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Crisis

An unexpected situation of extreme


danger or difficulty which creates
instability within the organization
and induces anxiety to the stake
holders
Unexpected occurrence
Danger or difficulty
Need for prompt response
Crisis management
Making well thought plan and
develop strategies to deal with
crisis in the least possible time to
minimize damage and get back on
track in the shortest possible time
Preventive aspect
Change management
Objectives of crisis
management
Identify the root cause
Manage information flow
Understanding the adversary
Come up with solid solutions
Process of crisis
management
1. Pre-crisis preparation: maintain data of all
previous crises, come up with systems and
mechanisms that build up resilience to crises
Crisis management teams
Communication plans
Judicious information management strategies
2. Crisis response: Recognize the crisis -> Bring
Crisis management team(CMT) into play ->
Damage and risk caused should be minimize
Gold (Strategic), Silver (Tactic), Bronze
(operational)
Contd..
3. Post-Crisis Recovery: recovery team
from each department
Investigation on the extend of
damage to determine the relief
measures
Ways of Crisis management
Strong leadership
Quick decision making: vague
decisions create confusion
Prioritizing relief for affected
persons
Pro-active, regular and accurate
communication
Communication to government,
stakeholders, media and press
Contd..
Effective plans with clearly
defined roles
Regular training and mock drills
for CMT and Recovery teams
Trustworthiness in the eyes of
stakeholders
Effective spokespersons
Admitting having deficiencies
Reference
Veera Karoli, Business
Communication, Thakur Publication,
Page 64-71
Prepared
by
Definition
In a crisis situation, the
compilation, dispensation and
extension of any information
related to the situation is called crisis
communication.
Types
Crisis knowledge management
Recognize origin -> Collecting facts
and figures -> Assessing the information
-> sharing or circulating the knowledge
-> taking decision
Stake holder reaction
management
Steps for managing crisis communication
Pre-crisis communication
1. Foresee disaster
2. Identify crisis communication team
3. Identify and train the spokesperson
4. Establish notification and monitoring system
5. Identify and understand the stakeholders
6. Develop holding statements
Post-crisis communication
1. Assess the crisis situation
2. Formulate and adapt key messages
3. Post disaster evaluation
Reference
Veera Karoli, Business
Communication, Thakur Publication,
Page 71-75

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