Introducing:

Windows 10
Enterprise
E3
for CSP
A better way for SMBs to
access the latest security
and control features in
Windows Enterprise edition

Seamless deployment from

Windows 10 Pro Anniversary
Update via Azure Active
Directory (AAD)sign-in

Simplified per-user licensing

model, aligning with Office 365
and EMS

Designed for partner managed IT

Windows 10 Enterprise
Edition Current Branch (CB)
or
Current Branch for Business
(CBB)
No LTSB or downgrade rights

1 seat minimum, 1 year co-

terminus
$7 per user, per month (list
price)
No seat limit. 5 devices per user

Rollback to Pro functionality

when subscription lapses (90-
day grace)
Partner opportunity
Enterprise E3 in CSP makes it easier than ever before to sell Windows 10
Enterprise edition to SMBs and offers a huge sales opportunity for partners to
reach new customers
Simplified sales motion
Per-user licensing model eliminates seat minimums and device counting
Easy add-on to your existing O365 and EMS business; no new partner sales
motions required

Seamless cloud deployment

One-click configuration via MDM/GP; no labor-intensive deployments
Assignment and provisioning via AAD & CSP

SMB-friendly subscription model

Low barrier to entry with no up-front costs and low monthly payments
Reduced term commitments with flexible license re-assignment
Customer Profiles
Select SMBs have extra security and management needs that make them
strong candidates for Windows Enterprise E3
Access, process or
store highly- Regulated In-house software
sensitive customer industries or IP development
data

~30%
Healthcare providers and services Biotech, medicine, healthcare (FDA, Software consulting and application
Financial services HIPPA) development

Legal services
Any service that collects PII, SSNs,
SOX) of
Insurance, investment services (SEC,

Food processing and manufacturing

Software-as-a-Service (SaaS)
providers
Online e-retailers
credit data etc.

SMBs in developed
(FDA)
Toys and device manufacturing
(CPSIA, FCC)

markets
Any company that is publicly traded or aspires to issue an IPO
Will have dedicated IT department either in-house or
outsourced
Get enterprise-grade security and control for
your small business without the enterprise-
grade price

With a small
The most secure Managed by your business
edition of Windows trusted partner price of $7
Your IT managed by experts With per user per month pricing
Secure your data and devices
Your own customized device With pay-as-you-go subscription
Secure your user identities
strategy With flexibility to scale as you
Secure your business
You manage your business grow

Easy add-on to EMS or Office 365 or as a stand-alone service

The most secure edition of Windows
Help prevent Pass the Hash attacks one of the key tactics

Get best-in-class security and
control. Safeguard your data,
devices, and get greater
levels
used in security breaches with Credential Guard*,
which offers additional protection for users authenticated
on your network against malware running in the operating
system.
Get extra protection to keep your devices safe from malware,
untrusted apps, and executables with Device Guard*.

of control and flexibility. Help prevent the execution of unwanted and unknown applications within your
We can work with you network by locking down which apps and sites you want and dont want to
run on devices, using AppLocker management, which works with your
to determine how to existing infrastructure.

Simplify application management using App-V. Because applications are not installed
implement these directly on end user devices, there are no conflicts or compatibility issues to worry about
solutions in the and your apps stay current and protected with the latest security updates and
functionality.
way that best
Optimize security by customizing and locking down the user experience on specific devices
suits your such as kiosks so they can only perform certain functions with Managed User Experience.

business * Credential Guard and Device Guard may require specific

hardware
Managed by your trusted Microsoft partner

Small IT staff or no IT staff

Windows 10 Enterprise E3 is designed to be delivered as a
cloud service and managed by your trusted partner, so you
can rely on us for comprehensive management and
support related to implementation, users, subscription
ordering, and configuration of services and devices.
at all? No problem.
Let us deploy, manage, Get scalable IT that grows with your business. We can manage as
much or as little as you need, whether its just Windows 10 Enterprise
and secure your devicesE3 or all of your cloud services and support.
so you can focus onSave time with one single point of contact that knows and understands your
business. Well handle the day-to-day IT tasks so you can focus on long-term

more strategic initiatives.

priorities like Let us help you get the most out of Windows 10 Enterprise E3. Were experienced in
Windows and cloud deployments and can work with you to develop a customized device
growing your strategy based on the specific needs and goals of your business.
business
With a small business price of $7
Take advantage of the latest security, management, and

Reduce capital deployment features, while saving on capital expenses and

lowering up front costs, with subscription-based access.

expenses, pay only for Eliminate the need for device counting and audits while getting a
simpler, more consistent, process for managing licenses and

the number staying compliant, with

per-user licensing.

of users you need, and Let us quickly handle the routine tasks of onboarding new employees and re-
assigning licenses from one user to another using licensing

spend less time reassignment.*

Save time and hassle with a highly simplified and fast Windows 10 Enterprise upgrade.

managing devices With no wipe and reload and no reboot required from Windows 10 Pro, seamless
upgrades also preserve your documents and files so you dont have to worry about

with a simple,
things getting lost.

Streamline IT management and reduce costs with cloud-based provisioning which requires no

flexible on-premises infrastructure and enables activation and maintenance of device licenses from
anywhere with internet connectivity (no corporate network access required).

subscription * Licensing reassignment may not be available until a later

date, TBD.
Completing the CSP Stack
Coming September 1st
Today
2016
CRM

CRM
Dynamics CRM Online Dynamics CRM Online
Productivit

Productivit
Office 365 E3 Office 365 E3
y

y
Enterprise Mobility Suite Enterprise Mobility Suite
Mgmt

Mgmt
Cloud

Cloud
(EMS) (EMS)
Operating

Operating
Missing
System

System
(Per device, perpetual licenses Windows Enterprise E3
through Open)
The Complete Partner Managed IT
Solution
CRM

Dynamics CRM Online

Windows 10 Pro Devices
Productivit

Office 365 E3
y

Partner added
Management Services
Enterprise Mobility Suite
Mgmt
Cloud

(EMS)

Partner added
Operating
System

Windows Enterprise E3 IP Services

Growing your business with Enterprise
E3
Customer needs Partner delivers
Basic infrastructure Project Services:
Project Devices for work Deploy and configure necessary
infrastructure
Services Device refresh opportunities
Partner
Customer needs Partner delivers
Managed Enhanced security Management Services:
Windows as a Service Data, identity, device security
Services Provider Windows as a Service rollout

Customer needs Partner delivers

Enhanced management
Full-stack solution Enterprise-grade OS &
productivity solutions
Partner
Full-stack solution selling:
Add or strengthen your
management solutions
Cross-sell the full Microsoft
stack through CSP
 Maximize Profitability
Build long-term, value-added services for Windows and Devices

Capitalize on the
Packaged IP
market opportunity Avg. Revenue: $2.5-
Mobile devices used include
$7.5K
smartphones, tablets and PCs, with an
Managed Services Margin: 65%
average of 1.7 devices per user on a Avg. Revenue: $2.5-
global scale1 $7.5K Margin: 45% Automated Monitoring,
Microsoft Cloud Services: Alerting & Logging
Margin 10%-25% Pre-Configured
Dashboards
Cloud Services Attach
Insights to maximize Project Services (Office 365, CRM Online,
Automated Backups,

Partner Revenue
and Disaster Recovery
Microsoft Azure)
profitability Avg. Revenue: $2.5-
$15K Critical Response
Stolen Device Location
& Geo-Fencing
Support
Up-sell Windows SA and enterprise. Device and Margin: 35% Turnkey BI Portals
Remote Device
Approx. 30% of SMB have business Accessories Monitoring
needs that would benefit from Deployment Services
Avg. Revenue: $5-$25K Anti-virus & Hacker
enterprise Windows SA features Mobile Device
Margin: 5% Management Checks
Data Breech Monitoring
Build project services around the Identity, Access, and
Devices: 2 in 1, laptops, Proactive Backups and
lifecycle management of a device Information Protection
desktops, tablets, and Monitoring
phones Desktop Virtualization
Build universal applications that run Performance and
Accessories: Printers, Cloud Readiness Application
across form factors
docking-stations, Assessments Troubleshooting
Add device and security management monitors, keyboards, etc. Security Management &
as a managed service Identity Protection
Mobile Device
Develop and deliver automated Connectivity &
monitoring and alerts as your own IP $ 1 Management $ $
x Network Monitoring
Windows 10

Sources: 1. Global Bring Your Own Device (BYOD) Market Analysis, Size and Segment Forecasts To 2020." Grand View Research
SMB Target Segments
Ultra small Small Mid-sized Any Size
< 25 Employees 25 74 75 249 < 249

Traditiona Cloud Growth Scale Complex

l Building a cloud Business maturing. Leveraging Operating in a
infrastructure. Focus on company scale to regulated industry.
Building traditional BYOD supported or operational obtain favourable Often publicly listed
on premise IT encouraged efficiencies, deal terms companies with in-
infrastructure productivity and house dev
(Windows Server collaboration
etc.)

1 2 3 4 5
No Dedicated IT Partial IT Dedicated IT (FTE or Partner)

Windows 10 Pro Devices (OEM) Windows 10 Pro Windows 10

VL Enterprise
What to sell to SMBs in FY17
Priority 1
SMB Size
249
Windows 10 (seats)
1 Edition
Windows 10 Pro Windows 10 Enterprise

Attach Windows 10 Pro Windows 10 Windows Enterprise with

2 Enterprise VL Upgrade
via Open, per device
SMBs with very basic IT needs:
Domain Join
AAD Join
BitLocker
Windows Information Protection
Reimaging rights
VLSC
Existing Pro licenses unable or
unwilling to take upgrade
Familiar and productive experience
Range of affordable devices
Enterprise E3 Software Assurance
via CSP, per user via Open, per device
Partner managed IT Upfront agreement & cost
Enterprise edition security, SMBs that require Windows
deployment and control Enterprise Edition AND Software
Per user, per month licensing and Assurance benefits
billing Downgrade Rights
Windows 10 Ready LTSB Access
MDOP
Virtualization rights
Microsoft delivered training
andsupport
KEY
BENEFITS
Best-in-class security Full deployment flexibility
Pay as you go Comprehensive management
Simplified IT Enhanced training and support

Simple IT Complexity Most Complex

Example sales scenario
Profile Complex
Seats 50
IT Partial IT Customer snapshot Employees bring their own phones
Standardized on Office 2010
50 employee insurance brokerage firm
LOB apps and systems: brokerage
Two locations with mobile agent work
management, insurance to value systems,
force
Focus on CRM and accounting
Snapsho Using a mix of Windows 7 and 8.1, Home
regulatory Partial IT support: with point-in-time
t and Pro, notebooks and desktops, as well
compliance engagements with various IT partners
as iPad devices for the sales team
1 2
3
4 5 6
Target the Pitch the value
of Enterprise E3 Standardize
right SMB on Windows 10 Cross-sell Attach Strengthe
after assessing Office 365,
customers for a
customers needs Pro by selling new EMS, and other other projects, n
conversation devices or recurring
to make sure it is Microsoft cloud your trusted
about Enterprise upgrading existing management
a good fit services advisor status
E3 ones services, and by controlling
your own pre- the full IT
packaged IP stack
Sample deal (50-seat customer
example)
Opportunity Product/Service
Unit
price
Multiplier Qty Rev/year Profit % Profit $
Windows 10 Pro 2-in-1 touch devices for
Windows 10 Pro
sales team and SLT (replacing iPad 4 $750 per device 10 $7,500 5% $375
device devices)
Upgrade and cloud migration
$250 per hour 10 $2,500 40% $1,000
Project services assessment services
Migration services $120 per hour 50 $6,000 35% $2,100
$7 per user per
Windows 10 Enterprise E3 35 $2,940 20% $588
(MSRP) month
Managed services $12.50 per user per
Office 365 Business Premium (new) 50 $7,500 20% $1,500
(recurring revenue) (MSRP) month
per user per
Device support $3 50 $1,800 60% $1,080
month
IP services LOB B2B App Development $40,000 per app 1 $40,000 65% $26,000

Select Partner

Incentiv
First years revenue $68,240
Incr.
35%
Deal Profit
$32,643
Product/Service sold Multiplier Qty Gross Profit
Incentive Programs e Revenue %
per product per
Windows 10 Enterprise E3 14% 35 $412 34% $1,000
month
CSP Program Office 365 Business Premium 14% per product 50 $1,050 34% $2,550
Incentives
Enterprise Mobility Suite 14% per product 50 new new new
Dynamics CRM Online 14% per product 20 new new new
First years revenue, 35%
with Incentives 39% +$1,550
Windows 10 Enterprise E3 Launch
Timeline
JULY AUG SEP

Pilot Phase

WPC, July 12 September 1

Public Transactions
Disclosure Begin
WPC Keynote &
Sessions August 3
Press Briefings Anniversary
Update
July 29 August 1
End of Free Upgrade Preview Pricelist
Offer
Get Started Today

Start Grow Optimize

Sell Windows Pro Up-sell Enterprise Cross-sell Office, Azure &
Primary: Enterprise E3 CRM
(via new devices)
Secondary: Software + future Windows services
Assurance via Open (ATP)

Become a Windows Become a full stack

Become, or find,
Managed Service Managed Service
a device reseller
Provider Provider
Appendix
 Pro Enterprise

protection,
flexibility, and
Additional

control
Enterprise-grade security
Windows Hello* H
Windows Information Protection H
BitLocker H
Credential Guard H
Device Guard H
AppLocker Management H
Managed User Experience H
Deployment flexibility and enhanced controls
Dynamic Provisioning H
Current Branch for Business H
Mobile Device Management H
Azure Active Directory Domain Join H
Domain Join and Group Policy H
Windows Store for Business H
Windows Update H
Windows Update for Business H
Client Hyper-V H
Remote Desktop H
App-V H
UE-V H
Branch Cache H
Direct Access H
Telemetry H
COIN H
Simplified licensing
Subscription-based Access H
Per-User Licensing H
Central Partner Portal H
Cloud-based Provisioning H
Partner-managed IT H
* Windows Hello requires specialized biometric hardware
 Additional
Enterprise Edition:

Requirements
Active Device Hardware
MDM Solution Other Requirements
Directory Requirements

Modern PCs*
Credential Guard TPM 1.2 or greater
recommended

All apps in
Device Guard O Modern PCs* environment must be
IOMMU (VT-d) required
signed
R

AppLocker Management O
R
Managed User
O
Experience R
App-V streaming
App-V server

UE-V

Branch Cache

Direct Access Remote access server

Configurable Code Integrity (CCI) can be managed via MDM, Hyper-V requires Group Policy
*Modern PCs defined as devices containing UEFI 2.3.1 or greater with Trusted Boot; Virtualization Extensions (VT-x); x64 version of
 Customers that need SA benefits, volume

CSP vs SA
discounting, or want to manage their own Windows
VL licenses, should continue to choose Software
Assurance
Software
Per User
Windows Software Software Assurance in
Software
Enterprise E3 in Assurance in Assurance in Open Value
Assurance in
CSP Open Open Value (OV) Subscription
MPSA
(OVS)
Pricing $7 per user/month $317 (2 years) $276 (3 years) $219 (3 years) $252 (3 years)
License Type Per User Per Device Per Device Per Device Per User
Devices Per Seat 5 1 1 1 5
Commitment 1 Year 2 Years 3 Years 3 Years 3 Years
Billing Cycles Monthly Annual Annual Annual Annual
Renewals N/A $130 (2 years) $186 (3 years) $73 (1 year) $84 (1 year)
Seat Minimum 1 5 5 5 250
Seat Maximum None None None None None
Qualifying OS Windows 10 Pro Any Pro Version Any Pro Version Any Pro Version Any Pro Version
Partner Managed Seat
Yes No No No No
Assignment
License Activation Azure AAD MAK MAK MAK MAK/KMS
Yes (Level A, B, C,
Volume Discounts No Limited Limited Limited
D)
SA Benefits: LTSB Rights No Yes Yes Yes Yes
SA Benefits: Downgrade Rights No Yes Yes Yes Yes
SA Benefits: MDOP No Yes Yes Yes Yes
All Prices are ERP (Level A/No Level)
SA Benefits: MSFT Support and
Paths to Windows 10 Pro
Get from ..to Windows 10 Home ..to Windows 10 Pro
Windows Windows
Free Free Volume Licensing:
Retail Store VL Retail Store
Upgrade Upgrade Open/OV/OVS
(ESD) (ESD)
Windows Windows 10
GGWA-SMO
XP/Vista No FPP ($119) N/A N/A No Pro FPP N/A N/A
($159)
Home ($199)

Windows FPP ($119) Windows 10 Pro VL

GGWA-SMO
XP/Vista No (not N/A N/A No Pro FPP N/A Upgrade
($159)
recommended) ($199) ($159)
Pro
Windows 10
Windows 7/8.1 Yes, before GGWA-SMO
FPP ($119) N/A N/A No Pro FPP N/A N/A
Home 7/29 ($159)
($199)
Windows 10 Pro VL
Windows 7/8.1 FPP ($119) Yes, before GGWA-SMO
N/A (not N/A N/A Pro FPP N/a Upgrade
Pro recommended) 7/29 ($159)
($199) ($159)

Windows 10
Windows 10 Pro Pack GGWA-SMO
N/A N/A N/A N/A N/A Pro FPP N/A
Home ($199)
($99) ($159)

All pricing estimates only. Free Upgrade offer ends July

29 2016