Group A

Audience
Profiling
 Socio-Economic Status

Group As socio economic status are usually

people that work in higher management, for
example: doctors, bankers and lawyers.
They are more professional and hard-working
then the other socio economic groups, because
they get paid more and they have bigger jobs.
 Psychographics

Group As psychographics are mostly

domestic, conventional and they are almost
the largest group. Mainstreamers basically.
Money mostly isnt a problem to them and
they value their profit that they gain for
family brands.
 Geodemographic/Regional
Identity
Group As geodemographic and regional identity would
usually, be surrounded by high quality characteristics
of the area, that they live in and around.
Because of them having a great job and being
hardworking, they would have enough profit to afford
many things that are expensive and satisfying to them.
 Age
Group As age group would mostly be within
adults and an even older group of people,
because they would have had more experience
at their important jobs than other age groups.
If a younger person was working a Group A job,
they probably wouldnt be able to keep up with
the huge amounts of work. So its just worthy to
leave that stuff, to the older people.
 Gender
Group As gender would mostly be balanced
between males and females, because both gender
roles are equally good at their jobs and they both
work well enough to keep up with their personal
lives too.
It also depends on the type of job that these Group
A people have. It could lead to being stereotyped.
 Sexual Orientation
Group As sexual orientation can be a variety of
different sexualities, but this topic is quite
controversial, because it could raise offenses in
some people.
Maybe if Group As people have important jobs, it
could be indefinite whether people have decided
on their sexuality before or after.
 Race or Ethnicity

Group As race and ethnicity would mostly be

white but its kind of unknown of what
ethnicity those type of people would be,
because many people from a range of races
and ethnicities come to get a job.
Mainstream/Alternative/Nich
e
Group As mainstream could be inquisitive towards the
public and the other socio economic groups, because
they are seen as normal working people for paramount
jobs.
The other socio economic groups could also learn some
things from the people that are classified as Group A,
so they might become better at their current jobs.