OPPORTUNITY FOR OUR MEMBERS EXTERNAL
NETWORKS, MARKETS ANDPOSITIONING FOR STUDENTS AND ORGANISATIONS FINANCIAL SUSTAINABILITY
ISSUES

MARKET AND RELATIONSHIP MANAGEMENT

INTERNAL PROCESSES

RELATIONSHIP MANAGEMENTMARKET ANALYSIS

MARKET ANALYSIS
WITH PARTNERS AND ALUMNI

ADMINISTRATIVE MANAGEMENT

GOVERNANCE & ACCOUNTABILITY MANAGING INFORMATION PLANNING & REVIEW

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RNING & CAPACITY

B
MEMBERSHIP

RECRUITMENT & INDUCTION MANAGING TALENT IT INFRASTRUCTURE

 IMPACT
HIGH VOLUME OF HIGH QUALITY @XPS

THE WAY WE DO IT
INCREASING GENERATING
PROVIDING HIGH QUALITY AIESEC XPS
EXCHANGE XPS LEADERSHIP XPS

SUSTAINABILITY
OPPORTUNITIES
CUSTOMERS

CAPITALISING ON
FINANCIAL SUSTAINABILITY
OGX

OFFERING THE RIGHT OPPORTUNITY FOR OUR MEMBERS EXTERNAL

NETWORKS, MARKETS ANDPOSITIONING FOR STUDENTS AND ORGANISATIONS
ISSUES

MARKET AND RELATIONSHIP MANAGEMENT

INTERNAL PROCESSES

RELATIONSHIP MANAGEMENTMARKET ANALYSIS

MARKET ANALYSIS
WITH PARTNERS AND ALUMNI

ADMINISTRATIVE MANAGEMENT

GOVERNANCE & ACCOUNTABILITY MANAGING INFORMATION PLANNING & REVIEW

S
C
RNING & CAPACITY

B
MEMBERSHIP

RECRUITMENT & INDUCTION MANAGING TALENT IT INFRASTRUCTURE

 IMPACT
HIGH VOLUME OF HIGH QUALITY @XPS

THE WAY WE DO IT
INCREASING GENERATING
PROVIDING HIGH QUALITY AIESEC XPS
EXCHANGE XPS LEADERSHIP XPS

SUSTAINABILITY
OPPORTUNITIES
CUSTOMERS

CAPITALISING ON
OFFERING THE RIGHT OPPORTUNITY FOR OUR MEMBERS EXTERNAL
NETWORKS, MARKETS ANDPOSITIONING FOR STUDENTS AND ORGANISATIONS FINANCIAL SUSTAINABILITY
ER

ISSUES

MARKET AND RELATIONSHIP MANAGEMENT

INTERNAL PROCESSES

RELATIONSHIP MANAGEMENTMARKET ANALYSIS

MARKET ANALYSIS
WITH PARTNERS AND ALUMNI

ADMINISTRATIVE MANAGEMENT

GOVERNANCE & ACCOUNTABILITY MANAGING INFORMATION PLANNING & REVIEW

S
C
RNING & CAPACITY

B
MEMBERSHIP

RECRUITMENT & INDUCTION MANAGING TALENT IT INFRASTRUCTURE

 IMPACT
HIGH VOLUME OF HIGH QUALITY @XPS

THE WAY WE DO IT
INCREASING GENERATING
PROVIDING HIGH QUALITY AIESEC XPS
EXCHANGE XPS LEADERSHIP XPS

SUSTAINABILITY
OPPORTUNITIES
CUSTOMERS

CAPITALISING ON
FINANCIAL SUSTAINABILITY
ICX

OFFERING THE RIGHT OPPORTUNITY FOR OUR MEMBERS EXTERNAL

NETWORKS, MARKETS ANDPOSITIONING FOR STUDENTS AND ORGANISATIONS
ISSUES

MARKET AND RELATIONSHIP MANAGEMENT

INTERNAL PROCESSES

RELATIONSHIP MANAGEMENTMARKET ANALYSIS

MARKET ANALYSIS
WITH PARTNERS AND ALUMNI

ADMINISTRATIVE MANAGEMENT

GOVERNANCE & ACCOUNTABILITY MANAGING INFORMATION PLANNING & REVIEW

S
C
RNING & CAPACITY

B
MEMBERSHIP

RECRUITMENT & INDUCTION MANAGING TALENT IT INFRASTRUCTURE

 THE WAY WE DO ITIMPACT
HIGH VOLUME OF HIGH QUALITY @XPS

INCREASING GENERATING
PROVIDING HIGH QUALITY AIESEC XPS
EXCHANGE XPS LEADERSHIP XPS

SUSTAINABILITY
OPPORTUNITIES
CUSTOMERS

CAPITALISING ON
OFFERING THE RIGHT OPPORTUNITY FOR OUR MEMBERS EXTERNAL
NETWORKS, MARKETS ANDPOSITIONING FOR STUDENTS AND ORGANISATIONS FINANCIAL SUSTAINABILITY
TM

ISSUES

MARKET AND RELATIONSHIP MANAGEMENT

INTERNAL PROCESSES

RELATIONSHIP MANAGEMENTMARKET ANALYSIS

MARKET ANALYSIS
WITH PARTNERS AND ALUMNI

ADMINISTRATIVE MANAGEMENT

GOVERNANCE & ACCOUNTABILITY MANAGING INFORMATION PLANNING & REVIEW

S
C
RNING & CAPACITY

B
MEMBERSHIP

RECRUITMENT & INDUCTION MANAGING TALENT IT INFRASTRUCTURE

 Working time
-
Let’s see what are the KPI ’ s and PPI ’ s
on each department

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 Debriefing and wrap-up

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 Thank You

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